# Axal Brand Identity A complete profile of **Axal**'s visual system — colors, typography, components, and personality — extracted from https://www.axal.ai/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/axal - Machine-readable JSON: https://characterquilt.com/branding/axal.json - Per-page llms.txt: https://characterquilt.com/branding/axal/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #111827 | | Accent | #2563EB | | Body Font | Segoe UI | | Heading Font | Segoe UI | ## Color Palette - primary: #111827 - secondary: #9CA3AF - accent: #2563EB - background: #FFFFFF - textPrimary: #000000 - link: #2563EB ## Typography - primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI - heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI ## Visual Assets - Logo: https://www.axal.ai/_next/image?url=%2Flogos%2Fimage%252011.png&w=96&q=75&dpl=dpl_HCH7vr3J3d4SuUmhZ3f8e3fTWeuf ## UI Components - input: background=#FFFFFF, textColor=#111827, borderColor=#D1D5DB, borderRadius=8px, shadow=none - buttonPrimary: background=#2563EB, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px - buttonSecondary: background=#FFFFFF, textColor=#374151, borderColor=#E5E7EB, borderRadius=8px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: business professionals ## Axal Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Axal** - Image: https://www.axal.ai/logos/Aerospace.webp?dpl=dpl_HCH7vr3J3d4SuUmhZ3f8e3fTWeuf - Source: https://www.axal.ai/ - **Axal** - Image: https://www.axal.ai/logos/clothing.jpg?dpl=dpl_HCH7vr3J3d4SuUmhZ3f8e3fTWeuf - Source: https://www.axal.ai/ - **Axal Partners with MoonPay to Launch Virtual Bank Accounts with Onchain Yield Through Axal Yield** - Image: https://mma.prnewswire.com/media/2744309/Axal_Partners_with_MoonPay_1.jpg?p=facebook - Source: https://www.prnewswire.com/news-releases/axal-partners-with-moonpay-to-launch-virtual-bank-accounts-with-onchain-yield-through-axal-yield-302521910.html - **"REPORT AXAL" (Counter Strike 2)** - Image: https://i.ytimg.com/vi/Cgsaywvk4Xs/hq720.jpg?sqp=-oaymwE7CK4FEIIDSFryq4qpAy0IARUAAAAAGAElAADIQj0AgKJD8AEB-AH-CYAC0AWKAgwIABABGGUgVyhIMA8=&rs=AOn4CLCKFiG6L9uPd1F5B2mSN_c6UiSQ9A - Source: https://www.youtube.com/watch?v=Cgsaywvk4Xs - **Axal Yield - Streamlined Yield on Digital Assets** - Image: https://axal.com/_next/image?url=%2Flanding%2Fhero_new.webp&w=750&q=75 - Source: https://axal.com/ - **Axal Partners with MoonPay to Launch Virtual Bank Accounts with Onchain Yield Through Axal Yield** - Image: https://mma.prnewswire.com/media/2744310/Axal_Partners_with_MoonPay.jpg?p=facebook - Source: https://www.prnewswire.com/news-releases/axal-partners-with-moonpay-to-launch-virtual-bank-accounts-with-onchain-yield-through-axal-yield-302521910.html ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Segoe UI", "role": "body" }, { "family": "Roboto", "role": "body" }, { "family": "Oxygen", "role": "body" }, { "family": "Ubuntu", "role": "body" }, { "family": "Helvetica Neue", "role": "body" } ], "colors": { "primary": "#111827", "secondary": "#9CA3AF", "accent": "#2563EB", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#2563EB" }, "typography": { "fontFamilies": { "primary": "Segoe UI", "heading": "Segoe UI" }, "fontStacks": { "heading": [ "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Oxygen", "Ubuntu", "Cantarell", "Fira Sans", "Droid Sans", "Helvetica Neue", "sans-serif" ], "body": [ "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Oxygen", "Ubuntu", "Cantarell", "Fira Sans", "Droid Sans", "Helvetica Neue", "sans-serif" ], "paragraph": [ "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Oxygen", "Ubuntu", "Cantarell", "Fira Sans", "Droid Sans", "Helvetica Neue", "sans-serif" ] }, "fontSizes": { "h1": "84px", "h2": "48px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#111827", "borderColor": "#D1D5DB", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonPrimary": { "background": "#2563EB", "textColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#374151", "borderColor": "#E5E7EB", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "logo": "https://www.axal.ai/_next/image?url=%2Flogos%2Fimage%252011.png&w=96&q=75&dpl=dpl_HCH7vr3J3d4SuUmhZ3f8e3fTWeuf", "favicon": null, "ogImage": null, "logoHref": "/", "logoAlt": "Axal" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Axal'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Book a Demo", "reasoning": "Button #0 'Book a Demo' uses the vibrant brand color #2563EB, making it the most prominent CTA." }, "secondary": { "index": 5, "text": "Explore Outsourcing", "reasoning": "Button #5 'Explore Outsourcing' has a different background color (#FFFFFF) and serves as a secondary action with a more informational tone." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Axal'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```