# Atum Works Brand Identity

A complete profile of **Atum Works**'s visual system — colors, typography, components, and personality — extracted from https://atum.works/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/atum-works
- Machine-readable JSON: https://characterquilt.com/branding/atum-works.json
- Per-page llms.txt: https://characterquilt.com/branding/atum-works/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #9CA3AF |
| Accent | #9CA3AF |
| Body Font | IBM Plex Mono |
| Heading Font | IBM Plex Mono |

## Color Palette

- primary: #9CA3AF
- accent: #9CA3AF
- background: #000000
- textPrimary: #FFFFFF
- link: #9CA3AF

## Typography

- primary: IBM Plex Mono — https://fonts.google.com/specimen/IBM+Plex+Mono
- heading: IBM Plex Mono — https://fonts.google.com/specimen/IBM+Plex+Mono

## Visual Assets

- Favicon: https://atum.works/favicon.png
- Social card (og:image): https://atum.works/social.webp

## UI Components

- buttonPrimary: background=#A6A6A6, textColor=#000000, borderRadius=2px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Atum Works Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Atum Works**
  - Image: https://atum.works/social.webp
  - Source: https://atum.works/
- **Atum Works**
  - Image: https://atum.works/_next/image?url=%2Faw_video_poster.webp&w=2048&q=75
  - Source: https://atum.works/
- **Startup aims to 3D print chips and cut production costs by 90% —  nanoprinter operates at wafer scale | Tom's Hardware**
  - Image: https://cdn.mos.cms.futurecdn.net/v2/t:0,l:560,cw:1440,ch:1440,q:80,w:1440/TPvBf2VD3xdF8pDVzRF8eT.jpg
  - Source: https://www.tomshardware.com/tech-industry/startup-aims-to-3d-print-chips-and-cut-production-costs-by-90-percent
- **Atum Works**
  - Image: https://imageio.forbes.com/specials-images/imageserve/690d3b724bad71033faf9a3d/0x0.jpg?format=jpg&crop=741,741,x176,y158,safe&height=416&width=416&fit=bounds
  - Source: https://www.forbes.com/profile/atum-works/
- **This Year's Forbes 30 Under 30 Innovators Pushing 3D Printing Into the List  - 3DPrint.com | Additive Manufacturing Business**
  - Image: https://3dprint.com/wp-content/uploads/2025/12/1738827718611-e1764905984990.jpg
  - Source: https://3dprint.com/322545/2025-forbes-30-under-30-innovators-pushing-3d-printing-into-the-list/
- **Atum Works: Gigascale Nanomanufacturing | Y Combinator**
  - Image: https://i.ytimg.com/vi/0n0Di5sLCjo/maxresdefault.jpg
  - Source: https://www.ycombinator.com/companies/atum-works

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "IBM Plex Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#9CA3AF",
    "accent": "#9CA3AF",
    "background": "#000000",
    "textPrimary": "#FFFFFF",
    "link": "#9CA3AF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "IBM Plex Mono",
      "heading": "IBM Plex Mono"
    },
    "fontStacks": {
      "heading": [
        "__IBM_Plex_Mono_fbab85",
        "__IBM_Plex_Mono_Fallback_fbab85"
      ],
      "body": [
        "__IBM_Plex_Mono_fbab85",
        "__IBM_Plex_Mono_Fallback_fbab85"
      ],
      "paragraph": [
        "__IBM_Plex_Mono_fbab85",
        "__IBM_Plex_Mono_Fallback_fbab85"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "18px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#A6A6A6",
      "textColor": "#000000",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://atum.works/favicon.png",
    "ogImage": "https://atum.works/social.webp"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Watch Video",
      "reasoning": "The 'Watch Video' button is the only button present and serves as the main call-to-action on the page. It is designed to engage users with content, making it the primary CTA."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is no secondary button available with a different background color from the primary button."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": "radix-ui"
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```