# Automat Brand Identity

A complete profile of **Automat**'s visual system — colors, typography, components, and personality — extracted from https://www.runautomat.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/automat
- Machine-readable JSON: https://characterquilt.com/branding/automat.json
- Per-page llms.txt: https://characterquilt.com/branding/automat/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1A75E4 |
| Accent | #1A75E4 |
| Body Font | Simula |
| Heading Font | Automat Grotesk |

## Color Palette

- primary: #1A75E4
- secondary: #0082F3
- accent: #1A75E4
- background: #FAFAFA
- textPrimary: #121212
- link: #3898EC

## Typography

- primary: Simula — https://fonts.google.com/specimen/Simula
- heading: Automat Grotesk — https://fonts.google.com/specimen/Automat+Grotesk

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20viewBox%3D%220%200%20144%2024%22%20fill%3D%22none%22%20class%3D%22u-svg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M20.837%2015.7043V5.42383H26.2244V15.8823C26.2244%2017.6191%2027.5003%2018.8962%2029.2368%2018.8962C30.9733%2018.8962%2032.2848%2017.6201%2032.2848%2015.8823V5.42383H37.6722V15.7043C37.6722%2020.4195%2034.0213%2023.9999%2029.2368%2023.9999C24.4523%2023.9999%2020.8359%2020.4551%2020.8359%2015.7043H20.837Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(18%2C%2018%2C%2018)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M76.8196%205.42413H82.0301V6.80706C83.2003%205.67326%2084.7243%205.03467%2086.4608%205.03467C88.4454%205.03467%2090.253%205.88578%2091.529%207.2677C92.9818%205.88477%2095.003%205.03467%2097.2356%205.03467C101.737%205.03467%20105.14%208.40252%20105.14%2012.834V23.5761H99.7529V13.4726C99.7529%2011.5934%2098.3356%2010.1047%2096.527%2010.1047C95.2154%2010.1047%2094.1164%2010.8847%2093.6203%2011.9839C93.6559%2012.2676%2093.6558%2012.5513%2093.6558%2012.835V23.5772H88.2684V13.438C88.2684%2011.5944%2086.8512%2010.1058%2085.0435%2010.1058C83.8388%2010.1058%2082.7753%2010.7789%2082.208%2011.7724V23.5772H76.8206V5.42413H76.8196Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(18%2C%2018%2C%2018)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M54.3031%2017.7717C53.4226%2018.4062%2052.4283%2018.8964%2051.4899%2018.8964C49.8236%2018.8964%2048.8669%2017.9395%2048.8669%2016.2373V10.494H55.1408V5.42496H48.8669V0H43.4795V5.42394H39.2612V10.493H43.4795V16.8037C43.4795%2021.0572%2046.4563%2024%2050.7813%2024C52.5971%2024%2054.4495%2023.5017%2055.9348%2022.4381C56.1494%2022.2845%2056.6038%2021.7914%2056.6038%2021.7914C55.4763%2020.5427%2054.8012%2019.235%2054.3031%2017.7707V17.7717Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(18%2C%2018%2C%2018)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M55.8911%2014.2872C55.8911%209.04021%2060.2507%204.82227%2065.5679%204.82227C70.8852%204.82227%2075.2447%209.0758%2075.2447%2014.2872C75.2447%2019.4986%2070.9207%2023.7878%2065.5679%2023.7878C60.2151%2023.7878%2055.8911%2019.5342%2055.8911%2014.2872ZM65.5679%2018.6831C67.9073%2018.6831%2069.8573%2016.6972%2069.8573%2014.2872C69.8573%2011.8773%2067.9083%209.89132%2065.5679%209.89132C63.2275%209.89132%2061.2795%2011.8773%2061.2795%2014.2872C61.2795%2016.6972%2063.194%2018.6831%2065.5679%2018.6831Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(18%2C%2018%2C%2018)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M131.134%2016.8037V10.493H126.916V5.42394H131.134V0H136.521V5.42394H142.795V10.493H136.521V16.2362C136.521%2017.9375%20137.478%2018.8953%20139.144%2018.8953C140.136%2018.8953%20141.059%2018.5405%20141.98%2017.8317L144%2022.1208C142.476%2023.3258%20140.526%2024%20138.435%2024C134.111%2024%20131.133%2021.0572%20131.133%2016.8037H131.134Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(18%2C%2018%2C%2018)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M120.169%205.42417V6.91285C119.034%205.67228%20117.475%205.03369%20115.597%205.03369C110.67%205.03369%20106.523%209.35841%20106.523%2014.5342C106.523%2019.7101%20110.634%2023.9992%20115.597%2023.9992C117.511%2023.9992%20119.035%2023.3606%20120.169%2022.12V23.5731H125.415V5.42417H120.169ZM116.292%2018.8996C116.137%2018.8996%20115.983%2018.8915%20115.833%2018.8752C114.974%2018.7929%20114.186%2018.4512%20113.544%2017.9295C113.528%2017.9163%20113.513%2017.9041%20113.496%2017.8909C113.485%2017.8818%20113.474%2017.8716%20113.464%2017.8624C112.514%2017.0581%20111.911%2015.8582%20111.911%2014.517C111.911%2014.5139%20111.911%2014.5109%20111.911%2014.5078C111.911%2014.5047%20111.911%2014.5017%20111.911%2014.4986C111.911%2012.0877%20113.86%2010.1028%20116.235%2010.1028C116.767%2010.1028%20117.278%2010.2034%20117.754%2010.3844C119.455%2010.9864%20120.675%2012.6083%20120.675%2014.5159C120.675%2016.9361%20118.713%2018.8986%20116.293%2018.8986L116.292%2018.8996Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(18%2C%2018%2C%2018)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M13.6459%205.42417V6.91285C12.5113%205.67228%2010.9517%205.03369%209.0739%205.03369C4.14705%205.03369%200%209.35841%200%2014.5342C0%2019.7101%204.11147%2023.9992%209.0739%2023.9992C10.9883%2023.9992%2012.5123%2023.3606%2013.6459%2022.12V23.5731H18.892V5.42417H13.6459ZM9.76931%2018.8996C9.61376%2018.8996%209.46024%2018.8915%209.30977%2018.8752C8.45067%2018.7929%207.66274%2018.4512%207.02122%2017.9295C7.00495%2017.9163%206.9897%2017.9041%206.97343%2017.8909C6.96225%2017.8818%206.95107%2017.8716%206.9409%2017.8624C5.99132%2017.0581%205.38842%2015.8582%205.38842%2014.517C5.38842%2014.5139%205.38842%2014.5109%205.38842%2014.5078C5.38842%2014.5047%205.38842%2014.5017%205.38842%2014.4986C5.38842%2012.0877%207.3374%2010.1028%209.71238%2010.1028C10.2441%2010.1028%2010.7555%2010.2034%2011.2313%2010.3844C12.9322%2010.9864%2014.1512%2012.6083%2014.1512%2014.5159C14.1512%2016.9361%2012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- Favicon: https://cdn.prod.website-files.com/690942210854e5c7d0b74b4e/690fc6b10297c12536ccc64f_Frame%20427322739.png
- Social card (og:image): https://cdn.prod.website-files.com/690942210854e5c7d0b74b4e/690fc6fc0297c12536ccca4b_Frame%20427322741.jpg

## UI Components

- input: background=#F9F9F9, textColor=#F5F5F5, borderColor=null, borderRadius=1920px, shadow=none
- buttonPrimary: background=#1A75E4, textColor=#F5F5F5, borderColor=#1A75E4, borderRadius=1920px, shadow=none
- buttonSecondary: background=transparent, textColor=#1A75E4, borderColor=#1A75E4, borderRadius=1920px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals seeking AI solutions

