# Axolo Brand Identity A complete profile of **Axolo**'s visual system — colors, typography, components, and personality — extracted from https://axolo.co. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/axolo - Machine-readable JSON: https://characterquilt.com/branding/axolo.json - Per-page llms.txt: https://characterquilt.com/branding/axolo/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #4B5563 | | Accent | #0049FF | | Body Font | Helvetica Neue | | Heading Font | Poppins | ## Color Palette - primary: #4B5563 - secondary: #111827 - accent: #0049FF - background: #FFFFFF - textPrimary: #0049FF - link: #0049FF ## Typography - primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue - heading: Poppins — https://fonts.google.com/specimen/Poppins ## Visual Assets - Logo: https://axolo.co/_next/image?url=%2Fimages%2Flogo_axolo.png&w=750&q=75 - Favicon: https://axolo.co/apple-touch-icon.png - Social card (og:image): https://axolo.s3.eu-west-3.amazonaws.com/media/external/axolo-banner-url.png ## UI Components - buttonPrimary: background=#0049FF, textColor=#FFFFFF, borderRadius=6px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#0049FF, borderRadius=6px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: developers and tech teams ## Axolo Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **4 Gitlab integrations every developer should know in 2023 | Axolo Blog** - Image: https://axolo.co/blog/static/images/general/top-gitlab-integrations.jpg - Source: https://axolo.co/blog/p/top-gitlab-integrations - **4 CTO Blog you can learn from | Axolo Blog** - Image: https://axolo.co/blog/static/images/general/ctoblog.png - Source: https://axolo.co/blog/p/4-cto-blog-you-can-learn-from - **From Backlog to Deployment: Simplifying the Developer Workflow | Axolo Blog** - Image: https://axolo.co/blog/static/images/backlog/dev.jpg - Source: https://axolo.co/blog/p/from-backlog-to-deployment-simplifying-developer-workflow - **Managing Stacked PRs - Using Stacked Pull Requests in GitHub | Axolo Blog** - Image: https://axolo.co/blog/_next/image?url=%2Fblog%2Fstatic%2Fimages%2Fstacked-pr%2Fmanaging-stacked-pr.png&w=2048&q=75 - Source: https://axolo.co/blog/p/managing-stacked-pr - **Operational vs Management productivity | Axolo Blog** - Image: https://axolo.co/blog/static/images/operational/operational.jpg - Source: https://axolo.co/blog/p/operational-vs-management-productivity - **From Backlog to Deployment: Simplifying the Developer Workflow | Axolo Blog** - Image: https://axolo.co/blog/_next/image?url=%2Fblog%2Fstatic%2Fimages%2Fbacklog%2Fdev.jpg&w=3840&q=75 - Source: https://axolo.co/blog/p/from-backlog-to-deployment-simplifying-developer-workflow ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Helvetica Neue", "role": "body" }, { "family": "Arial", "role": "body" }, { "family": "Poppins", "role": "heading" }, { "family": "Roboto", "role": "body" }, { "family": "Noto Sans", "role": "body" } ], "colors": { "primary": "#4B5563", "secondary": "#111827", "accent": "#0049FF", "background": "#FFFFFF", "textPrimary": "#0049FF", "link": "#0049FF" }, "typography": { "fontFamilies": { "primary": "Helvetica Neue", "heading": "Poppins" }, "fontStacks": { "heading": [ "Poppins", "system-ui", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica Neue", "Arial", "Noto Sans", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "body": [ "Poppins", "ui-sans-serif", "system-ui", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica Neue", "Arial", "Noto Sans", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "Poppins", "ui-sans-serif", "system-ui", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica Neue", "Arial", "Noto Sans", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ] }, "fontSizes": { "h1": "16px", "h2": "60px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#0049FF", "textColor": "#FFFFFF", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#0049FF", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" } }, "images": { "logo": "https://axolo.co/_next/image?url=%2Fimages%2Flogo_axolo.png&w=750&q=75", "favicon": "https://axolo.co/apple-touch-icon.png", "ogImage": "https://axolo.s3.eu-west-3.amazonaws.com/media/external/axolo-banner-url.png", "logoHref": "#", "logoAlt": "Logo Axolo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Axolo' from the page title and URL.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 2, "text": "Sign up", "reasoning": "The 'Sign up' button is likely the primary CTA due to its action-oriented text and vibrant brand color, which is consistent with common primary CTA characteristics." }, "secondary": { "index": 4, "text": "See all features", "reasoning": "The 'See all features' button is a suitable secondary CTA as it has a different background color (white) and serves a supportive role." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "developers and tech teams" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Axolo' from the page title and URL.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```