# Aviron Interactive Brand Identity A complete profile of **Aviron Interactive**'s visual system — colors, typography, components, and personality — extracted from https://www.avironactive.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/aviron-interactive - Machine-readable JSON: https://characterquilt.com/branding/aviron-interactive.json - Per-page llms.txt: https://characterquilt.com/branding/aviron-interactive/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #C12E00 | | Accent | #FF4106 | | Body Font | Work Sans | | Heading Font | GRIFTER | ## Color Palette - primary: #C12E00 - secondary: #00CC93 - accent: #FF4106 - background: #FFFFFF - textPrimary: #FF4106 - link: #FF4106 ## Typography - primary: Work Sans — https://fonts.google.com/specimen/Work+Sans - heading: GRIFTER — https://fonts.google.com/specimen/GRIFTER ## Visual Assets - Logo: https://www.avironactive.com/assets/icon/aviron-logo.svg - Favicon: https://cdn-dev.avironactive.net/assets/storefront/home/favicon.png - Social card (og:image): https://cdn-dev.avironactive.net/assets/storefront/aviron/Aviron%20Interactive%20Rowing%20Machine%20with%20Competitive%20Fun%20Games%20Races.jpg ## UI Components - input: background=transparent, textColor=#FFFFFF, borderColor=#FF4106, borderRadius=2px, shadow=none - buttonPrimary: background=#FF4106, textColor=#F4F4F4, borderRadius=4px, shadow=none - buttonSecondary: background=#F4F4F4, textColor=#161616, borderColor=#161616, borderRadius=4px, shadow=none ## Brand Personality Tone: modern · Energy: high · Audience: fitness enthusiasts ## Aviron Interactive Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Support | Aviron | Aviron Active** - Image: https://cdn-dev.avironactive.net/assets/storefront/bread-crumbs/about-us-3.jpg - Source: https://www.avironactive.com/support/general/?srsltid=AfmBOorYacEd1OOfq8tVPaRR0I5HuPwAc1q-azzsSIm07TmYmHIy43mU - **Blog | Aviron | Aviron Active** - Image: https://cdn-dev.avironactive.net/assets/storefront/home/favicon.png - Source: https://www.avironactive.com/blog/?srsltid=AfmBOorurTeiX9lhgmBR2Z8M3iwmU1v0klf68f34rMOFW60f3AyJieDp - **Contact Us | Aviron | Aviron Active** - Image: https://cdn-dev.avironactive.net/assets/storefront/bread-crumbs/contact.jpg - Source: https://www.avironactive.com/contact/?srsltid=AfmBOopq5MY_IPlOW2TsYrCp5CSnh7TSt8HVqsLFR7Oyr0v1v6mZcu5F - **Membership Overview | Aviron | Aviron Active** - Image: https://cdn-dev.avironactive.net/assets/storefront/membership/Aviron_Metrics_Monitor_v2.jpg - Source: https://www.avironactive.com/membership/?srsltid=AfmBOorU10W_qMf_mrB7VcG9VMD-10avOMTKLZjmt3OFNrZKyh8xwKmV - **Aviron Victory Treadmill** - Image: https://cdn-dev.avironactive.net/assets/storefront/spring-sale/post/vica-only.webp?q=85&f=webp - Source: https://www.avironactive.com/shop/aviron-treadmill/?srsltid=AfmBOop5S5tNaQsUrEqdxNsAkFvwEYRHLeF0k7wdcOIdWx1puhpIPIFX - **Support | Aviron | Aviron Active** - Image: https://cdn-dev.avironactive.net/assets/storefront/aviron/Aviron%20Interactive%20Rowing%20Machine%20with%20Competitive%20Fun%20Games%20Races.jpg - Source: https://www.avironactive.com/support/strong-series/?srsltid=AfmBOorHl1JttKWqKYdGoYJeUa2f6ZszMG21-beNbIdC_-c4tMsr9XhT ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Work Sans", "role": "body" }, { "family": "MonoSpec", "role": "monospace" }, { "family": "GRIFTER", "role": "display" } ], "colors": { "primary": "#C12E00", "secondary": "#00CC93", "accent": "#FF4106", "background": "#FFFFFF", "textPrimary": "#FF4106", "link": "#FF4106" }, "typography": { "fontFamilies": { "primary": "Work Sans", "heading": "GRIFTER" }, "fontStacks": { "heading": [ "GRIFTER" ], "body": [ "Helvetica Neue", "Helvetica", "Arial", "sans-serif" ], "paragraph": [ "Work Sans" ] }, "fontSizes": { "h1": "36px", "h2": "71.68px", "body": "61.44px" } }, "spacing": { "baseUnit": 4, "borderRadius": "5px" }, "components": { "input": { "background": "transparent", "textColor": "#FFFFFF", "borderColor": "#FF4106", "borderRadius": "2px", "borderRadiusCorners": { "topLeft": "2px", "topRight": "2px", "bottomRight": "2px", "bottomLeft": "2px" }, "shadow": "none" }, "buttonPrimary": { "background": "#FF4106", "textColor": "#F4F4F4", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" }, "buttonSecondary": { "background": "#F4F4F4", "textColor": "#161616", "borderColor": "#161616", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" } }, "images": { "logo": "https://www.avironactive.com/assets/icon/aviron-logo.svg", "favicon": "https://cdn-dev.avironactive.net/assets/storefront/home/favicon.png", "ogImage": "https://cdn-dev.avironactive.net/assets/storefront/aviron/Aviron%20Interactive%20Rowing%20Machine%20with%20Competitive%20Fun%20Games%20Races.jpg", "logoHref": "/", "logoAlt": "aviron logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Aviron Active'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 4, "text": "Shop Now", "reasoning": "Button #4 'Shop Now' uses the vibrant brand color #FF4106, which aligns with the site's accent color, making it the primary CTA." }, "secondary": { "index": 2, "text": "SHOP ALL PRODUCTS", "reasoning": "Button #2 'SHOP ALL PRODUCTS' has a different background color (#F4F4F4) and serves as a secondary action, complementing the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "high", "targetAudience": "fitness enthusiasts" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Aviron Active'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```