## Automat Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Automat raises 3.75M to automate automation | Automat**
  - Image: https://cdn.prod.website-files.com/690fc1127f5941647c948a5d/690fc1d9fd45d8478611e034_655a567f6d95fb282526f14a_64f8d682304e948985e61277_automat_raises_375.png
  - Source: https://runautomat.com/blog/fundraising-announcement
- **Automate the Work Between Docs and the LOS | Automat**
  - Image: https://cdn.prod.website-files.com/690fc1127f5941647c948a5d/690fc1d75894ecf58ac8be8f_673e50e4e72892bd65bf29cc_document_extraction.png
  - Source: https://www.runautomat.com/blog/namb-mortgage-automation
- **Automat Raises $15.5M Series A | Automat**
  - Image: https://cdn.prod.website-files.com/690fc1127f5941647c948a5d/691d133af215dcbc4739296b_691bd528279d92c828604f24_Nikki_M.png
  - Source: https://runautomat.com/blog/automat-raises-15-5m-series-a
- **Automate the Work Between Docs and the LOS | Automat**
  - Image: https://cdn.prod.website-files.com/690fc1127f5941647c948a5d/691e79c7b499c46146295b09_Shareef%27s%20Blog%20Banner.png
  - Source: https://www.runautomat.com/blog/namb-mortgage-automation
- **Using Automat to create an AI copilot for your workflows | Automat**
  - Image: https://cdn.prod.website-files.com/690fc1127f5941647c948a5d/698162980439e19d6b9f81e3_idp_thumbnail.png
  - Source: https://www.runautomat.com/blog/copilot
- **Using Automat to create an AI copilot for your workflows | Automat**
  - Image: https://cdn.prod.website-files.com/690fc1127f5941647c948a5d/690fc1d88411638d6f4352b9_66fbfcd8e8f34a1f9d94308f_64f7cf4447127bfdb4ecb3c6_hubspot_new.png
  - Source: https://www.runautomat.com/blog/copilot

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Simula",
      "role": "body"
    },
    {
      "family": "Automat Grotesk",
      "role": "heading"
    },
    {
      "family": "Arial",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#1A75E4",
    "secondary": "#0082F3",
    "accent": "#1A75E4",
    "background": "#FAFAFA",
    "textPrimary": "#121212",
    "link": "#3898EC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Simula",
      "heading": "Automat Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Simula",
        "sans-serif"
      ],
      "body": [
        "Simula",
        "sans-serif"
      ],
      "paragraph": [
        "Simula",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "18px",
      "h2": "24px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "input": {
      "background": "#F9F9F9",
      "textColor": "#F5F5F5",
      "borderColor": null,
      "borderRadius": "1920px",
      "borderRadiusCorners": {
        "topLeft": "1920px",
        "topRight": "1920px",
        "bottomRight": "1920px",
        "bottomLeft": "1920px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#1A75E4",
      "textColor": "#F5F5F5",
      "borderColor": "#1A75E4",
      "borderRadius": "1920px",
      "borderRadiusCorners": {
        "topLeft": "1920px",
        "topRight": "1920px",
        "bottomRight": "1920px",
        "bottomLeft": "1920px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#1A75E4",
      "borderColor": "#1A75E4",
      "borderRadius": "1920px",
      "borderRadiusCorners": {
        "topLeft": "1920px",
        "topRight": "1920px",
        "bottomRight": "1920px",
        "bottomLeft": "1920px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://cdn.prod.website-files.com/690942210854e5c7d0b74b4e/690fc6b10297c12536ccc64f_Frame%20427322739.png",
    "ogImage": "https://cdn.prod.website-files.com/690942210854e5c7d0b74b4e/690fc6fc0297c12536ccca4b_Frame%20427322741.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Automat'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Contact Sales",
      "reasoning": "Button #0 has a vibrant brand color (#1A75E4) and action-oriented text ('Contact Sales'), making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Explore Demo",
      "reasoning": "Button #1 has a transparent background with a border, making it a suitable secondary button with a different color group than the primary."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals seeking AI solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Automat'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```