{
  "name": "Ballerine",
  "slug": "ballerine",
  "domain": "http://www.ballerine.com",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Inter",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#0000EE",
      "secondary": "#F3681D",
      "accent": "#3898EC",
      "background": "#FFFFFF",
      "textPrimary": "#0A0400",
      "link": "#3898EC"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Inter",
        "heading": "Inter"
      },
      "fontStacks": {
        "heading": [
          "Inter",
          "sans-serif"
        ],
        "body": [
          "Inter",
          "sans-serif"
        ],
        "paragraph": [
          "Inter",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "64px",
        "h2": "64px",
        "body": "14px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "16px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#FFFFFF",
        "textColor": "#0000EE",
        "borderColor": "#000000",
        "borderRadius": "12px",
        "borderRadiusCorners": {
          "topLeft": "12px",
          "topRight": "12px",
          "bottomRight": "12px",
          "bottomLeft": "12px"
        },
        "shadow": "rgba(55, 23, 97, 0.28) 0px -1px 1px 1px inset, rgba(255, 255, 255, 0.28) 0px 2px 4px 0px inset"
      },
      "buttonSecondary": {
        "background": "#FDFAF9",
        "textColor": "#424242",
        "borderRadius": "0px",
        "borderRadiusCorners": {
          "topLeft": "0px",
          "topRight": "0px",
          "bottomRight": "0px",
          "bottomLeft": "0px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/68b5d7ce342c5a0fe67bae1a/68b5e7e82ddf19006ff56153_Vector.svg",
      "favicon": "https://cdn.prod.website-files.com/68b5d7ce342c5a0fe67bae1a/68c0678ff7f88d22ece93f5d_favicon-32x32%20(1).png",
      "ogImage": "https://cdn.prod.website-files.com/68b5d7ce342c5a0fe67bae1a/68c0728f9818dcc8c12a7847_Merchant%20risk%20management%20platform%20driven%20by%20AI-agents%2C%20controlled%20by%20you.png"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
      "confidence": 0.95,
      "rejected": true,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 3,
        "text": "Try it for free",
        "reasoning": "Button #3 with text 'Try it for free' is the primary CTA due to its action-oriented text and distinct color group (#FFFFFF) compared to other buttons."
      },
      "secondary": {
        "index": 0,
        "text": "Schedule Demo",
        "reasoning": "Button #0 'Schedule Demo' is selected as secondary because it has a different color group (#FDFAF9) and complements the primary CTA."
      },
      "confidence": 0.9
    },
    "personality": {
      "tone": "modern",
      "energy": "medium",
      "targetAudience": "businesses seeking AI solutions for risk management"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.9,
      "colors": 0.9,
      "overall": 0.9
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/ballerine/9fb7982ce1.webp",
      "alt": "Company Analysis",
      "source_url": "https://ballerine.com/company-analysis",
      "image_url": "https://cdn.prod.website-files.com/68b5d7ce342c5a0fe67bae1a/68bc501fba682fdd781ec6bd_Frame%202085668393.webp",
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      "query": "site:ballerine.com",
      "query_suffix": "site:ballerine.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/ballerine/448dc8539b.webp",
      "alt": "Risk & compliance insights blog",
      "source_url": "https://ballerine.com/blog",
      "image_url": "https://cdn.prod.website-files.com/68b5d7d0342c5a0fe67bae9d/69dcb596dfd0c69829e61b71_blog%20image%20(3).png",
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      "query_suffix": "site:ballerine.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/ballerine/85a532ed3a.webp",
      "alt": "Merchant monitoring & risk intelligence",
      "source_url": "https://ballerine.com/solutions/merchant-monitoring",
      "image_url": "https://cdn.prod.website-files.com/68b5d7ce342c5a0fe67bae1a/6908eeff6fe709f37413b767_merchant-monitor-hero-image.webp",
