# Avocado Brand Identity

A complete profile of **Avocado**'s visual system — colors, typography, components, and personality — extracted from https://avocadopos.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/avocado
- Machine-readable JSON: https://characterquilt.com/branding/avocado.json
- Per-page llms.txt: https://characterquilt.com/branding/avocado/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #001122 |
| Accent | #222222 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #001122
- secondary: #34AC68
- accent: #222222
- background: #FAFAFA
- textPrimary: #0000EE
- link: #0000EE

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Favicon: https://framerusercontent.com/images/pfKJZ5kVmSrLcmBRMnjrXS7xe0.png
- Social card (og:image): https://framerusercontent.com/assets/yDWrDg8uMOwrcr5LRo8owDfTxo.png

## UI Components

- buttonPrimary: background=#222222, textColor=#0000EE, borderRadius=8px, shadow=rgba(0, 0, 0, 0.15) 0px 0.706592px 0.706592px -0.625px, rgba(0, 0, 0, 0.14) 0px 1.80656px 1.80656px -1.25px, rgba(0, 0, 0, 0.14) 0px 3.62176px 3.62176px -1.875px, rgba(0, 0, 0, 0.13) 0px 6.8656px 6.8656px -2.5px, rgba(0, 0, 0, 0.1) 0px 13.6468px 13.6468px -3.125px, rgba(0, 0, 0, 0.05) 0px 30px 30px -3.75px
- buttonSecondary: background=#EBEBEB, textColor=#0000EE, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business owners looking for POS solutions

## Avocado Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Maryland Elote - The Marylander - Avocado**
  - Image: https://d1cwx7rtyguyen.cloudfront.net/marylander/crabcake-sandwich.jpg
  - Source: https://storefront.avocadopos.com/locations/61e663c2-ea1a-4783-bad3-d331804fd161/items/a161a600-ce05-4c62-830b-302549852d1b
- **Avocado POS**
  - Image: https://framerusercontent.com/images/GCGeNXnPMhCMGpGihjs4KlDZgA.jpeg?width=1344&height=768
  - Source: https://www.avocadopos.com/blog
- **Tacos 4-U - Avocado**
  - Image: https://d1cwx7rtyguyen.cloudfront.net/tacos-4u/consome.jpg
  - Source: https://storefront.avocadopos.com/locations/261915fc-e460-463e-bdbb-48487e148279
- **Avocado POS**
  - Image: https://framerusercontent.com/images/I3ZsuH6Xm408T4y6yr2H4hO5yb0.jpg?width=3000&height=2000
  - Source: https://www.avocadopos.com/blog
- **The Marylander - Avocado**
  - Image: https://d1cwx7rtyguyen.cloudfront.net/marylander/pit-beef.jpg
  - Source: https://storefront.avocadopos.com/locations/61e663c2-ea1a-4783-bad3-d331804fd161
- **Avocado POS**
  - Image: https://framerusercontent.com/images/fgST7LnStEEe5tnWYZPjxdelv1I.png?width=3840&height=2160
  - Source: https://www.avocadopos.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#001122",
    "secondary": "#34AC68",
    "accent": "#222222",
    "background": "#FAFAFA",
    "textPrimary": "#0000EE",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "56px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#222222",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0.15) 0px 0.706592px 0.706592px -0.625px, rgba(0, 0, 0, 0.14) 0px 1.80656px 1.80656px -1.25px, rgba(0, 0, 0, 0.14) 0px 3.62176px 3.62176px -1.875px, rgba(0, 0, 0, 0.13) 0px 6.8656px 6.8656px -2.5px, rgba(0, 0, 0, 0.1) 0px 13.6468px 13.6468px -3.125px, rgba(0, 0, 0, 0.05) 0px 30px 30px -3.75px"
    },
    "buttonSecondary": {
      "background": "#EBEBEB",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/pfKJZ5kVmSrLcmBRMnjrXS7xe0.png",
    "ogImage": "https://framerusercontent.com/assets/yDWrDg8uMOwrcr5LRo8owDfTxo.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "None of the candidates clearly represent the brand 'Avocado POS' in a prominent header position. The heuristic choice was not in the header, and no candidate matched the favicon or had a clear brand indication.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "The 'Get Started' button is likely the primary CTA due to its action-oriented text and prominent placement. It uses a dark background (#222222), which stands out against the page's light background."
    },
    "secondary": {
      "index": 2,
      "text": "Learn More",
      "reasoning": "The 'Learn More' button with a light background (#EBEBEB) serves as a secondary action, providing additional information without the same level of urgency as the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business owners looking for POS solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "None of the candidates clearly represent the brand 'Avocado POS' in a prominent header position. The heuristic choice was not in the header, and no candidate matched the favicon or had a clear brand indication.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```