# Audm Brand Identity

A complete profile of **Audm**'s visual system — colors, typography, components, and personality — extracted from https://www.audm.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/audm
- Machine-readable JSON: https://characterquilt.com/branding/audm.json
- Per-page llms.txt: https://characterquilt.com/branding/audm/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #326891 |
| Accent | #567B95 |
| Body Font | NYTFranklin |
| Heading Font | NYTFranklin |

## Color Palette

- primary: #326891
- secondary: #9F9938
- accent: #567B95
- background: #FFFFFF
- textPrimary: #000000
- link: #567B95

## Typography

- primary: NYTFranklin — https://fonts.google.com/specimen/NYTFranklin
- heading: NYTFranklin — https://fonts.google.com/specimen/NYTFranklin

## Visual Assets

- Favicon: https://static.nytimes.com/assets-oma/images/favicon-4bf96cb6a1093748bf5b3c429accb9b4.ico

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Audm Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Audm**
  - Image: https://i.podnews.network/dir/co/1/91.png
  - Source: https://podnews.net/directory/company/audm
- **AUDM : Audio-artículos de noticias | Universo Abierto**
  - Image: https://universoabierto.org/wp-content/uploads/2017/05/34020618154_d93cf10038_b_d.jpg?w=625
  - Source: https://universoabierto.org/2017/05/24/audm-audio-articulos-de-noticias/
- **Providing liquidity infrastructure for AUDM launch on OKX — JellyC -  Digital Asset Management**
  - Image: https://images.squarespace-cdn.com/content/v1/666d85e6170a79730d88395d/41b94e04-7f31-4272-935c-aaff78a60e8c/AUDM+USDT+live+on+OKX.png
  - Source: https://www.jellyc.io/insights/audm-launch-on-okx
- **Digital Hacks: 11 Apps That Will Make Your Life Easier**
  - Image: https://www.apetogentleman.com/wp-content/uploads/2019/11/audm.jpg
  - Source: https://www.apetogentleman.com/apps-make-life-easier/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "NYTFranklin",
      "role": "body"
    },
    {
      "family": "Times New Roman",
      "role": "body"
    },
    {
      "family": "nyt-cheltenham",
      "role": "body"
    },
    {
      "family": "franklin",
      "role": "body"
    },
    {
      "family": "sans-serif",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#326891",
    "secondary": "#9F9938",
    "accent": "#567B95",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#567B95"
  },
  "typography": {
    "fontFamilies": {
      "primary": "NYTFranklin",
      "heading": "NYTFranklin"
    },
    "fontStacks": {
      "heading": [
        "Times New Roman"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Times New Roman"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": "https://static.nytimes.com/assets-oma/images/favicon-4bf96cb6a1093748bf5b3c429accb9b4.ico",
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```