      "width": 3741,
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      "query": "site:ballerine.com",
      "query_suffix": "site:ballerine.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/ballerine/51eee1e901.webp",
      "alt": "Risk & compliance insights blog",
      "source_url": "https://ballerine.com/blog",
      "image_url": "https://cdn.prod.website-files.com/68b5d7d0342c5a0fe67bae9d/69dcd40efb9d7c0100f4ae57_policy%20fit1.png",
      "width": 876,
      "height": 468,
      "bytes": 311627,
      "query": "site:ballerine.com blog",
      "query_suffix": "site:ballerine.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/ballerine/44d88a1fe7.webp",
      "alt": "About Ballerine",
      "source_url": "https://ballerine.com/company/about",
      "image_url": "https://cdn.prod.website-files.com/68b5d7ce342c5a0fe67bae1a/69af06cd28eb062ecd36fcf1_about-hero-image-4x.webp",
      "width": 3826,
      "height": 2094,
      "bytes": 1274842,
      "query": "site:ballerine.com",
      "query_suffix": "site:ballerine.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/ballerine/80400c4f3a.webp",
      "alt": "Risk & compliance insights blog",
      "source_url": "https://ballerine.com/blog",
      "image_url": "https://cdn.prod.website-files.com/68b5d7d0342c5a0fe67bae9d/694d385616db9a577189a0f8_Frame%202147238272.png",
      "width": 584,
      "height": 312,
      "bytes": 77015,
      "query": "site:ballerine.com blog",
      "query_suffix": "site:ballerine.com blog"
    }
  ],
  "font_resources": [
    {
      "family": "Inter",
      "google_fonts_url": "https://fonts.google.com/specimen/Inter"
    },
    {
      "family": "Inter",
      "google_fonts_url": "https://fonts.google.com/specimen/Inter"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=Inter&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/ballerine",
  "agent_instructions": "You are designing or implementing in Ballerine's brand identity.\n\n# Brand profile\n- Company: Ballerine\n- Source: http://www.ballerine.com\n- Color scheme: light\n\n# Colors\n- primary: #0000EE\n- secondary: #F3681D\n- accent: #3898EC\n- background: #FFFFFF\n- textPrimary: #0A0400\n- link: #3898EC\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Inter&family=Inter&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#FFFFFF, textColor=#0000EE, borderColor=#000000, borderRadius=12px, shadow=rgba(55, 23, 97, 0.28) 0px -1px 1px 1px inset, rgba(255, 255, 255, 0.28) 0px 2px 4px 0px inset\n- buttonSecondary: background=#FDFAF9, textColor=#424242, borderRadius=0px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: businesses seeking AI solutions for risk management\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/ballerine.json",
  "page_markdown": "# Ballerine Brand Identity\n\nA complete profile of **Ballerine**'s visual system — colors, typography, components, and personality — extracted from http://www.ballerine.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/ballerine\n- Machine-readable JSON: https://characterquilt.com/branding/ballerine.json\n- Per-page llms.txt: https://characterquilt.com/branding/ballerine/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #0000EE |\n| Accent | #3898EC |\n| Body Font | Inter |\n| Heading Font | Inter |\n\n## Color Palette\n\n- primary: #0000EE\n- secondary: #F3681D\n- accent: #3898EC\n- background: #FFFFFF\n- textPrimary: #0A0400\n- link: #3898EC\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/68b5d7ce342c5a0fe67bae1a/68b5e7e82ddf19006ff56153_Vector.svg\n- Favicon: https://cdn.prod.website-files.com/68b5d7ce342c5a0fe67bae1a/68c0678ff7f88d22ece93f5d_favicon-32x32%20(1).png\n- Social card (og:image): https://cdn.prod.website-files.com/68b5d7ce342c5a0fe67bae1a/68c0728f9818dcc8c12a7847_Merchant%20risk%20management%20platform%20driven%20by%20AI-agents%2C%20controlled%20by%20you.png\n\n## UI Components\n\n- buttonPrimary: background=#FFFFFF, textColor=#0000EE, borderColor=#000000, borderRadius=12px, shadow=rgba(55, 23, 97, 0.28) 0px -1px 1px 1px inset, rgba(255, 255, 255, 0.28) 0px 2px 4px 