{
  "name": "Axis",
  "slug": "axis",
  "domain": "http://axis.xyz",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Helvetica Now Text",
        "role": "body"
      },
      {
        "family": "Helvetica Now Display",
        "role": "heading"
      }
    ],
    "colors": {
      "primary": "#FFC9D9",
      "secondary": "#F23C73",
      "accent": "#F23C73",
      "background": "#FFFFFF",
      "textPrimary": "#656A70",
      "link": "#FFABC5"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Helvetica Now Text",
        "heading": "Helvetica Now Display"
      },
      "fontStacks": {
        "heading": [
          "Helvetica Now Display",
          "sans-serif"
        ],
        "body": [
          "Helvetica Now Text",
          "sans-serif"
        ],
        "paragraph": [
          "Helvetica Now Text",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "48px",
        "h2": "40px",
        "body": "16px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "4px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#F23C73",
        "textColor": "#FFFFFF",
        "borderRadius": "4px",
        "borderRadiusCorners": {
          "topLeft": "4px",
          "topRight": "4px",
          "bottomRight": "4px",
          "bottomLeft": "4px"
        },
        "shadow": "rgba(242, 60, 115, 0.25) 0px 12px 16px -2px"
      },
      "buttonSecondary": {
        "background": "#FFFFFF",
        "textColor": "#333333",
        "borderColor": "#CCCCCC",
        "borderRadius": "4px",
        "borderRadiusCorners": {
          "topLeft": "4px",
          "topRight": "4px",
          "bottomRight": "4px",
          "bottomLeft": "4px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/60fcc056465edf8e97191ad9/67447965a6a254942af2eeda_Logo.svg",
      "favicon": "https://cdn.prod.website-files.com/60fcc056465edf8e97191ad9/60fcc056465edf1f67191b1b_Axis%20Favicon%202.png",
      "ogImage": "https://i.imgur.com/C0NVxpM.png",
      "logoHref": "#",
      "logoAlt": "Axis logo"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Axis' in the alt text.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 1,
        "text": "Schedule a Demo",
        "reasoning": "Button #1 has a vibrant background color (#F23C73) and action-oriented text ('Schedule a Demo'), making it the primary CTA."
      },
      "secondary": {
        "index": 2,
        "text": "Login",
        "reasoning": "Button #2 has a different background color (#FFFFFF) and serves a secondary function ('Login'), making it suitable as the secondary CTA."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "modern",
      "energy": "medium",
      "targetAudience": "corporate teams and professionals"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Axis' in the alt text.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/axis/1cca7ed5bd.webp",
      "alt": "Axis",
      "source_url": "https://www.axis.xyz/",
      "image_url": "https://i.imgur.com/C0NVxpM.png",
      "width": 1200,
      "height": 630,
      "bytes": 215980,
      "query": "site:axis.xyz",
      "query_suffix": "site:axis.xyz"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/axis/8ad206ea10.webp",
      "alt": "Axis",
      "source_url": "https://www.axis.xyz/",
      "image_url": "https://cdn.prod.website-files.com/60fcc056465edf8e97191ad9/6799055ac7ff58e0db1e373e_WMap-new.png",
      "width": 3840,
      "height": 1812,
      "bytes": 484338,
      "query": "site:axis.xyz",
      "query_suffix": "site:axis.xyz"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/axis/b5e490c621.webp",
      "alt": "Axis",
      "source_url": "https://www.axis.xyz/",
      "image_url": "https://cdn.prod.website-files.com/60fcc056465edf8e97191ad9/6791513b6290d28e2ad12911_rive1-mob.png",
      "width": 906,
      "height": 1872,
      "bytes": 45802,
      "query": "site:axis.xyz",
      "query_suffix": "site:axis.xyz"
    }
  ],
  "font_resources": [
    {
      "family": "Helvetica Now Text",
      "google_fonts_url": "https://fonts.google.com/specimen/Helvetica+Now+Text"
    },
    {
      "family": "Helvetica Now Display",
      "google_fonts_url": "https://fonts.google.com/specimen/Helvetica+Now+Display"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Helvetica+Now+Text&family=Helvetica+Now+Display&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/axis",
  "agent_instructions": "You are designing or implementing in Axis's brand identity.\n\n# Brand profile\n- Company: Axis\n- Source: http://axis.xyz\n- Color scheme: light\n\n# Colors\n- primary: #FFC9D9\n- secondary: #F23C73\n- accent: #F23C73\n- background: #FFFFFF\n- textPrimary: #656A70\n- link: #FFABC5\n\n# Typography\n- primary: Helvetica Now Text — https://fonts.google.com/specimen/Helvetica+Now+Text\n- heading: Helvetica Now Display — https://fonts.google.com/specimen/Helvetica+Now+Display\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Helvetica+Now+Text&family=Helvetica+Now+Display&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#F23C73, textColor=#FFFFFF, borderRadius=4px, shadow=rgba(242, 60, 115, 0.25) 0px 12px 16px -2px\n- buttonSecondary: background=#FFFFFF, textColor=#333333, borderColor=#CCCCCC, borderRadius=4px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: corporate teams and professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/axis.json",
