# Attack Capital Brand Identity A complete profile of **Attack Capital**'s visual system — colors, typography, components, and personality — extracted from https://attack.capital/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/attack-capital - Machine-readable JSON: https://characterquilt.com/branding/attack-capital.json - Per-page llms.txt: https://characterquilt.com/branding/attack-capital/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #EC625F | | Accent | #EC625F | | Body Font | ui-sans-serif | | Heading Font | ui-sans-serif | ## Color Palette - primary: #EC625F - accent: #EC625F - background: #FFFFFF - textPrimary: #0A0A0A - link: #EC625F ## Typography - primary: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif - heading: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif ## Visual Assets - Logo: https://attack.capital/_next/image?url=%2Fmain_logo.png&w=3840&q=75 - Favicon: https://attack.capital/favicon.ico?favicon.c7547162.ico ## UI Components - buttonPrimary: background=#EC625F, textColor=#FAFAFA, borderRadius=8px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#0A0A0A, borderColor=#E5E5E5, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px ## Brand Personality Tone: professional · Energy: medium · Audience: investors and entrepreneurs ## Attack Capital Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **AI Market Map YC S23 Batch The Attack Capital team just finished looking at the AI companies in the current YC S23 Batch, and it is insane what companies are trying to** - Image: https://media.licdn.com/dms/image/v2/D4D22AQHymVNVu6s-yA/feedshare-shrink_800/feedshare-shrink_800/0/1692270519381?e=2147483647&v=beta&t=RPTH2G3cJgwFfH-S9LWyBzcruVH66tzMJjO-IBZv_Q0 - Source: https://www.linkedin.com/posts/attack-capital_ai-market-map-yc-s23-batch-the-attack-capital-activity-7097940129356378112-LUPd - **Indonesia Tops China as Cyber Attack Capital | PCMag** - Image: https://i.pcmag.com/imagery/articles/06UFSBb8tAV36ZFb6fqBScS-5..v1569489473.jpg - Source: https://www.pcmag.com/news/indonesia-tops-china-as-cyber-attack-capital - **Termsheet by Attack Capital | Kaushik Tiwari | Substack** - Image: https://substackcdn.com/image/fetch/$s_!TGw-!,w_1250,h_654,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_center/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5c964c82-ebea-4884-8141-e41cd621757e_1680x1200.png - Source: https://attackcapital.substack.com/ - **Global shark bites return to average in 2025, with smaller proportion in the United States – Research News** - Image: https://www.floridamuseum.ufl.edu/wp-content/uploads/sites/23/2026/02/Bar-chart.jpg - Source: https://www.floridamuseum.ufl.edu/science/global-shark-bites-return-to-average-in-2025-with-smaller-proportion-in-the-united-states/ - **Low-level Clan Capital Raid Guide (formatting repost) : r/ClashOfClans** - Image: https://preview.redd.it/low-level-clan-capital-raid-guide-formatting-repost-v0-ce9vrfcvbqz81.jpg?width=2000&format=pjpg&auto=webp&s=bfae9afd757ca5cccacdb1f960f95ce02d16ba5e - Source: https://www.reddit.com/r/ClashOfClans/comments/uqkcde/lowlevel_clan_capital_raid_guide_formatting_repost/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "ui-sans-serif", "count": 70 }, { "family": "system-ui", "count": 70 }, { "family": "sans-serif", "count": 70 }, { "family": "Apple Color Emoji", "count": 70 }, { "family": "Segoe UI Emoji", "count": 70 }, { "family": "Segoe UI Symbol", "count": 70 }, { "family": "Noto Color Emoji", "count": 70 } ], "colors": { "primary": "#EC625F", "accent": "#EC625F", "background": "#FFFFFF", "textPrimary": "#0A0A0A", "link": "#EC625F" }, "typography": { "fontFamilies": { "primary": "ui-sans-serif", "heading": "ui-sans-serif" }, "fontStacks": { "body": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "heading": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ] }, "fontSizes": { "h1": "72px", "h2": "48px", "body": "20px" } }, "spacing": { "baseUnit": 8, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#EC625F", "textColor": "#FAFAFA", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#0A0A0A", "borderColor": "#E5E5E5", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px" } }, "images": { "logo": "https://attack.capital/_next/image?url=%2Fmain_logo.png&w=3840&q=75", "favicon": "https://attack.capital/favicon.ico?favicon.c7547162.ico", "ogImage": null, "logoHref": "/", "logoAlt": "Attack Capital Logo" }, "__llm_logo_reasoning": { "selectedIndex": 7, "reasoning": "Selected #7 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand 'Attack Capital'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Build With The Studio", "reasoning": "Button #0 'Build With The Studio' uses the vibrant brand color #EC625F, making it the most prominent call-to-action on the page." }, "secondary": { "index": 5, "text": "Request Investor Access", "reasoning": "Button #5 'Request Investor Access' has a different background color (#FFFFFF) and serves as a secondary action, complementing the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "investors and entrepreneurs" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 7, "selectedLogoReasoning": "Selected #7 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand 'Attack Capital'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```