# Bannerman Brand Identity A complete profile of **Bannerman**'s visual system — colors, typography, components, and personality — extracted from https://www.bannerman.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/bannerman - Machine-readable JSON: https://characterquilt.com/branding/bannerman.json - Per-page llms.txt: https://characterquilt.com/branding/bannerman/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #03A9F4 | | Accent | #3898EC | | Body Font | Lato | | Heading Font | Helvetica Neue | ## Color Palette - primary: #03A9F4 - secondary: #F44336 - accent: #3898EC - background: #FFFFFF - textPrimary: #333333 - link: #2979FF ## Typography - primary: Lato — https://fonts.google.com/specimen/Lato - heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue ## Visual Assets - Favicon: https://cdn.prod.website-files.com/5b17a3380fa2972c5274359e/5b2a5699f6f874af7c309ce0_favicon.png - Social card (og:image): https://cdn.prod.website-files.com/5b17a3380fa2972c5274359e/5b72d3d9967f1b1e726d9625_5b59ca7469519d14b12ebada_city_bg-section-la.png ## UI Components - buttonPrimary: background=#3898EC, textColor=#2979FF, borderRadius=100px, shadow=rgba(0, 0, 0, 0.2) 2px 2px 4px 0px - buttonSecondary: background=#FFFFFF, textColor=#2979FF, borderColor=#2979FF, borderRadius=100px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: businesses seeking security services ## Bannerman Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **7 Signs it's Time to Fire Your Security Guard Company: How to know your security guard company isn't cutting it** - Image: https://cdn.prod.website-files.com/5b1aa808c15b136cad2a1f51/5fafd0a63848e365c89f63ad_Map%20of%20states%20with%20zero%20guard%20training%20reqs.jpg - Source: https://www.bannerman.com/info/7-signs-its-time-to-fire-your-security-guard-company - **7 Signs it's Time to Fire Your Security Guard Company: How to know your security guard company isn't cutting it** - Image: https://cdn.prod.website-files.com/5b1aa808c15b136cad2a1f51/5fafd0743f0653796d23da53_20201113-hero%20blog%20image%20security%20guard%20banner%20man.jpg - Source: https://www.bannerman.com/info/7-signs-its-time-to-fire-your-security-guard-company - **7 Signs it's Time to Fire Your Security Guard Company: How to know your security guard company isn't cutting it** - Image: https://cdn.prod.website-files.com/5b1aa808c15b136cad2a1f51/5fafd0b25d9cc41119561496_Do%20I%20need%20to%20fire%20my%20security%20co.jpg - Source: https://www.bannerman.com/info/7-signs-its-time-to-fire-your-security-guard-company - **5 Minutes with Matt Voska - The Importance of In-office Security Guards: Bannerman COO shares his thoughts on in-office security and worker safety** - Image: https://cdn.prod.website-files.com/5b1aa808c15b136cad2a1f51/5fc7db771f1e2f3de0d13527_hero%20blog%20image%20security%20guard%205%20minutes%20banner%20man.jpg - Source: https://www.bannerman.com/info/5-minutes-with-matt-voska-the-importance-of-in-office-security-guards - **7 Signs it's Time to Fire Your Security Guard Company: How to know your security guard company isn't cutting it** - Image: https://cdn.prod.website-files.com/5b1aa808c15b136cad2a1f51/5fafd0993f0653801723da55_fired.jpg - Source: https://www.bannerman.com/info/7-signs-its-time-to-fire-your-security-guard-company - **Bannerman - Security Officer Management Software** - Image: https://cdn.prod.website-files.com/5b17a3380fa2972c5274359e/5b3a28050802d9666c7e4da2_MacBook%2002%20Clay.png - Source: https://www.bannerman.com/security-officer-management-software ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Lato", "role": "body" }, { "family": "Helvetica Neue", "role": "heading" }, { "family": "Helvetica", "role": "unknown" }, { "family": "Arial", "role": "unknown" } ], "colors": { "primary": "#03A9F4", "secondary": "#F44336", "accent": "#3898EC", "background": "#FFFFFF", "textPrimary": "#333333", "link": "#2979FF" }, "typography": { "fontFamilies": { "primary": "Lato", "heading": "Helvetica Neue" }, "fontStacks": { "heading": [ "Lato", "sans-serif" ], "body": [ "Lato", "sans-serif" ], "paragraph": [ "Lato", "sans-serif" ] }, "fontSizes": { "h1": "36px", "h2": "22px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "buttonPrimary": { "background": "#3898EC", "textColor": "#2979FF", "borderRadius": "100px", "borderRadiusCorners": { "topLeft": "100px", "topRight": "100px", "bottomRight": "100px", "bottomLeft": "100px" }, "shadow": "rgba(0, 0, 0, 0.2) 2px 2px 4px 0px" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#2979FF", "borderColor": "#2979FF", "borderRadius": "100px", "borderRadiusCorners": { "topLeft": "100px", "topRight": "100px", "bottomRight": "100px", "bottomLeft": "100px" }, "shadow": "none" } }, "images": { "favicon": "https://cdn.prod.website-files.com/5b17a3380fa2972c5274359e/5b2a5699f6f874af7c309ce0_favicon.png", "ogImage": "https://cdn.prod.website-files.com/5b17a3380fa2972c5274359e/5b72d3d9967f1b1e726d9625_5b59ca7469519d14b12ebada_city_bg-section-la.png" }, "__llm_logo_reasoning": { "selectedIndex": -1, "reasoning": "No suitable logo candidate was found in the header area that matches the brand 'Bannerman'. The heuristic suggestion was not visible or appropriately sized for a main brand logo.", "confidence": 0.3, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "GET STARTED", "reasoning": "Button #0 with text 'GET STARTED' uses a vibrant blue color (#3898EC) and is labeled with a strong call-to-action, making it the primary CTA." }, "secondary": { "index": 3, "text": "Get started", "reasoning": "Button #3 with text 'Get started' has a different background color (#FFFFFF) and serves as a secondary option with a less prominent style." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses seeking security services" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": -1, "selectedLogoReasoning": "No suitable logo candidate was found in the header area that matches the brand 'Bannerman'. The heuristic suggestion was not visible or appropriately sized for a main brand logo.", "confidence": 0.3 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```