# Avametric Brand Identity

A complete profile of **Avametric**'s visual system — colors, typography, components, and personality — extracted from http://www.Avametric.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/avametric
- Machine-readable JSON: https://characterquilt.com/branding/avametric.json
- Per-page llms.txt: https://characterquilt.com/branding/avametric/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #000000 |
| Accent | #000000 |
| Body Font | Helvetica Neue |
| Heading Font | Helvetica Neue |

## Color Palette

- primary: #000000
- accent: #000000
- background: #F6F6F6
- textPrimary: #111111
- link: #000000

## Typography

- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
- heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue

## Brand Personality

Tone: minimalist · Energy: low · Audience: unknown

## Avametric Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Virtual Fitting Room Startup Avametric Gets $10.5M in Funding**
  - Image: https://wwd.com/wp-content/uploads/2026/04/WWD20260416_cover.jpg?w=450
  - Source: https://wwd.com/business-news/retail/virtual-fitting-room-company-avametric-lands-10-5m-series-a-10387541/
- **Avametric | Intellectual Property & Industry Research Alliances**
  - Image: https://ipira.berkeley.edu/sites/default/files/styles/openberkeley_image_full/public/avametric_1.png?itok=RxgHHpfi&timestamp=1710280132
  - Source: https://ipira.berkeley.edu/avametric
- **Virtual Fitting Room Startup Avametric Gets $10.5M in Funding**
  - Image: https://wwd.com/wp-content/uploads/2016/03/avametric-visual-assets-4.jpg?w=1000&h=554&crop=1
  - Source: https://wwd.com/business-news/retail/virtual-fitting-room-company-avametric-lands-10-5m-series-a-10387541/
- **Virtual Fitting Room Market | Growth & Trends Forecast, 2030**
  - Image: https://www.psmarketresearch.com/img/Global-Virtual-Fitting-Room-Market.jpg
  - Source: https://www.psmarketresearch.com/market-analysis/virtual-fitting-room-market
- **Can augmented reality solve the virtual dressing room problem?**
  - Image: https://retailwire.com/wp-content/uploads/2017/02/ar-dressing-room-gap-app-666x333.jpg
  - Source: https://retailwire.com/discussion/can-augmented-reality-solve-the-virtual-dressing-room-problem/
- **Gerber Technology Acquires Avametric | textile network**
  - Image: https://textile-network.com/var/app/storage/images/8/8/3/6/646388-1-eng-GB/Avametric-Konzept-.png
  - Source: https://textile-network.com/en/Fashion/CAD-CAM/Gerber-Technology-Acquires-Avametric

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Clarkson",
      "role": "unknown"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#F6F6F6",
    "textPrimary": "#111111",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Helvetica Neue"
    },
    "fontStacks": {
      "heading": [
        "Clarkson",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Clarkson",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Clarkson",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "12px",
      "h2": "12px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "favicon": null,
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "The page appears to be a default Squarespace domain page without a clear brand logo for Avametric. The detected logo is related to Squarespace, not Avametric.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "personality": {
    "tone": "minimalist",
    "energy": "low",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.8,
    "overall": 0.4
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "The page appears to be a default Squarespace domain page without a clear brand logo for Avametric. The detected logo is related to Squarespace, not Avametric.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```