# Axonius Brand Identity A complete profile of **Axonius**'s visual system — colors, typography, components, and personality — extracted from https://axonius.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/axonius - Machine-readable JSON: https://characterquilt.com/branding/axonius.json - Per-page llms.txt: https://characterquilt.com/branding/axonius/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #FF6112 | | Accent | #4B62F3 | | Body Font | customFont2 | | Heading Font | customFont2 | ## Color Palette - primary: #FF6112 - secondary: #BDCCD4 - accent: #4B62F3 - background: #FFFFFF - textPrimary: #000000 - link: #4B62F3 ## Typography - primary: customFont2 — https://fonts.google.com/specimen/customFont2 - heading: customFont2 — https://fonts.google.com/specimen/customFont2 ## Visual Assets - Logo: 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- Favicon: https://www.axonius.com/favicon.ico?favicon.9bb2a3d5.ico - Social card (og:image): https://images.contentstack.io/v3/assets/blt309b1de7d109902d/blta0eeb4d1a1f8d6fa/67b14d3bd5c33d2258f0d09d/social-product-centered.jpg ## Brand Personality Tone: professional · Energy: medium · Audience: IT professionals and businesses looking for asset management solutions. ## Axonius Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Axonius Logo** - Image: https://www.axonius.com/_next/image?url=https%3A%2F%2Fimages.contentstack.io%2Fv3%2Fassets%2Fblt309b1de7d109902d%2Fblt31761aba2c0f4592%2F682de0d124eaf7625e81a2ad%2FAxoniusHeadshotsDay31280.jpg&w=3840&q=95 - Source: https://www.axonius.com/company/leadership - **Unlocking Actionability with the Axonius Asset Cloud | Axonius** - Image: https://images.contentstack.io/v3/assets/blt309b1de7d109902d/bltce2a5885a3701cc7/67dc2608632b93301ed492cb/blog-marketecture-1200x675.jpg - Source: https://www.axonius.com/blog/unlocking-actionability-with-the-axonius-asset-cloud - **Agenda & Speakers - Adapt - Chicago** - Image: https://d3m889aznlr23d.cloudfront.net/img/events/id/459/459156923/assets/304a4bcb4d9a50a4bebfcd78d0eac963.Rob-Cass.jpg - Source: https://events.axonius.com/AIAChicagoAgenda - **Axonius | The Axonius Asset Intelligence Pipeline | Axonius** - Image: https://images.contentstack.io/v3/assets/blt309b1de7d109902d/blt60ead772b93e33ff/689bb1b940151972de5eb27b/pipeline-blog-assess_1.jpg - Source: https://www.axonius.com/blog/behind-actionability-the-axonius-asset-intelligence-pipeline - **What Is IVIP? The New Gartner Category Reshaping IAM | Axonius** - Image: https://images.contentstack.io/v3/assets/blt309b1de7d109902d/bltb151af2c1ebb20f4/698e14fe5113de0008a55a48/IVIP_Identity_Visibility.jpeg - Source: https://www.axonius.com/blog/why-ivip-is-reshaping-iam - **Introducing Axonius Identities: Tame the Identity Attack Surface in One Place | Axonius** - Image: https://images.contentstack.io/v3/assets/blt309b1de7d109902d/blta8d9a998a7fdd198/67e19e6d42bb0354ef62479a/blog-intro-identities-hero-main.jpg - Source: https://www.axonius.com/blog/introducing-axonius-identities ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "customFont2", "count": 80 }, { "family": "customFont2 Fallback", "count": 80 }, { "family": "sans-serif", "count": 80 }, { "family": "arial", "count": 80 } ], "colors": { "primary": "#FF6112", "secondary": "#BDCCD4", "accent": "#4B62F3", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#4B62F3" }, "typography": { "fontFamilies": { "primary": "customFont2", "heading": "customFont2" }, "fontStacks": { "body": [ "customFont2", "customFont2 Fallback", "sans-serif", "arial" ], "heading": [ "customFont2", "customFont2 Fallback", "sans-serif", "arial" ], "paragraph": [ "customFont2", "customFont2 Fallback", "sans-serif", "arial" ] }, "fontSizes": { "h1": "54px", "h2": "42px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": {}, "images": { "logo": 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"favicon": "https://www.axonius.com/favicon.ico?favicon.9bb2a3d5.ico", "ogImage": "https://images.contentstack.io/v3/assets/blt309b1de7d109902d/blta0eeb4d1a1f8d6fa/67b14d3bd5c33d2258f0d09d/social-product-centered.jpg", "logoHref": "/", "logoAlt": "Axonius Logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Axonius'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": -1, "text": "N/A", "reasoning": "The only detected button has a white background, which is not vibrant or indicative of a primary CTA. No other buttons are available for comparison." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "There is only one button detected, so no secondary button can be identified." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "IT professionals and businesses looking for asset management solutions." }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.95, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Axonius'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```