# Avoca Brand Identity

A complete profile of **Avoca**'s visual system — colors, typography, components, and personality — extracted from https://www.avoca.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/avoca
- Machine-readable JSON: https://characterquilt.com/branding/avoca.json
- Per-page llms.txt: https://characterquilt.com/branding/avoca/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0D1421 |
| Accent | #3774BA |
| Body Font | Inter |
| Heading Font | Interstate Compressed |

## Color Palette

- primary: #0D1421
- secondary: #16A34A
- accent: #3774BA
- background: #F5F7FA
- textPrimary: #3774BA
- link: #3774BA

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Interstate Compressed — https://fonts.google.com/specimen/Interstate+Compressed

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20class%3D%22nav__logo%22%20viewBox%3D%220%200%20162%2040%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20aria-hidden%3D%22true%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M56.1178%2033.7879C56.9754%2031.5086%2059.174%2029.8757%2061.7536%2029.8757C64.3333%2029.8757%2066.5318%2031.5086%2067.3894%2033.7879H71.9089L64.5784%2013.3902C64.381%2012.8527%2063.8705%2012.4921%2063.2987%2012.4921H60.2426C59.6708%2012.4921%2059.1536%2012.8527%2058.963%2013.3902L51.6324%2033.7879H56.1178ZM58.6771%2026.3173L61.7536%2017.418L64.3605%2024.9498L65.1841%2027.3447C64.1223%2026.916%2062.9652%2026.6779%2061.7536%2026.6779C60.5421%2026.6779%2059.3918%2026.916%2058.3299%2027.3447L58.6839%2026.3241L58.6771%2026.3173Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(13%2C%2020%2C%2033)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M99.4211%2032.5973C97.7535%2031.6652%2096.433%2030.3657%2095.4597%2028.7124C94.4864%2027.0591%2093.9963%2025.1812%2093.9963%2023.0925C93.9963%2021.0037%2094.4864%2019.1599%2095.4597%2017.4998C96.433%2015.8465%2097.7535%2014.5469%2099.4211%2013.6148C101.089%2012.6827%20102.92%2012.2132%20104.907%2012.2132C106.895%2012.2132%20108.753%2012.6827%20110.407%2013.6148C112.061%2014.5469%20113.374%2015.8465%20114.341%2017.4998C115.307%2019.1531%20115.791%2021.0173%20115.791%2023.0925C115.791%2025.1676%20115.307%2027.0591%20114.341%2028.7124C113.374%2030.3657%20112.061%2031.6652%20110.393%2032.5973C108.726%2033.5295%20106.895%2033.9989%20104.907%2033.9989C102.92%2033.9989%20101.089%2033.5295%2099.4211%2032.5973ZM108.29%2029.3179C109.263%2028.7396%20110.026%2027.9095%20110.577%2026.8345C111.128%2025.7595%20111.401%2024.5077%20111.401%2023.0857C111.401%2021.6637%20111.128%2020.4186%20110.577%2019.3504C110.026%2018.2822%20109.263%2017.4657%20108.29%2016.8942C107.317%2016.3227%20106.187%2016.0438%20104.907%2016.0438C103.627%2016.0438%20102.491%2016.3295%20101.511%2016.8942C100.531%2017.4589%2099.7546%2018.2822%2099.21%2019.3504C98.6587%2020.4186%2098.3865%2021.6637%2098.3865%2023.0857C98.3865%2024.5077%2098.6587%2025.7595%2099.21%2026.8345C99.7614%2027.9095%20100.524%2028.7396%20101.511%2029.3179C102.498%2029.8962%20103.627%2030.1888%20104.907%2030.1888C106.187%2030.1888%20107.317%2029.8962%20108.29%2029.3179Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(13%2C%2020%2C%2033)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M119.65%2017.4928C120.596%2015.8394%20121.883%2014.5467%20123.523%2013.6214C125.157%2012.6961%20126.994%2012.2335%20129.023%2012.2335C131.398%2012.2335%20133.481%2012.8458%20135.271%2014.0637C137.061%2015.2815%20138.307%2016.9689%20139.021%2019.1257H135.611C134.788%2019.1257%20133.998%2018.7719%20133.501%2018.1187C133.1%2017.588%20132.617%2017.1662%20132.058%2016.8396C131.174%2016.3293%20130.153%2016.0776%20128.995%2016.0776C127.757%2016.0776%20126.654%2016.3633%20125.687%2016.9485C124.721%2017.5268%20123.972%2018.3432%20123.435%2019.4046C122.897%2020.466%20122.625%2021.6975%20122.625%2023.1195C122.625%2024.5415%20122.897%2025.7594%20123.435%2026.8207C123.972%2027.8821%20124.728%2028.7122%20125.687%2029.2905C126.647%2029.8688%20127.757%2030.1614%20128.995%2030.1614C130.153%2030.1614%20131.174%2029.9028%20132.058%2029.3857C132.617%2029.0592%20133.1%2028.6305%20133.501%2028.0999C133.998%2027.4467%20134.795%2027.0861%20135.618%2027.0861H139.028C138.314%2029.2633%20137.075%2030.9506%20135.291%2032.1617C133.515%2033.3728%20131.425%2033.9783%20129.023%2033.9783C126.988%2033.9783%20125.157%2033.5156%20123.523%2032.5903C121.889%2031.665%20120.596%2030.3791%20119.65%2028.7326C118.704%2027.0861%20118.234%2025.2151%20118.234%2023.1263C118.234%2021.0375%20118.704%2019.1597%20119.65%2017.5064V17.4928Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(13%2C%2020%2C%2033)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M146.209%2033.7879C147.067%2031.5086%20149.265%2029.8757%20151.845%2029.8757C154.424%2029.8757%20156.623%2031.5086%20157.48%2033.7879H162L154.669%2013.3902C154.472%2012.8527%20153.961%2012.4921%20153.39%2012.4921H150.334C149.762%2012.4921%20149.245%2012.8527%20149.054%2013.3902L141.723%2033.7879H146.209ZM148.768%2026.3173L151.845%2017.418L154.452%2024.9498L154.921%2026.3173L155.275%2027.3447C154.213%2026.916%20153.056%2026.6779%20151.845%2026.6779C150.633%2026.6779%20149.483%2026.916%20148.421%2027.3447L148.775%2026.3241L148.768%2026.3173Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(13%2C%2020%2C%2033)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M92.2263%2012.5125L84.7528%2032.8898C84.5554%2033.4273%2084.0449%2033.7811%2083.4731%2033.7811H80.1924C79.6207%2033.7811%2079.1102%2033.4273%2078.9128%2032.8898L71.4392%2012.5125H75.0399C75.6184%2012.5125%2076.1357%2012.8799%2076.3263%2013.4311L81.86%2029.4267L87.3665%2013.4311C87.5571%2012.8799%2088.0744%2012.5125%2088.6529%2012.5125H92.2263Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(13%2C%2020%2C%2033)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M21.262%209.39626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- Favicon: https://www.avoca.ai/Favicon.png
- Social card (og:image): https://avoca.ai/og-default.jpg

