# Atonomo Brand Identity

A complete profile of **Atonomo**'s visual system — colors, typography, components, and personality — extracted from https://atonomo.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/atonomo
- Machine-readable JSON: https://characterquilt.com/branding/atonomo.json
- Per-page llms.txt: https://characterquilt.com/branding/atonomo/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #F7D94A |
| Accent | #F7D94A |
| Body Font | ui-sans-serif |
| Heading Font | ui-sans-serif |

## Color Palette

- primary: #F7D94A
- secondary: #5A6C80
- accent: #F7D94A
- background: #FCFBF7
- textPrimary: #2F3A4C
- link: #2F3A4C

## Typography

- primary: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif
- heading: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif

## Visual Assets

- Logo: https://www.codecanary.ai/_next/image?url=%2Fimages%2Flogo%2Fcodecanary_icon_bg.png&w=96&q=75
- Favicon: https://www.codecanary.ai/images/logo/codecanary_icon_bg.png
- Social card (og:image): https://www.codecanary.ai/images/landing_page/og_social_bird.png

## UI Components

- buttonPrimary: background=#F7D94A, textColor=#111827, borderColor=#F7D94A, borderRadius=10px, shadow=none
- buttonSecondary: background=#2F3A4C, textColor=#F5F2EB, borderColor=#2F3A4C, borderRadius=10px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: startups and tech companies

## Atonomo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **CodeCanary · Blog**
  - Image: https://www.codecanary.ai/images/photos/yc_team_sign.jpeg
  - Source: https://www.atonomo.com/blog
- **What Are Alternatives to Coframe for AI CRO? · CodeCanary**
  - Image: https://www.codecanary.ai/images/blog/coframe-alternatives/coframe_landing_page.jpg
  - Source: https://www.atonomo.com/blog/ai-cro-what-are-coframe-alternatives-2026
- **CodeCanary · Blog**
  - Image: https://www.codecanary.ai/images/photos/brendan.jpeg
  - Source: https://www.atonomo.com/blog
- **CodeCanary · Blog**
  - Image: https://www.codecanary.ai/images/landing_page/og_social_bird.png
  - Source: https://www.atonomo.com/blog
- **CodeCanary — AI product engineer for startups**
  - Image: https://www.codecanary.ai/images/logo/icon_clippable.png
  - Source: https://atonomo.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ui-sans-serif",
      "count": 72
    },
    {
      "family": "system-ui",
      "count": 72
    },
    {
      "family": "sans-serif",
      "count": 72
    },
    {
      "family": "Apple Color Emoji",
      "count": 72
    },
    {
      "family": "Segoe UI Emoji",
      "count": 72
    },
    {
      "family": "Segoe UI Symbol",
      "count": 72
    },
    {
      "family": "Noto Color Emoji",
      "count": 72
    }
  ],
  "colors": {
    "primary": "#F7D94A",
    "secondary": "#5A6C80",
    "accent": "#F7D94A",
    "background": "#FCFBF7",
    "textPrimary": "#2F3A4C",
    "link": "#2F3A4C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ui-sans-serif",
      "heading": "ui-sans-serif"
    },
    "fontStacks": {
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "18px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F7D94A",
      "textColor": "#111827",
      "borderColor": "#F7D94A",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#2F3A4C",
      "textColor": "#F5F2EB",
      "borderColor": "#2F3A4C",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.codecanary.ai/_next/image?url=%2Fimages%2Flogo%2Fcodecanary_icon_bg.png&w=96&q=75",
    "favicon": "https://www.codecanary.ai/images/logo/codecanary_icon_bg.png",
    "ogImage": "https://www.codecanary.ai/images/landing_page/og_social_bird.png",
    "logoAlt": "CodeCanary"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it matches the favicon, is visible, and has alt text matching the brand name 'CodeCanary'.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Get a demo",
      "reasoning": "Button #2 has a vibrant background color (#F7D94A) and action-oriented text ('Get a demo'), making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Schedule a demo 20 min",
      "reasoning": "Button #0 has a different background color (#2F3A4C) and serves as a secondary action ('Schedule a demo 20 min')."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "startups and tech companies"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it matches the favicon, is visible, and has alt text matching the brand name 'CodeCanary'.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```