# Attunement Brand Identity

A complete profile of **Attunement**'s visual system — colors, typography, components, and personality — extracted from http://attunement.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/attunement
- Machine-readable JSON: https://characterquilt.com/branding/attunement.json
- Per-page llms.txt: https://characterquilt.com/branding/attunement/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #0000EE |
| Body Font | Archivo |
| Heading Font | Libre Baskerville |

## Color Palette

- primary: #0000EE
- secondary: #C6B9CC
- accent: #0000EE
- background: #F9F7FA
- textPrimary: #3F3D40
- link: #1F1429

## Typography

- primary: Archivo — https://fonts.google.com/specimen/Archivo
- heading: Libre Baskerville — https://fonts.google.com/specimen/Libre+Baskerville

## Visual Assets

- Favicon: https://framerusercontent.com/images/qjJnm4gGnCFjRMgI5nraXbOQDE.png
- Social card (og:image): https://framerusercontent.com/images/3PEu2NF1PfKw0IdML6QG9aiY.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#0000EE, borderRadius=200px, shadow=none
- buttonSecondary: background=#F9F7FA, textColor=#0000EE, borderRadius=31px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Attunement Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Attunement AI**
  - Image: https://framerusercontent.com/images/3PEu2NF1PfKw0IdML6QG9aiY.png
  - Source: https://attunement.ai/
- **Trauma-Informed LGBTQIA+ Affirming Therapist | Indiana & Michigan**
  - Image: http://static1.squarespace.com/static/610573f554a22f56d19b30e3/t/6192b2d1c15fd26494319dea/1637003985436/Attunement+Social+Share+Image.JPG?format=1500w
  - Source: https://www.attune-ment.com/
- **DISCOVER YOUR ATTUNEMENT : r/podiumentertainment**
  - Image: https://preview.redd.it/discover-your-attunement-v0-l9ja26x9a3re1.png?width=640&crop=smart&auto=webp&s=1529d5ddbd677e7131f6a8847507eef6b20e87fe
  - Source: https://www.reddit.com/r/podiumentertainment/comments/1jkl0e3/discover_your_attunement/
- **Stream Intention Setting: Attunement by Keith Mitchell, Narrated by Keith  Mitchell from Audible | Listen online for free on SoundCloud**
  - Image: https://i1.sndcdn.com/artworks-dk94PZEGhrnE8OnX-RDmTGA-t500x500.jpg
  - Source: https://soundcloud.com/audible/intention-setting-attunement
- **Missing Each Other," an Experiential Guide to Attunement - SNF Paideia  Program at the University of Pennsylvania**
  - Image: https://snfpaideia.upenn.edu/wp-content/uploads/2021/07/Exercise.png
  - Source: https://snfpaideia.upenn.edu/missing-each-other-an-experiential-guide-to-attunement/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Archivo",
      "role": "body"
    },
    {
      "family": "Libre Baskerville",
      "role": "heading"
    },
    {
      "family": "MuseoModerno",
      "role": "display"
    },
    {
      "family": "Rethink Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#C6B9CC",
    "accent": "#0000EE",
    "background": "#F9F7FA",
    "textPrimary": "#3F3D40",
    "link": "#1F1429"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Archivo",
      "heading": "Libre Baskerville"
    },
    "fontStacks": {
      "heading": [
        "Libre Baskerville",
        "serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "MuseoModerno",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "50px",
      "body": "23px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "20px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "200px",
      "borderRadiusCorners": {
        "topLeft": "200px",
        "topRight": "200px",
        "bottomRight": "200px",
        "bottomLeft": "200px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F9F7FA",
      "textColor": "#0000EE",
      "borderRadius": "31px",
      "borderRadiusCorners": {
        "topLeft": "31px",
        "topRight": "31px",
        "bottomRight": "31px",
        "bottomLeft": "31px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/qjJnm4gGnCFjRMgI5nraXbOQDE.png",
    "ogImage": "https://framerusercontent.com/images/3PEu2NF1PfKw0IdML6QG9aiY.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "None of the candidates clearly match the brand 'Attunement AI' as a primary logo in the header area. The heuristic choice was not suitable due to its small size and lack of visibility as a main logo.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Schedule a Demo",
      "reasoning": "The button 'Schedule a Demo' is likely the primary CTA due to its action-oriented text, encouraging users to engage with the service."
    },
    "secondary": {
      "index": 1,
      "text": "Attunement",
      "reasoning": "The button 'Attunement' serves as a secondary action, possibly linking to more information about the brand or service."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "None of the candidates clearly match the brand 'Attunement AI' as a primary logo in the header area. The heuristic choice was not suitable due to its small size and lack of visibility as a main logo.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```