# Avoice Brand Identity

A complete profile of **Avoice**'s visual system — colors, typography, components, and personality — extracted from https://avoice.co/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/avoice
- Machine-readable JSON: https://characterquilt.com/branding/avoice.json
- Per-page llms.txt: https://characterquilt.com/branding/avoice/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #6C588D |
| Accent | #6C588D |
| Body Font | Arial |
| Heading Font | Aspekta |

## Color Palette

- primary: #6C588D
- secondary: #0082F3
- accent: #6C588D
- background: #1E1E1E
- textPrimary: #FFFFFF
- link: #3898EC

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Aspekta — https://fonts.google.com/specimen/Aspekta

## Visual Assets

- Logo: https://cdn.prod.website-files.com/6937bff6d8e3ccfe22518d4a/69396b7712b82bb8544ab67a_AVoice%20logo.avif
- Favicon: https://cdn.prod.website-files.com/6937bff6d8e3ccfe22518d4a/69c9e50994db0e9297d43da0_Avoice%20Logo%202%20(2).png

## UI Components

- buttonPrimary: background=#6C588D, textColor=#FFFFFF, borderRadius=0px, shadow=none
- buttonSecondary: background=#171717, textColor=#FFFFFF, borderRadius=200px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: architects and design professionals

## Avoice Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Scion - Webflow E-Commerce Website Template**
  - Image: https://cdn.prod.website-files.com/6937bff8d8e3ccfe22518e5b/6937bff8d8e3ccfe22518f1e_team-01.webp
  - Source: https://www.avoice.co/templates/about-1
- **Scion - Webflow E-Commerce Website Template**
  - Image: https://cdn.prod.website-files.com/6937bff6d8e3ccfe22518d4a/6937bff8d8e3ccfe22518e39_landscape-06.webp
  - Source: https://avoice.co/templates/about-3
- **Scion - Webflow E-Commerce Website Template**
  - Image: https://cdn.prod.website-files.com/6937bff8d8e3ccfe22518e5b/6937bff8d8e3ccfe22518f5a_team-02.webp
  - Source: https://www.avoice.co/templates/about-1
- **Scion - Webflow E-Commerce Website Template**
  - Image: https://cdn.prod.website-files.com/6937bff8d8e3ccfe22518e5b/6937bff8d8e3ccfe22518f42_team-05.webp
  - Source: https://www.avoice.co/templates/about-1
- **Scion - Webflow E-Commerce Website Template**
  - Image: https://cdn.prod.website-files.com/6937bff8d8e3ccfe22518e5b/6937bff8d8e3ccfe22518f5b_team-06.webp
  - Source: https://www.avoice.co/templates/about-1
- **Scion - Webflow E-Commerce Website Template**
  - Image: https://cdn.prod.website-files.com/6937bff8d8e3ccfe22518e5b/6937bff8d8e3ccfe22518f5c_team-04.webp
  - Source: https://www.avoice.co/templates/about-1

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Aspekta",
      "role": "heading"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#6C588D",
    "secondary": "#0082F3",
    "accent": "#6C588D",
    "background": "#1E1E1E",
    "textPrimary": "#FFFFFF",
    "link": "#3898EC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Aspekta"
    },
    "fontStacks": {
      "heading": [
        "Aspekta",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Aspekta",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Aspekta",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#6C588D",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#171717",
      "textColor": "#FFFFFF",
      "borderRadius": "200px",
      "borderRadiusCorners": {
        "topLeft": "200px",
        "topRight": "200px",
        "bottomRight": "200px",
        "bottomLeft": "200px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6937bff6d8e3ccfe22518d4a/69396b7712b82bb8544ab67a_AVoice%20logo.avif",
    "favicon": "https://cdn.prod.website-files.com/6937bff6d8e3ccfe22518d4a/69c9e50994db0e9297d43da0_Avoice%20Logo%202%20(2).png",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 5,
    "reasoning": "Selected #5 because it is visible, located in the header, links to the homepage, and matches the brand name 'Avoice'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Book a demoBook a demo",
      "reasoning": "Button #2 uses the vibrant brand color #6C588D, making it stand out as the primary call-to-action. The text 'Book a demo' is action-oriented, aligning with the site's focus on scheduling demos."
    },
    "secondary": {
      "index": 0,
      "text": "Schedule a demoSchedule a demo",
      "reasoning": "Button #0 is from a different color group (#171717) and offers a similar action ('Schedule a demo'), making it a suitable secondary option."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "architects and design professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 5,
        "selectedLogoReasoning": "Selected #5 because it is visible, located in the header, links to the homepage, and matches the brand name 'Avoice'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```