# autarc Brand Identity

A complete profile of **autarc**'s visual system — colors, typography, components, and personality — extracted from https://www.autarc.energy/en. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/autarc
- Machine-readable JSON: https://characterquilt.com/branding/autarc.json
- Per-page llms.txt: https://characterquilt.com/branding/autarc/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #5856D6 |
| Accent | #5856D6 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #5856D6
- secondary: #3898EC
- accent: #5856D6
- background: #FFFFFF
- textPrimary: #30313D
- link: #6A7383

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: 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- Favicon: https://cdn.prod.website-files.com/682978d18146f4911e1eb622/685013d065a011f2f1170015_favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/682978d18146f4911e1eb622/6867f3e98e40b444d141a45c_autarc-og.png

## UI Components

- buttonPrimary: background=#5856D6, textColor=#FFFFFF, borderColor=#5856D6, borderRadius=6px, shadow=rgba(0, 0, 0, 0.12) 0px 1px 1px 0px, rgba(60, 66, 87, 0.08) 0px 2px 5px 0px
- buttonSecondary: background=#FFFFFF, textColor=#30313D, borderColor=#D5DBE1, borderRadius=6px, shadow=rgba(0, 0, 0, 0.12) 0px 1px 1px 0px, rgba(60, 66, 87, 0.08) 0px 2px 5px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals interested in energy solutions

## autarc Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **autarc is now on social media. Follow us and find out more. - autarc.energy**
  - Image: https://cdn.prod.website-files.com/6845dae7caf40d8ffda9fc24/6846add3a78f3e9225b7fbcf_64e459a3d3ec364cbf8bf6a8_autarc.webp
  - Source: https://www.autarc.energy/global/knowledge/autarc-in-den-sozialen-medien
- **Heating Loss Calculation Software**
  - Image: https://cdn.prod.website-files.com/682978d18146f4911e1eb622/687e8a1db81aed71d85e4ef6_heizlastberechnun_3x.webp
  - Source: https://www.autarc.energy/gb/products/heat-loss
- **The autarc software**
  - Image: https://cdn.prod.website-files.com/682978d18146f4911e1eb622/6867f3e98e40b444d141a45c_autarc-og.png
  - Source: https://www.autarc.energy/gb
- **Overview of autarc Software for Installation Managers – Presented by  Dillon, Sales Manager**
  - Image: https://i.ytimg.com/vi/h5AY__wTCnk/maxresdefault.jpg
  - Source: https://www.youtube.com/watch?v=h5AY__wTCnk
- **Customer portal**
  - Image: https://cdn.prod.website-files.com/682978d18146f4911e1eb622/687e76180f5090f907369b75_customer_portal_1_3x.webp
  - Source: https://www.autarc.energy/gb/products/customer-portal
- **autarc optimizes the entire work process for craft businesses - autarc .energy**
  - Image: https://cdn.prod.website-files.com/6845dae7caf40d8ffda9fc24/6965144fc3751b1b052cf2f1_PR_%20Neujahresupdate_1-1.jpg
  - Source: https://www.autarc.energy/global/press-articles/pr-13

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#5856D6",
    "secondary": "#3898EC",
    "accent": "#5856D6",
    "background": "#FFFFFF",
    "textPrimary": "#30313D",
    "link": "#6A7383"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "24px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#5856D6",
      "textColor": "#FFFFFF",
      "borderColor": "#5856D6",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0.12) 0px 1px 1px 0px, rgba(60, 66, 87, 0.08) 0px 2px 5px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#30313D",
      "borderColor": "#D5DBE1",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0.12) 0px 1px 1px 0px, rgba(60, 66, 87, 0.08) 0px 2px 5px 0px"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://cdn.prod.website-files.com/682978d18146f4911e1eb622/685013d065a011f2f1170015_favicon.png",
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    "logoHref": "/global"
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  "__llm_logo_reasoning": {
    "selectedIndex": 13,
    "reasoning": "Selected #1 because it is visible, located in the header, and matches the brand inferred from the URL and page title. It is medium-sized and likely the main brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Book a demo",
      "reasoning": "Button #1 has a vibrant blue background (#5856D6), which is the brand color, making it stand out as the primary call-to-action. The text 'Book a demo' is action-oriented, further supporting its role as the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Try it now",
      "reasoning": "Button #2 has a different background color (#FFFFFF) and offers a secondary action 'Try it now', which complements the primary CTA without competing visually."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals interested in energy solutions"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, and matches the brand inferred from the URL and page title. It is medium-sized and likely the main brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```