# Auricle Brand Identity

A complete profile of **Auricle**'s visual system — colors, typography, components, and personality — extracted from https://auricle.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/auricle
- Machine-readable JSON: https://characterquilt.com/branding/auricle.json
- Per-page llms.txt: https://characterquilt.com/branding/auricle/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #7E22CE |
| Accent | #0077B5 |
| Body Font | Roboto |
| Heading Font | Roboto |

## Color Palette

- primary: #7E22CE
- secondary: #111827
- accent: #0077B5
- background: #FFFFFF
- textPrimary: #0077B5
- link: #0077B5

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Roboto — https://fonts.google.com/specimen/Roboto

## Visual Assets

- Logo: https://auricle.com/auricle_hu067e1d69e364f1dae877ce836e3b37ec_20164_288x288_fill_box_smart1_3.png
- Favicon: https://auricle.com/apple-touch-icon.png

## UI Components

- buttonPrimary: background=#0077B5, textColor=#FFFFFF, borderRadius=4px, shadow=none
- buttonSecondary: background=#7E22CE, textColor=#FFFFFF, borderRadius=4px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: individuals with hearing loss or medical professionals

## Auricle Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Auricle: Developing a new treatment for sensorineural hearing loss**
  - Image: https://auricle.com/auricle_hu067e1d69e364f1dae877ce836e3b37ec_20164_288x288_fill_box_smart1_3.png
  - Source: https://auricle.com/
- **Outer Ear: Anatomy, Location, and Function**
  - Image: https://www.verywellhealth.com/thmb/lQOZkaj2fMXLdLRWy2v1IiXzZQk=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/GettyImages-1071689464-a1bbf7541f9f41f1bd42c99f91f3d03b.jpg
  - Source: https://www.verywellhealth.com/outer-ear-anatomy-5094768
- **Identification and Documentation of Auricle Defects using Three-dimensional  Optical Measurements | Scientific Reports**
  - Image: https://media.springernature.com/m685/springer-static/image/art%3A10.1038%2Fs41598-018-21289-x/MediaObjects/41598_2018_21289_Fig1_HTML.jpg
  - Source: https://www.nature.com/articles/s41598-018-21289-x
- **Landing Page | Auricle Solutions**
  - Image: https://static.wixstatic.com/media/8922a3_bcdf29b9dfa14df4828a87b97bb59a31~mv2.png/v1/fit/w_2500,h_1330,al_c/8922a3_bcdf29b9dfa14df4828a87b97bb59a31~mv2.png
  - Source: https://www.auriclesolutions.in/lead-collection

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Segoe UI",
      "role": "unknown"
    },
    {
      "family": "Helvetica Neue",
      "role": "unknown"
    },
    {
      "family": "Arial",
      "role": "unknown"
    },
    {
      "family": "Noto Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#7E22CE",
    "secondary": "#111827",
    "accent": "#0077B5",
    "background": "#FFFFFF",
    "textPrimary": "#0077B5",
    "link": "#0077B5"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "apple color emoji",
        "noto color emoji"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "apple color emoji",
        "noto color emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "apple color emoji",
        "noto color emoji"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "36px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0077B5",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#7E22CE",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://auricle.com/auricle_hu067e1d69e364f1dae877ce836e3b37ec_20164_288x288_fill_box_smart1_3.png",
    "favicon": "https://auricle.com/apple-touch-icon.png",
    "ogImage": null,
    "logoAlt": "Auricle"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and the alt text matches the brand name 'Auricle'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "LinkedIn",
      "reasoning": "Button #1 with text 'LinkedIn' uses the accent color #0077B5, which is vibrant and aligns with the site's CTA color, making it the primary call-to-action."
    },
    "secondary": {
      "index": 0,
      "text": "Email",
      "reasoning": "Button #0 with text 'Email' uses a different color #7E22CE, making it suitable as a secondary action."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "individuals with hearing loss or medical professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and the alt text matches the brand name 'Auricle'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```