## UI Components

- buttonPrimary: background=#3774BA, textColor=#FFFFFF, borderColor=#F7F9FB, borderRadius=4px, shadow=none
- buttonSecondary: background=#F1F5F9, textColor=#0D1421, borderRadius=4px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: service businesses

## Avoca Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Industries We Serve | Avoca AI**
  - Image: https://cdn.sanity.io/images/neepyjvo/production/5fc803225adf2caa0a53f5b4807fd1658f3706d5-8660x5773.jpg?w=3840&q=80&auto=format
  - Source: https://www.avoca.ai/industries-we-serve
- **How to Get More HVAC Leads Fast | Avoca AI**
  - Image: https://cdn.sanity.io/images/neepyjvo/production/6c58e72d3ce2e0cde6321ba34d0620a95833542c-1200x630.jpg?w=3840&q=80&auto=format
  - Source: https://avoca.ai/blog/generate-more-hvac-leads-strategies-tips
- **Start an HVAC Business in 2025 | Avoca AI**
  - Image: https://cdn.sanity.io/images/neepyjvo/production/83020c33f8336ae8068cb7defba5cda41df0ff3f-8160x6144.jpg?w=3840&q=80&auto=format
  - Source: https://avoca.ai/blog/hvac-business-starting-guide
- **How to Get More HVAC Leads Fast | Avoca AI**
  - Image: https://cdn.sanity.io/images/neepyjvo/production/de540c7a64038fa834f39381c054b2cc9b37a379-1200x630.jpg?w=3840&q=80&auto=format
  - Source: https://avoca.ai/blog/generate-more-hvac-leads-strategies-tips
- **Avoca AI | The AI Workforce for Service Businesses | Avoca AI**
  - Image: https://cdn.sanity.io/images/neepyjvo/production/12b5ea0d3c31b467f36923c5eb35795087aca628-4000x6000.jpg?w=3840&q=80&auto=format
  - Source: https://avoca.ai/
- **HVAC Marketing Playbook**
  - Image: https://cdn.prod.website-files.com/688a8cd52d1462d0fd3ae472/68ed76495e82c2825622b7c0_68aea23480e616b0d416eb59_684a0355ee224494e12bf7c6_AD_4nXeQREAc84mbtOceHN2EfFwNYcHDAV5c7Ntm1tCeH8KgGXFGpQBzDrbcZRZKf452UHh5lhgA54JEajl45pz7WffBSm2V6YQhOicp6kuyr7IUn_Jf-U5gx1L12_900-RmlVPT_Jjksw.webp
  - Source: https://www.avoca.ai/blog/hvac-marketing-strategies-for-generating-leads-in-2025

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Interstate Compressed",
      "role": "heading"
    },
    {
      "family": "Arial Narrow",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0D1421",
    "secondary": "#16A34A",
    "accent": "#3774BA",
    "background": "#F5F7FA",
    "textPrimary": "#3774BA",
    "link": "#3774BA"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Interstate Compressed"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "Arial Narrow",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "52px",
      "body": "17px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#3774BA",
      "textColor": "#FFFFFF",
      "borderColor": "#F7F9FB",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F1F5F9",
      "textColor": "#0D1421",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "ogImage": "https://avoca.ai/og-default.jpg",
    "logoHref": "/"
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    },
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    "energy": "medium",
    "targetAudience": "service businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
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    "logoSelection": {
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      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Avoca AI'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```