# Attio Brand Identity

A complete profile of **Attio**'s visual system — colors, typography, components, and personality — extracted from https://attio.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/attio
- Machine-readable JSON: https://characterquilt.com/branding/attio.json
- Per-page llms.txt: https://characterquilt.com/branding/attio/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #B5BDC9 |
| Accent | #202124 |
| Body Font | Inter |
| Heading Font | Inter Display |

## Color Palette

- primary: #B5BDC9
- secondary: #A4ADBA
- accent: #202124
- background: #FFFFFF
- textPrimary: #2E3238
- link: #6F7988

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter Display — https://fonts.google.com/specimen/Inter+Display

## Visual Assets

- Logo: 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- Favicon: https://attio.com/favicon.ico?favicon.17i4ytxwoisgb.ico?dpl=dpl_9h43FG2NcmDmMYQFGjw3Yox8eXHa
- Social card (og:image): https://a.storyblok.com/f/234930/1200x630/df480627b4/attio-og-image.jpg

## UI Components

- buttonPrimary: background=#202124, textColor=#F3F4F6, borderColor=#505967, borderRadius=10px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#2E3238, borderColor=#CAD0D9, borderRadius=10px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Attio Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Teammates Integration | Attio**
  - Image: https://assets.attio.com/apps/cccfcfe6-6bfa-41fe-85f7-9bdb54ffa152/marketplace-images/125f8025-62e6-40e6-becc-73d8f177f621.png
  - Source: https://attio.com/apps/teammates
- **Introducing Call Intelligence | Attio**
  - Image: https://attio.com/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F234930%2F6400x3600%2F12bcaca841%2Fblog-1.png&w=3840&q=75
  - Source: https://attio.com/blog/introducing-call-intelligence
- **fastn.ai Integration | Attio**
  - Image: https://attio.com/_next/image?url=https%3A%2F%2Fassets.attio.com%2Fapps%2F86da765b-11f8-4a15-9776-f7ba9163dfcb%2Fmarketplace-images%2F5c25124e-2ec5-43f0-afd6-5ff2fc27e103.png&w=3840&q=75
  - Source: https://attio.com/apps/fastnai
- **Engineering Blog | Attio**
  - Image: https://a.storyblok.com/f/234930/1200x630/969b698b4f/og-engineering-blog.png
  - Source: https://attio.com/engineering/blog
- **Insights & updates | Attio Blog**
  - Image: https://attio.com/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F234930%2F1161x652%2F3b93c95292%2Fblog-cover-ask-attio.png&w=3840&q=75
  - Source: https://attio.com/blog
- **Introducing AI Attributes | Attio**
  - Image: https://a.storyblok.com/f/234930/6400x3600/e27972e065/ai-right-where-you-work.png
  - Source: https://attio.com/blog/introducing-ai-attributes

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Inter Display",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#B5BDC9",
    "secondary": "#A4ADBA",
    "accent": "#202124",
    "background": "#FFFFFF",
    "textPrimary": "#2E3238",
    "link": "#6F7988"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter Display"
    },
    "fontStacks": {
      "heading": [
        "Inter"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "12px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#202124",
      "textColor": "#F3F4F6",
      "borderColor": "#505967",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#2E3238",
      "borderColor": "#CAD0D9",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "ogImage": "https://a.storyblok.com/f/234930/1200x630/df480627b4/attio-og-image.jpg",
    "logoHref": "/"
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  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Attio'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start for free",
      "reasoning": "Button #0 with text 'Start for free' has a dark background (#202124) and is likely the primary CTA due to its prominent placement and action-oriented text."
    },
    "secondary": {
      "index": 1,
      "text": "Start for free",
      "reasoning": "Button #1 also says 'Start for free' but has a light background (#FFFFFF), making it a suitable secondary CTA with a different color group."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Attio'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```