# authzed Brand Identity

A complete profile of **authzed**'s visual system — colors, typography, components, and personality — extracted from https://authzed.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/authzed
- Machine-readable JSON: https://characterquilt.com/branding/authzed.json
- Per-page llms.txt: https://characterquilt.com/branding/authzed/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #170D1C |
| Accent | #FFB370 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #170D1C
- secondary: #1E1424
- accent: #FFB370
- background: #0C050F
- textPrimary: #FFFFFF
- link: #201D2D

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://authzed.com/authzed-logo-multi.svg
- Favicon: https://authzed.com/favicon.svg
- Social card (og:image): https://authzed.com/images/social/AuthZed-OG-Image@2x.png

## UI Components

- input: background=#3F3644, textColor=#FFFFFF, borderColor=#655D69, borderRadius=8px, shadow=none
- buttonPrimary: background=#1E1424, textColor=#FFFFFF, borderRadius=9999px, shadow=none
- buttonSecondary: background=transparent, textColor=#AAA5AC, borderColor=#655D69, borderRadius=9999px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: developers and tech companies

## authzed Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Dibs and the Magic Library | AuthZed**
  - Image: https://authzed.com/assets/dibs/hero/layers/layer-0002.webp
  - Source: https://authzed.com/resources/dibs-and-the-magic-library
- **SpiceDB | AuthZed**
  - Image: https://authzed.com/assets/kuppingercole-rising-star-2025.png
  - Source: https://authzed.com/spicedb
- **Getting Started with AuthZed Cloud - Authzed Docs**
  - Image: https://i.ytimg.com/vi/O325tG4s66g/maxresdefault.jpg
  - Source: https://authzed.com/docs/authzed/guides/cloud
- **The Authorization Infrastructure Your AI Systems Need | AuthZed**
  - Image: https://authzed.com/images/upload/OpenAI-Preview-shadow@2x.png
  - Source: https://authzed.com/ai-authorization
- **Developing a Schema - Authzed Docs**
  - Image: https://i.ytimg.com/vi/AoK0LrkGFDY/maxresdefault.jpg
  - Source: https://authzed.com/docs/spicedb/modeling/developing-a-schema
- **SpiceDB Enterprise**
  - Image: https://authzed.com/images/social/authzed-og-default.jpg
  - Source: https://authzed.com/products/spicedb-enterprise

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#170D1C",
    "secondary": "#1E1424",
    "accent": "#FFB370",
    "background": "#0C050F",
    "textPrimary": "#FFFFFF",
    "link": "#201D2D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "system-ui",
        "Arial",
        "ui-sans-serif",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "Inter",
        "system-ui",
        "Arial",
        "ui-sans-serif",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Inter",
        "system-ui",
        "Arial",
        "ui-sans-serif",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "36px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "#3F3644",
      "textColor": "#FFFFFF",
      "borderColor": "#655D69",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#1E1424",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#AAA5AC",
      "borderColor": "#655D69",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://authzed.com/authzed-logo-multi.svg",
    "favicon": "https://authzed.com/favicon.svg",
    "ogImage": "https://authzed.com/images/social/AuthZed-OG-Image@2x.png",
    "logoHref": "/",
    "logoAlt": "AuthZed"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'AuthZed'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a demo",
      "reasoning": "Button #0 ('Book a demo') is likely the primary CTA due to its vibrant gradient background and action-oriented text, making it stand out as the main call-to-action."
    },
    "secondary": {
      "index": 3,
      "text": "Schedule a Demo",
      "reasoning": "Button #3 ('Schedule a Demo') is selected as secondary due to its transparent background and outline style, which contrasts with the primary button's vibrant color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and tech companies"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'AuthZed'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```