# Auctor Brand Identity

A complete profile of **Auctor**'s visual system — colors, typography, components, and personality — extracted from https://getauctor.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/auctor
- Machine-readable JSON: https://characterquilt.com/branding/auctor.json
- Per-page llms.txt: https://characterquilt.com/branding/auctor/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #000000 |
| Body Font | Skandiasn |
| Heading Font | Season Auctordisplay |

## Color Palette

- primary: #0000EE
- secondary: #BEDCB0
- accent: #000000
- background: #FFFFFF
- textPrimary: #000000
- link: #F9FFEB

## Typography

- primary: Skandiasn — https://fonts.google.com/specimen/Skandiasn
- heading: Season Auctordisplay — https://fonts.google.com/specimen/Season+Auctordisplay

## Visual Assets

- Logo: https://cdn.prod.website-files.com/69b764d93123336d5bf1d7c5/69cea804d0951f56aabdd891_ColorBlack.svg
- Favicon: https://cdn.prod.website-files.com/69b764d93123336d5bf1d7c5/69ddd0761f6a5cb2f1318fbb_Light-Mode.png
- Social card (og:image): https://cdn.prod.website-files.com/69b764d93123336d5bf1d7c5/69ddb170028f006739c18876_GraphImage.png

## UI Components

- buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals seeking software implementation solutions

## Auctor Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Software Implementation Guides & Insights | Auctor**
  - Image: https://cdn.prod.website-files.com/69b764d93123336d5bf1d7c5/69d9e2211d593849f91e4f5b_10_blue%20copy.jpeg
  - Source: https://www.getauctor.com/resources
- **Auctor's Series A Announcement | Auctor**
  - Image: https://image.mux.com/uH01IALgQrd6qzMAKuggcZlva28TWZ24Z9KBb4a3etBU/thumbnail.webp
  - Source: https://www.getauctor.com/series-a-announcement
- **Software Implementation Guides & Insights | Auctor**
  - Image: https://cdn.prod.website-files.com/69b764d93123336d5bf1d7c5/69d9e2226a7b254566de0e93_08_black.jpeg
  - Source: https://www.getauctor.com/resources
- **Auctor's Series A Announcement | Auctor**
  - Image: https://cdn.prod.website-files.com/69b764d93123336d5bf1d7c5/69dfaa09cc313b7995abfc15_SeriesAThumbnail.png
  - Source: https://www.getauctor.com/series-a-announcement
- **Software Implementation Guides & Insights | Auctor**
  - Image: https://cdn.prod.website-files.com/69b764d93123336d5bf1d7c5/69d9e221f5c9624549fefda4_04_green_2.jpeg
  - Source: https://www.getauctor.com/resources
- **Auctor's Series A Announcement | Auctor**
  - Image: https://cdn.prod.website-files.com/69b764d93123336d5bf1d7c5/69d5815efff4158db5687415_Placeholder.png
  - Source: https://www.getauctor.com/series-a-announcement

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Skandiasn",
      "role": "body"
    },
    {
      "family": "Season Auctordisplay",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#BEDCB0",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#F9FFEB"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Skandiasn",
      "heading": "Season Auctordisplay"
    },
    "fontStacks": {
      "heading": [
        "Season Auctordisplay",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Skandiasn",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Season Auctordisplay",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "44px",
      "body": "32px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/69b764d93123336d5bf1d7c5/69cea804d0951f56aabdd891_ColorBlack.svg",
    "favicon": "https://cdn.prod.website-files.com/69b764d93123336d5bf1d7c5/69ddd0761f6a5cb2f1318fbb_Light-Mode.png",
    "ogImage": "https://cdn.prod.website-files.com/69b764d93123336d5bf1d7c5/69ddb170028f006739c18876_GraphImage.png",
    "logoHref": "/",
    "logoAlt": "Auctor"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Auctor'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a Demo",
      "reasoning": "Button #0 'Book a Demo' is likely the primary CTA due to its prominent placement and action-oriented text. It uses a dark background (#000000), which contrasts well with the page's light theme, making it stand out."
    },
    "secondary": {
      "index": 2,
      "text": "Book a Demo",
      "reasoning": "Button #2 'Book a Demo' has a light background (#FFFFFF), providing a clear visual distinction from the primary button. It serves as a secondary option with the same action-oriented text."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals seeking software implementation solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Auctor'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```