# Avec Brand Identity A complete profile of **Avec**'s visual system — colors, typography, components, and personality — extracted from https://www.avec.ai/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/avec - Machine-readable JSON: https://characterquilt.com/branding/avec.json - Per-page llms.txt: https://characterquilt.com/branding/avec/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #0050FF | | Accent | #008EFF | | Body Font | GT Standard | | Heading Font | Inter | ## Color Palette - primary: #0050FF - secondary: #537086 - accent: #008EFF - background: #F7F6F4 - textPrimary: #171717 - link: #008EFF ## Typography - primary: GT Standard — https://fonts.google.com/specimen/GT+Standard - heading: Inter — https://fonts.google.com/specimen/Inter ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20viewBox%3D%220%200%20650%20160%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22h-7%20md%3Ah-8%20w-auto%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M101.691%2047.6845C113.067%2036.3086%20138.019%2042.1195%20161.819%2060.1734C169.597%2040.3077%20169.48%2022.6938%20159.58%2012.7933C141.384%20-5.40286%2097.1356%209.35082%2060.7432%2045.7432C24.3508%2082.1227%209.59714%20126.371%2027.7933%20144.567C45.9895%20162.763%2086.1221%20149.304%20121.44%20116.6C97.8086%2090.4184%2088.8917%2060.471%20101.678%2047.6845H101.691Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20lab(7.78201%20-0.0000149012%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M175.809%2072.3927C171.267%2067.8501%20166.569%2063.7734%20161.819%2060.1756C155.296%2076.8188%20143.222%2095.0409%20126.63%20111.632C124.922%20113.341%20123.188%20114.984%20121.44%20116.602C123.032%20118.362%20124.676%20120.096%20126.397%20121.817C153.692%20149.112%20186.874%20160.177%20200.528%20146.523C214.182%20132.87%20203.116%2099.687%20175.822%2072.3927H175.809Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20lab(7.78201%20-0.0000149012%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M599.332%20147.762C570.424%20147.762%20551.459%20126.772%20551.459%2097.4955C551.459%2068.2195%20570.24%2047.4132%20599.7%2047.4132C626.766%2047.4132%20642.785%2064.9052%20644.258%2086.0797H624.925C622.531%2071.5337%20611.852%2064.7211%20599.332%2064.7211C581.84%2064.7211%20570.608%2076.8734%20570.608%2097.4955C570.608%20118.486%20582.024%20130.454%20599.332%20130.454C611.852%20130.454%20622.163%20124.378%20624.925%20109.28H644.258C642.233%20130.27%20626.95%20147.762%20599.332%20147.762Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20lab(7.78201%20-0.0000149012%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M500.749%20147.762C471.473%20147.762%20452.692%20127.876%20452.692%2097.1272C452.692%2067.6671%20471.842%2047.4132%20499.46%2047.4132C527.448%2047.4132%20546.413%2065.8258%20546.413%2093.2606V93.813C546.413%2097.3114%20546.044%20100.994%20545.676%20103.756H472.026C473.13%20121.248%20484.178%20131.743%20501.118%20131.743C513.638%20131.743%20522.108%20126.035%20525.422%20116.092H544.94C540.336%20135.61%20523.949%20147.762%20500.749%20147.762ZM526.895%2088.8416C526.159%2072.8226%20515.664%2063.0639%20499.645%2063.0639C484.178%2063.0639%20473.683%2072.8226%20472.026%2088.8416H526.895Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20lab(7.78201%20-0.0000149012%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M398.607%20145L359.756%2050.1751H380.931L398.607%2097.3114L408.181%20123.089L417.94%2097.3114L435.432%2050.1751H456.607L417.94%20145H398.607Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20lab(7.78201%20-0.0000149012%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M250.552%20145L301.739%2015.1912H323.098L374.101%20145H352.926L339.485%20109.832H285.168L271.727%20145H250.552ZM312.419%2037.6546L301.555%2066.7465L291.981%2091.7876H332.673L323.098%2066.7465L312.419%2037.6546Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20lab(7.78201%20-0.0000149012%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E - Favicon: https://www.avec.ai/favicon.ico?favicon.0dk3dpj.l8rdq.ico - Social card (og:image): https://avec.ai/opengraph-image.png?opengraph-image.0ay3plpa9dvqc.png ## UI Components - buttonPrimary: background=#0050FF, textColor=#FFFFFF, borderColor=#0050FF, borderRadius=16px, shadow=none - buttonSecondary: background=#F7F6F4, textColor=#171717, borderColor=#A0B4C4, borderRadius=16px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: tech-savvy professionals ## Avec Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Join the Avec - Email App for Gmail beta - TestFlight - Apple** - Image: https://is1-ssl.mzstatic.com/image/thumb/Purple221/v4/94/cb/d6/94cbd635-9c06-1fcc-3841-d9981c477cc6/AppIcon-0-0-1x_U007ephone-0-1-85-220.png/1920x1080ia-80.png - Source: https://avec.ai/testflight - **Avec — Handle your Gmail inbox in seconds** - Image: https://avec.ai/opengraph-image.png?opengraph-image.0ay3plpa9dvqc.png - Source: https://avec.ai/ - **Avec — Handle your Gmail inbox in seconds** - Image: https://avec.ai/images/app-store-screenshot.png - Source: https://avec.ai/ - **Annual reports - Association of Poultry Processors and Poultry Trade in the EU countriesAssociation of Poultry Processors and Poultry Trade in the EU countries** - Image: https://avec-poultry.eu/wp-content/uploads/2025/08/Cover-2025-1.png - Source: https://avec-poultry.eu/resources/annual-reports/ - **Le Guide de la Landing page : Définition, outils, exemples** - Image: