# Ballerine Brand Identity

A complete profile of **Ballerine**'s visual system — colors, typography, components, and personality — extracted from http://www.ballerine.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/ballerine
- Machine-readable JSON: https://characterquilt.com/branding/ballerine.json
- Per-page llms.txt: https://characterquilt.com/branding/ballerine/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #3898EC |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #0000EE
- secondary: #F3681D
- accent: #3898EC
- background: #FFFFFF
- textPrimary: #0A0400
- link: #3898EC

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://cdn.prod.website-files.com/68b5d7ce342c5a0fe67bae1a/68b5e7e82ddf19006ff56153_Vector.svg
- Favicon: https://cdn.prod.website-files.com/68b5d7ce342c5a0fe67bae1a/68c0678ff7f88d22ece93f5d_favicon-32x32%20(1).png
- Social card (og:image): https://cdn.prod.website-files.com/68b5d7ce342c5a0fe67bae1a/68c0728f9818dcc8c12a7847_Merchant%20risk%20management%20platform%20driven%20by%20AI-agents%2C%20controlled%20by%20you.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#0000EE, borderColor=#000000, borderRadius=12px, shadow=rgba(55, 23, 97, 0.28) 0px -1px 1px 1px inset, rgba(255, 255, 255, 0.28) 0px 2px 4px 0px inset
- buttonSecondary: background=#FDFAF9, textColor=#424242, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: businesses seeking AI solutions for risk management

## Ballerine Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Company Analysis**
  - Image: https://cdn.prod.website-files.com/68b5d7ce342c5a0fe67bae1a/68bc501fba682fdd781ec6bd_Frame%202085668393.webp
  - Source: https://ballerine.com/company-analysis
- **Risk & compliance insights blog**
  - Image: https://cdn.prod.website-files.com/68b5d7d0342c5a0fe67bae9d/69dcb596dfd0c69829e61b71_blog%20image%20(3).png
  - Source: https://ballerine.com/blog
- **Merchant monitoring & risk intelligence**
  - Image: https://cdn.prod.website-files.com/68b5d7ce342c5a0fe67bae1a/6908eeff6fe709f37413b767_merchant-monitor-hero-image.webp
  - Source: https://ballerine.com/solutions/merchant-monitoring
- **Risk & compliance insights blog**
  - Image: https://cdn.prod.website-files.com/68b5d7d0342c5a0fe67bae9d/69dcd40efb9d7c0100f4ae57_policy%20fit1.png
  - Source: https://ballerine.com/blog
- **About Ballerine**
  - Image: https://cdn.prod.website-files.com/68b5d7ce342c5a0fe67bae1a/69af06cd28eb062ecd36fcf1_about-hero-image-4x.webp
  - Source: https://ballerine.com/company/about
- **Risk & compliance insights blog**
  - Image: https://cdn.prod.website-files.com/68b5d7d0342c5a0fe67bae9d/694d385616db9a577189a0f8_Frame%202147238272.png
  - Source: https://ballerine.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#F3681D",
    "accent": "#3898EC",
    "background": "#FFFFFF",
    "textPrimary": "#0A0400",
    "link": "#3898EC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "64px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderColor": "#000000",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(55, 23, 97, 0.28) 0px -1px 1px 1px inset, rgba(255, 255, 255, 0.28) 0px 2px 4px 0px inset"
    },
    "buttonSecondary": {
      "background": "#FDFAF9",
      "textColor": "#424242",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/68b5d7ce342c5a0fe67bae1a/68b5e7e82ddf19006ff56153_Vector.svg",
    "favicon": "https://cdn.prod.website-files.com/68b5d7ce342c5a0fe67bae1a/68c0678ff7f88d22ece93f5d_favicon-32x32%20(1).png",
    "ogImage": "https://cdn.prod.website-files.com/68b5d7ce342c5a0fe67bae1a/68c0728f9818dcc8c12a7847_Merchant%20risk%20management%20platform%20driven%20by%20AI-agents%2C%20controlled%20by%20you.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.95,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Try it for free",
      "reasoning": "Button #3 with text 'Try it for free' is the primary CTA due to its action-oriented text and distinct color group (#FFFFFF) compared to other buttons."
    },
    "secondary": {
      "index": 0,
      "text": "Schedule Demo",
      "reasoning": "Button #0 'Schedule Demo' is selected as secondary because it has a different color group (#FDFAF9) and complements the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "businesses seeking AI solutions for risk management"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```