# Avion School Brand Identity

A complete profile of **Avion School**'s visual system — colors, typography, components, and personality — extracted from https://avionschool.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/avion-school
- Machine-readable JSON: https://characterquilt.com/branding/avion-school.json
- Per-page llms.txt: https://characterquilt.com/branding/avion-school/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0A2540 |
| Accent | #E74444 |
| Body Font | DM Sans |
| Heading Font | DM Sans |

## Color Palette

- primary: #0A2540
- secondary: #192733
- accent: #E74444
- background: #FFFFFF
- textPrimary: #E74444
- link: #E74444

## Typography

- primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
- heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

## Visual Assets

- Logo: https://www.avionschool.com/images/avion-logo.svg
- Favicon: https://www.avionschool.com/images/favicon.png
- Social card (og:image): https://uploads-ssl.webflow.com/600e947088abe035d0238a33/63a150d64780e231d114d919_Avion%20Banner.png

## UI Components

- buttonPrimary: background=#E74444, textColor=#FFFFFF, borderRadius=12px, shadow=rgb(255, 227, 228) 6px 6px 48px 0px, rgb(255, 227, 228) 3px 3px 4px 0px
- buttonSecondary: background=#192733, textColor=#111111, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: aspiring developers and tech learners

## Avion School Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Avion School: Online Coding Bootcamp for Future Developers**
  - Image: https://www.avionschool.com/images/hone-your-skills-static.png
  - Source: https://avionschool.com/
- **Avion School: Online Coding Bootcamp for Future Developers**
  - Image: https://www.avionschool.com/images/apply-screen-static.png
  - Source: https://avionschool.com/
- **Avion School: Online Coding Bootcamp for Future Developers**
  - Image: https://www.avionschool.com/images/partner-companies-static.png
  - Source: https://avionschool.com/
- **Course Overview | Avion School**
  - Image: https://www.avionschool.com/images/dots.png
  - Source: https://www.avionschool.com/curriculum
- **Course Overview | Avion School**
  - Image: https://www.avionschool.com/images/dom-testimonial.png
  - Source: https://www.avionschool.com/curriculum
- **Course Overview | Avion School**
  - Image: https://www.avionschool.com/images/eque-testimonial.png
  - Source: https://www.avionschool.com/curriculum

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0A2540",
    "secondary": "#192733",
    "accent": "#E74444",
    "background": "#FFFFFF",
    "textPrimary": "#E74444",
    "link": "#E74444"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "sans-serif"
      ],
      "body": [
        "DM Sans",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "24px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E74444",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgb(255, 227, 228) 6px 6px 48px 0px, rgb(255, 227, 228) 3px 3px 4px 0px"
    },
    "buttonSecondary": {
      "background": "#192733",
      "textColor": "#111111",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.avionschool.com/images/avion-logo.svg",
    "favicon": "https://www.avionschool.com/images/favicon.png",
    "ogImage": "https://uploads-ssl.webflow.com/600e947088abe035d0238a33/63a150d64780e231d114d919_Avion%20Banner.png",
    "logoHref": "/",
    "logoAlt": "Avion School Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Avion School'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Apply Now",
      "reasoning": "Button #1 uses the vibrant brand color #E74444, which is consistent with the site's accent color and is likely intended to draw attention as the primary call-to-action."
    },
    "secondary": {
      "index": 0,
      "text": "Apply Now",
      "reasoning": "Button #0 has a neutral background color #192733, which contrasts with the primary button's vibrant color, making it suitable as a secondary option."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "aspiring developers and tech learners"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Avion School'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```