0px inset\n- buttonSecondary: background=#FDFAF9, textColor=#424242, borderRadius=0px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: businesses seeking AI solutions for risk management\n\n## Ballerine Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Company Analysis**\n  - Image: https://cdn.prod.website-files.com/68b5d7ce342c5a0fe67bae1a/68bc501fba682fdd781ec6bd_Frame%202085668393.webp\n  - Source: https://ballerine.com/company-analysis\n- **Risk & compliance insights blog**\n  - Image: https://cdn.prod.website-files.com/68b5d7d0342c5a0fe67bae9d/69dcb596dfd0c69829e61b71_blog%20image%20(3).png\n  - Source: https://ballerine.com/blog\n- **Merchant monitoring & risk intelligence**\n  - Image: https://cdn.prod.website-files.com/68b5d7ce342c5a0fe67bae1a/6908eeff6fe709f37413b767_merchant-monitor-hero-image.webp\n  - Source: https://ballerine.com/solutions/merchant-monitoring\n- **Risk & compliance insights blog**\n  - Image: https://cdn.prod.website-files.com/68b5d7d0342c5a0fe67bae9d/69dcd40efb9d7c0100f4ae57_policy%20fit1.png\n  - Source: https://ballerine.com/blog\n- **About Ballerine**\n  - Image: https://cdn.prod.website-files.com/68b5d7ce342c5a0fe67bae1a/69af06cd28eb062ecd36fcf1_about-hero-image-4x.webp\n  - Source: https://ballerine.com/company/about\n- **Risk & compliance insights blog**\n  - Image: https://cdn.prod.website-files.com/68b5d7d0342c5a0fe67bae9d/694d385616db9a577189a0f8_Frame%202147238272.png\n  - Source: https://ballerine.com/blog\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Inter\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#0000EE\",\n    \"secondary\": \"#F3681D\",\n    \"accent\": \"#3898EC\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#0A0400\",\n    \"link\": \"#3898EC\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Inter\",\n      \"heading\": \"Inter\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Inter\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Inter\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Inter\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"64px\",\n      \"h2\": \"64px\",\n      \"body\": \"14px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"16px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#0000EE\",\n      \"borderColor\": \"#000000\",\n      \"borderRadius\": \"12px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"12px\",\n        \"topRight\": \"12px\",\n        \"bottomRight\": \"12px\",\n        \"bottomLeft\": \"12px\"\n      },\n      \"shadow\": \"rgba(55, 23, 97, 0.28) 0px -1px 1px 1px inset, rgba(255, 255, 255, 0.28) 0px 2px 4px 0px inset\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FDFAF9\",\n      \"textColor\": \"#424242\",\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/68b5d7ce342c5a0fe67bae1a/68b5e7e82ddf19006ff56153_Vector.svg\",\n    \"favicon\": \"https://cdn.prod.website-files.com/68b5d7ce342c5a0fe67bae1a/68c0678ff7f88d22ece93f5d_favicon-32x32%20(1).png\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/68b5d7ce342c5a0fe67bae1a/68c0728f9818dcc8c12a7847_Merchant%20risk%20management%20platform%20driven%20by%20AI-agents%2C%20controlled%20by%20you.png\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.\",\n    \"confidence\": 0.95,\n    \"rejected\": true,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 3,\n      \"text\": \"Try it for free\",\n      \"reasoning\": \"Button #3 with text 'Try it for free' is the primary CTA due to its action-oriented text and distinct color group (#FFFFFF) compared to other buttons.\"\n    },\n    \"secondary\": {\n      \"index\": 0,\n      \"text\": \"Schedule Demo\",\n      \"reasoning\": \"Button #0 'Schedule Demo' is selected as secondary because it has a different color group (#FDFAF9) and complements the primary CTA.\"\n    },\n    \"confidence\": 0.9\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"businesses seeking AI solutions for risk management\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.9,\n    \"colors\": 0.9,\n    \"overall\": 0.9\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}