# Autumn Brand Identity

A complete profile of **Autumn**'s visual system — colors, typography, components, and personality — extracted from https://useautumn.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/autumn
- Machine-readable JSON: https://characterquilt.com/branding/autumn.json
- Per-page llms.txt: https://characterquilt.com/branding/autumn/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #9564FF |
| Accent | #9564FF |
| Body Font | Geist |
| Heading Font | Geist |

## Color Palette

- primary: #9564FF
- accent: #9564FF
- background: #000000
- textPrimary: #FFFFFF
- link: #B08AFF

## Typography

- primary: Geist — https://fonts.google.com/specimen/Geist
- heading: Geist — https://fonts.google.com/specimen/Geist

## Visual Assets

- Logo: https://useautumn.com/images/navbar/autumnlogo.svg?dpl=dpl_BZs12q3cJQa3MD2Z4jiLcopFcspH
- Favicon: https://useautumn.com/favicon.ico?favicon.176fc3dt2h~p-.ico?dpl=dpl_BZs12q3cJQa3MD2Z4jiLcopFcspH
- Social card (og:image): https://useautumn.com/images/og-image.png

## UI Components

- buttonPrimary: background=#9564FF, textColor=#FFFFFF, borderRadius=0px, shadow=none
- buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#292929, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: AI startups and tech companies

## Autumn Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Simple and easy Stripe billing integration in 2025 - Autumn - Pricing &  Billing for Founders**
  - Image: https://framerusercontent.com/images/F4c9etOScfMwSdlcvtjhNgmJp4.jpg
  - Source: https://useautumn.com/easy-stripe
- **We tried to make billing backendless**
  - Image: https://framerusercontent.com/images/uJILELewijjlobIkFWxgrRGMsI.jpeg?width=4032&height=3024
  - Source: https://useautumn.com/blog/backendless
- **Billing Platforms for Founders in 2025 - Autumn - Pricing & Billing for  Founders**
  - Image: https://framerusercontent.com/images/qGMO27qmRTllfVDKk1RQNK3sTD0.jpg
  - Source: https://useautumn.com/best-billing-platforms-for-founders
- **Blog | Autumn**
  - Image: https://useautumn.com/_next/image?url=%2Fimages%2Fblog%2Fpost-mortem-database-outage-caused-by-collation-migration-locking-conflict.png&w=3840&q=75&dpl=dpl_7ee3owNfuCAHYK6cDeSkmfVnR14i
  - Source: https://useautumn.com/blog
- **Embedded UI components are easier with shadcn**
  - Image: https://framerusercontent.com/images/AfIf7siCuQZQhQWWGgBmQQjoyjw.png?width=2796&height=3208
  - Source: https://useautumn.com/blog/shadcn
- **React vs shadcn, and trying to be too clever | Autumn**
  - Image: https://useautumn.com/images/blog/component-fail.png
  - Source: https://useautumn.com/blog/component-fail

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Geist",
      "role": "body"
    },
    {
      "family": "Geist Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#9564FF",
    "accent": "#9564FF",
    "background": "#000000",
    "textPrimary": "#FFFFFF",
    "link": "#B08AFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist",
        "sans-serif"
      ],
      "body": [
        "Geist",
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#9564FF",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#292929",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://useautumn.com/images/navbar/autumnlogo.svg?dpl=dpl_BZs12q3cJQa3MD2Z4jiLcopFcspH",
    "favicon": "https://useautumn.com/favicon.ico?favicon.176fc3dt2h~p-.ico?dpl=dpl_BZs12q3cJQa3MD2Z4jiLcopFcspH",
    "ogImage": "https://useautumn.com/images/og-image.png",
    "logoHref": "/",
    "logoAlt": "Autumn"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Autumn'. It links to the homepage, making it the primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start for free",
      "reasoning": "Button #0 has a vibrant brand color (#9564FF) and action-oriented text ('Start for free'), making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Get started",
      "reasoning": "Button #1 has a transparent background, making it a suitable secondary button with a different color group than the primary."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "AI startups and tech companies"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Autumn'. It links to the homepage, making it the primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```