https://cdn.prod.website-files.com/621635d669ee14171934d40a/66ec1424a5bb04cc420bc005_65bd013746712513fb551c8b_Landing%2520Page%2520Amazon.png - Source: https://www.sdlv.fr/blog/landing-page ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "GT Standard", "role": "body" }, { "family": "Inter", "role": "heading" } ], "colors": { "primary": "#0050FF", "secondary": "#537086", "accent": "#008EFF", "background": "#F7F6F4", "textPrimary": "#171717", "link": "#008EFF" }, "typography": { "fontFamilies": { "primary": "GT Standard", "heading": "Inter" }, "fontStacks": { "heading": [ "gtStandard", "gtStandard Fallback" ], "body": [ "gtStandard", "gtStandard Fallback" ], "paragraph": [ "gtStandard", "gtStandard Fallback" ] }, "fontSizes": { "h1": "64px", "h2": "28px", "body": "14px" } }, "spacing": { "baseUnit": 8, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#0050FF", "textColor": "#FFFFFF", "borderColor": "#0050FF", "borderRadius": "16px", "borderRadiusCorners": { "topLeft": "16px", "topRight": "16px", "bottomRight": "16px", "bottomLeft": "16px" }, "shadow": "none" }, "buttonSecondary": { "background": "#F7F6F4", "textColor": "#171717", "borderColor": "#A0B4C4", "borderRadius": "16px", "borderRadiusCorners": { "topLeft": "16px", "topRight": "16px", "bottomRight": "16px", "bottomLeft": "16px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20viewBox%3D%220%200%20650%20160%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22h-7%20md%3Ah-8%20w-auto%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M101.691%2047.6845C113.067%2036.3086%20138.019%2042.1195%20161.819%2060.1734C169.597%2040.3077%20169.48%2022.6938%20159.58%2012.7933C141.384%20-5.40286%2097.1356%209.35082%2060.7432%2045.7432C24.3508%2082.1227%209.59714%20126.371%2027.7933%20144.567C45.9895%20162.763%2086.1221%20149.304%20121.44%20116.6C97.8086%2090.4184%2088.8917%2060.471%20101.678%2047.6845H101.691Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20lab(7.78201%20-0.0000149012%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M175.809%2072.3927C171.267%2067.8501%20166.569%2063.7734%20161.819%2060.1756C155.296%2076.8188%20143.222%2095.0409%20126.63%20111.632C124.922%20113.341%20123.188%20114.984%20121.44%20116.602C123.032%20118.362%20124.676%20120.096%20126.397%20121.817C153.692%20149.112%20186.874%20160.177%20200.528%20146.523C214.182%20132.87%20203.116%2099.687%20175.822%2072.3927H175.809Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20lab(7.78201%20-0.0000149012%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M599.332%20147.762C570.424%20147.762%20551.459%20126.772%20551.459%2097.4955C551.459%2068.2195%20570.24%2047.4132%20599.7%2047.4132C626.766%2047.4132%20642.785%2064.9052%20644.258%2086.0797H624.925C622.531%2071.5337%20611.852%2064.7211%20599.332%2064.7211C581.84%2064.7211%20570.608%2076.8734%20570.608%2097.4955C570.608%20118.486%20582.024%20130.454%20599.332%20130.454C611.852%20130.454%20622.163%20124.378%20624.925%20109.28H644.258C642.233%20130.27%20626.95%20147.762%20599.332%20147.762Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20lab(7.78201%20-0.0000149012%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M500.749%20147.762C471.473%20147.762%20452.692%20127.876%20452.692%2097.1272C452.692%2067.6671%20471.842%2047.4132%20499.46%2047.4132C527.448%2047.4132%20546.413%2065.8258%20546.413%2093.2606V93.813C546.413%2097.3114%20546.044%20100.994%20545.676%20103.756H472.026C473.13%20121.248%20484.178%20131.743%20501.118%20131.743C513.638%20131.743%20522.108%20126.035%20525.422%20116.092H544.94C540.336%20135.61%20523.949%20147.762%20500.749%20147.762ZM526.895%2088.8416C526.159%2072.8226%20515.664%2063.0639%20499.645%2063.0639C484.178%2063.0639%20473.683%2072.8226%20472.026%2088.8416H526.895Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20lab(7.78201%20-0.0000149012%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M398.607%20145L359.756%2050.1751H380.931L398.607%2097.3114L408.181%20123.089L417.94%2097.3114L435.432%2050.1751H456.607L417.94%20145H398.607Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20lab(7.78201%20-0.0000149012%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M250.552%20145L301.739%2015.1912H323.098L374.101%20145H352.926L339.485%20109.832H285.168L271.727%20145H250.552ZM312.419%2037.6546L301.555%2066.7465L291.981%2091.7876H332.673L323.098%2066.7465L312.419%2037.6546Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20lab(7.78201%20-0.0000149012%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E", "favicon": "https://www.avec.ai/favicon.ico?favicon.0dk3dpj.l8rdq.ico", "ogImage": "https://avec.ai/opengraph-image.png?opengraph-image.0ay3plpa9dvqc.png", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the primary brand logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 2, "text": "Download on iOS", "reasoning": "Button #2 is selected as the primary CTA because it uses the brand's vibrant blue color (#0050FF), which is consistent with the primary brand color. The text 'Download on iOS' is action-oriented, making it a strong call-to-action." }, "secondary": { "index": 0, "text": "Get notified", "reasoning": "Button #0 is selected as the secondary CTA because it has a different background color (#F7F6F4) compared to the primary button. It offers a less prominent action, 'Get notified', which complements the primary action." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "tech-savvy professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the primary brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```