# Banner Brand Identity

A complete profile of **Banner**'s visual system — colors, typography, components, and personality — extracted from https://withbanner.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/banner
- Machine-readable JSON: https://characterquilt.com/branding/banner.json
- Per-page llms.txt: https://characterquilt.com/branding/banner/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #F25E53 |
| Accent | #F25E53 |
| Body Font | Inter |
| Heading Font | Lexend |

## Color Palette

- primary: #F25E53
- secondary: #0C3054
- accent: #F25E53
- background: #FFFFFF
- textPrimary: #000000
- link: #161F26

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Lexend — https://fonts.google.com/specimen/Lexend

## Visual Assets

- Logo: https://withbanner.com/home/images/Frame.png
- Favicon: https://withbanner.com/home/images/favicon.png
- Social card (og:image): https://withbanner.com/home/images/Banner-opengraph.png

## UI Components

- buttonPrimary: background=#F25E53, textColor=#FFFFFF, borderRadius=12px, shadow=none
- buttonSecondary: background=#E7F0F1, textColor=#161F26, borderColor=#ECECEC, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: real estate owners and operators

## Banner Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Banner Ad: 21+ Examples That Drive Clicks & Sales in 2020**
  - Image: https://adespresso.com/wp-content/uploads/2020/06/banner-ad-examples-1024x536.jpg
  - Source: https://adespresso.com/blog/banner-ad-examples-boost-sales/
- **Banner Report – TrustArc Help Center**
  - Image: https://trustarchelp.zendesk.com/hc/article_attachments/46076220726675
  - Source: https://trustarchelp.zendesk.com/hc/en-us/articles/15656126923795-Banner-Report
- **How to Make a Banner Ad: Sizes & Templates — Viewst**
  - Image: https://framerusercontent.com/images/xKKKrWFAkpijRNwJvnY6susmo.jpg?width=1110&height=1159
  - Source: https://viewst.com/how-to-make-a-banner-ad
- **Landing Page Banners :: Behance**
  - Image: https://mir-s3-cdn-cf.behance.net/project_modules/hd/65145934917537.56e25f73ee6ce.jpg
  - Source: https://www.behance.net/gallery/34917537/Landing-Page-Banners
- **Banner Ad Vector Art, Icons, and Graphics for Free Download**
  - Image: https://static.vecteezy.com/system/resources/thumbnails/002/314/222/small/collection-web-banners-different-sizes-for-mobile-and-social-networks-poster-shopping-ads-and-marketing-material-vector.jpg
  - Source: https://www.vecteezy.com/free-vector/banner-ad
- **Digital Marketing Basics: Banner Ad Reporting | by Mamello "Mum-z" Mokoena  | Medium**
  - Image: https://miro.medium.com/v2/resize:fit:1400/1*Ktrhx6KwthIPBCANKpU9Pw.jpeg
  - Source: https://medium.com/@mumz/digital-marketing-basics-banner-ad-reporting-5eb51497e8d7

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Lexend",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#F25E53",
    "secondary": "#0C3054",
    "accent": "#F25E53",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#161F26"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Lexend"
    },
    "fontStacks": {
      "heading": [
        "Lexend",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "20px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F25E53",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#E7F0F1",
      "textColor": "#161F26",
      "borderColor": "#ECECEC",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://withbanner.com/home/images/Frame.png",
    "favicon": "https://withbanner.com/home/images/favicon.png",
    "ogImage": "https://withbanner.com/home/images/Banner-opengraph.png",
    "logoHref": "/home",
    "logoAlt": "Banner Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 8,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and has alt text matching the brand name 'Banner'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Portfolio Visibility",
      "reasoning": "Button #3 has a vibrant brand color (#F25E53) and action-oriented text ('Portfolio Visibility'), making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Get Started",
      "reasoning": "Button #2 has a different background color (#E7F0F1) and a secondary action text ('Get Started'), suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "real estate owners and operators"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and has alt text matching the brand name 'Banner'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```