  "page_markdown": "# Axis Brand Identity\n\nA complete profile of **Axis**'s visual system — colors, typography, components, and personality — extracted from http://axis.xyz. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/axis\n- Machine-readable JSON: https://characterquilt.com/branding/axis.json\n- Per-page llms.txt: https://characterquilt.com/branding/axis/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #FFC9D9 |\n| Accent | #F23C73 |\n| Body Font | Helvetica Now Text |\n| Heading Font | Helvetica Now Display |\n\n## Color Palette\n\n- primary: #FFC9D9\n- secondary: #F23C73\n- accent: #F23C73\n- background: #FFFFFF\n- textPrimary: #656A70\n- link: #FFABC5\n\n## Typography\n\n- primary: Helvetica Now Text — https://fonts.google.com/specimen/Helvetica+Now+Text\n- heading: Helvetica Now Display — https://fonts.google.com/specimen/Helvetica+Now+Display\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/60fcc056465edf8e97191ad9/67447965a6a254942af2eeda_Logo.svg\n- Favicon: https://cdn.prod.website-files.com/60fcc056465edf8e97191ad9/60fcc056465edf1f67191b1b_Axis%20Favicon%202.png\n- Social card (og:image): https://i.imgur.com/C0NVxpM.png\n\n## UI Components\n\n- buttonPrimary: background=#F23C73, textColor=#FFFFFF, borderRadius=4px, shadow=rgba(242, 60, 115, 0.25) 0px 12px 16px -2px\n- buttonSecondary: background=#FFFFFF, textColor=#333333, borderColor=#CCCCCC, borderRadius=4px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: corporate teams and professionals\n\n## Axis Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Axis**\n  - Image: https://i.imgur.com/C0NVxpM.png\n  - Source: https://www.axis.xyz/\n- **Axis**\n  - Image: https://cdn.prod.website-files.com/60fcc056465edf8e97191ad9/6799055ac7ff58e0db1e373e_WMap-new.png\n  - Source: https://www.axis.xyz/\n- **Axis**\n  - Image: https://cdn.prod.website-files.com/60fcc056465edf8e97191ad9/6791513b6290d28e2ad12911_rive1-mob.png\n  - Source: https://www.axis.xyz/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Helvetica Now Text\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Helvetica Now Display\",\n      \"role\": \"heading\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#FFC9D9\",\n    \"secondary\": \"#F23C73\",\n    \"accent\": \"#F23C73\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#656A70\",\n    \"link\": \"#FFABC5\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Helvetica Now Text\",\n      \"heading\": \"Helvetica Now Display\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Helvetica Now Display\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Helvetica Now Text\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Helvetica Now Text\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"48px\",\n      \"h2\": \"40px\",\n      \"body\": \"16px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"4px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#F23C73\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"4px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"4px\",\n        \"topRight\": \"4px\",\n        \"bottomRight\": \"4px\",\n        \"bottomLeft\": \"4px\"\n      },\n      \"shadow\": \"rgba(242, 60, 115, 0.25) 0px 12px 16px -2px\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#333333\",\n      \"borderColor\": \"#CCCCCC\",\n      \"borderRadius\": \"4px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"4px\",\n        \"topRight\": \"4px\",\n        \"bottomRight\": \"4px\",\n        \"bottomLeft\": \"4px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/60fcc056465edf8e97191ad9/67447965a6a254942af2eeda_Logo.svg\",\n    \"favicon\": \"https://cdn.prod.website-files.com/60fcc056465edf8e97191ad9/60fcc056465edf1f67191b1b_Axis%20Favicon%202.png\",\n    \"ogImage\": \"https://i.imgur.com/C0NVxpM.png\",\n    \"logoHref\": \"#\",\n    \"logoAlt\": \"Axis logo\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, and matches the brand name 'Axis' in the alt text.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 1,\n      \"text\": \"Schedule a Demo\",\n      \"reasoning\": \"Button #1 has a vibrant background color (#F23C73) and action-oriented text ('Schedule a Demo'), making it the primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 2,\n      \"text\": \"Login\",\n      \"reasoning\": \"Button #2 has a different background color (#FFFFFF) and serves a secondary function ('Login'), making it suitable as the secondary CTA.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"corporate teams and professionals\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, and matches the brand name 'Axis' in the alt text.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}