# Attune Brand Identity

A complete profile of **Attune**'s visual system — colors, typography, components, and personality — extracted from https://attunehq.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/attune
- Machine-readable JSON: https://characterquilt.com/branding/attune.json
- Per-page llms.txt: https://characterquilt.com/branding/attune/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0D6146 |
| Accent | #FAFAFA |
| Body Font | JetBrains Mono |
| Heading Font | JetBrains Mono |

## Color Palette

- primary: #0D6146
- secondary: #0A2C23
- accent: #FAFAFA
- background: #09090B
- textPrimary: #09090B
- link: #086070

## Typography

- primary: JetBrains Mono — https://fonts.google.com/specimen/JetBrains+Mono
- heading: JetBrains Mono — https://fonts.google.com/specimen/JetBrains+Mono

## Visual Assets

- Favicon: https://www.attunehq.com/favicon/apple-touch-icon.png

## UI Components

- buttonPrimary: background=#FAFAFA, textColor=#000000, borderRadius=9999px, shadow=none
- buttonSecondary: background=#09090B, textColor=#FFFFFF, borderColor=#3F3F46, borderRadius=9999px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech professionals

## Attune Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Outdoor Air Quality Monitoring Package Announcement**
  - Image: https://landing.attuneiot.com/hubfs/OAQ%20Announcement%20Landing%20Page%20Banner%20(1600%20%C3%97%20700%20px)%20(1600%20%C3%97%20400%20px)%20(1600%20%C3%97%20500%20px).png
  - Source: https://landing.attuneiot.com/outdoor-air-quality-monitoring-package
- **ATTUNE™ Knee Resource Packet | DePuy Synthes**
  - Image: https://www.jnjmedtech.com/sites/default/files/styles/crop_presets/public/2022-11/ATTUNE%20Billboards.jpg?itok=Wln8iMjJ
  - Source: https://www.jnjmedtech.com/en-US/treatment/attune-knee-resource-packet
- **New Report Demonstrates The Clinical And Economic Value Of The Attune® Knee  System In Today's Value-Based Environment**
  - Image: https://jnj-content-lab2.brightspotcdn.com/dims4/default/3c0f52d/2147483647/strip/true/crop/1920x1439+0+2441/resize/1005x753!/quality/90/?url=https%3A%2F%2Fjnj-production-jnj.s3.us-east-1.amazonaws.com%2Fbrightspot%2Fdb%2Fac%2F58e146608f14c2c69776619031fd%2Fattune-infographic.jpg
  - Source: https://www.jnj.com/media-center/press-releases/new-report-demonstrates-the-clinical-and-economic-value-of-the-attune-knee-system-in-todays-value-based-environment
- **Website Design & Systems for Coaches, Counsellors, Therapists| Attune**
  - Image: https://assets.cdn.filesafe.space/hkuTT58sCVAE9ScYVfod/media/3a0c6f5a-4d25-45bb-a69d-2949d9caf8d1.png
  - Source: https://attunewebsitedesign.com/
- **Olinde Firm TV Spot, 'Attune Knee System' - iSpot**
  - Image: https://images-cdn.ispot.tv/ad/wTp2/default-large.jpg
  - Source: https://www.ispot.tv/ad/wTp2/olinde-firm-attune-knee-system
- **How the ATTUNE® Knee System supports many patient profiles — from active to  aging | STAT**
  - Image: https://www.statnews.com/wp-content/uploads/2018/10/Screen-Shot-2018-10-09-at-4.27.40-PM.png
  - Source: https://www.statnews.com/sponsor/2018/10/05/attune-knee-system-supports-many-patient-profiles/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "JetBrains Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#0D6146",
    "secondary": "#0A2C23",
    "accent": "#FAFAFA",
    "background": "#09090B",
    "textPrimary": "#09090B",
    "link": "#086070"
  },
  "typography": {
    "fontFamilies": {
      "primary": "JetBrains Mono",
      "heading": "JetBrains Mono"
    },
    "fontStacks": {
      "heading": [
        "JetBrains Mono",
        "monospace"
      ],
      "body": [
        "JetBrains Mono",
        "monospace"
      ],
      "paragraph": [
        "JetBrains Mono",
        "monospace"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "30px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FAFAFA",
      "textColor": "#000000",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#09090B",
      "textColor": "#FFFFFF",
      "borderColor": "#3F3F46",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://www.attunehq.com/favicon/apple-touch-icon.png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "The candidate logo is too small and resembles a UI icon rather than a brand logo. No suitable brand logo was found that matches the favicon or brand name 'Attune'.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Request a demo",
      "reasoning": "The button 'Request a demo' is likely the primary CTA due to its action-oriented text and distinct light background color, making it stand out as a key action on the page."
    },
    "secondary": {
      "index": 0,
      "text": "Join the Community",
      "reasoning": "The button 'Join the Community' serves as a secondary action with a different dark background color, complementing the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "The candidate logo is too small and resembles a UI icon rather than a brand logo. No suitable brand logo was found that matches the favicon or brand name 'Attune'.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```