# Baraka Brand Identity

A complete profile of **Baraka**'s visual system — colors, typography, components, and personality — extracted from https://www.getbaraka.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/baraka
- Machine-readable JSON: https://characterquilt.com/branding/baraka.json
- Per-page llms.txt: https://characterquilt.com/branding/baraka/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #032C00 |
| Accent | #9CA3AF |
| Body Font | Proxima Nova |
| Heading Font | Proxima Nova |

## Color Palette

- primary: #032C00
- secondary: #103C1B
- accent: #9CA3AF
- background: #000000
- textPrimary: #FFFFFF
- link: #9CA3AF

## Typography

- primary: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova
- heading: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22logo-full%22%20viewBox%3D%220%200%20200%2048%22%20fill%3D%22none%22%20style%3D%22height%3A%2032px%3B%20width%3A%20auto%3B%22%20data-astro-cid-mq3pp5jd%3D%22%22%20data-fc-idx%3D%220%22%3E%20%3Cg%20data-astro-cid-mq3pp5jd%3D%22%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%20%3Cpath%20d%3D%22M35.4053%2023.3548V35.1331L23.6035%2046.9105H11.8418V35.1732H23.6436V23.3548H11.8018L11.8418%2035.1732H0L0.0400391%2023.3548L11.8418%2011.5765H23.6035L35.4053%2023.3548ZM11.8018%200.0403442V11.5765H0V0.0403442H11.8018Z%22%20fill%3D%22url(%23paintPlatinumHD)%22%20data-astro-cid-mq3pp5jd%3D%22%22%20style%3D%22fill%3A%20url(%26quot%3B%23paintPlatinumHD%26quot%3B)%20!important%3B%22%2F%3E%20%3C%2Fg%3E%20%3Cpath%20d%3D%22M63.8654%2033.6861C63.8654%2028.8458%2060.4704%2024.8122%2055.095%2024.8122C49.7196%2024.8122%2046.4054%2028.8458%2046.4054%2033.6861C46.4054%2038.6071%2049.7196%2042.6407%2055.095%2042.6407C60.4704%2042.6407%2063.8654%2038.6475%2063.8654%2033.6861ZM68.5133%2033.7265C68.5133%2040.987%2063.0167%2046.8357%2055.6204%2046.8357C52.1446%2046.876%2048.79%2045.3433%2046.6075%2042.6004V46.2307H42V10.9365H46.6075V25.0139C48.7496%2022.1903%2052.1446%2020.5769%2055.7012%2020.6172C63.0975%2020.6575%2068.5133%2026.466%2068.5133%2033.7265Z%22%20fill%3D%22white%22%20data-astro-cid-mq3pp5jd%3D%22%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3Cpath%20d%3D%22M93.9556%2033.6861C93.9556%2028.8458%2090.5202%2024.7315%2085.1448%2024.7315C79.7694%2024.7315%2076.4148%2028.8458%2076.4148%2033.7264C76.4148%2038.6071%2079.7694%2042.7214%2085.1448%2042.7214C90.5202%2042.7214%2093.996%2038.6071%2093.9556%2033.6861ZM98.1185%2021.2222V46.2306H93.6727V42.6811C91.4498%2045.3836%2088.0952%2046.9164%2084.579%2046.8357C77.1827%2046.8357%2071.686%2041.0676%2071.686%2033.5651C71.686%2026.0626%2077.1827%2020.6172%2084.579%2020.6172C88.0952%2020.5769%2091.4498%2022.15%2093.6727%2024.8525V21.2222H98.1185Z%22%20fill%3D%22white%22%20data-astro-cid-mq3pp5jd%3D%22%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3Cpath%20d%3D%22M101.291%2021.2626H105.656V24.9332C107.192%2021.9483%20109.698%2020.5769%20113.053%2020.5769C114.103%2020.5769%20115.073%2020.6979%20116.084%2020.9399L115.68%2025.2962C114.79%2025.0138%20113.901%2024.8928%20112.972%2024.8928C109.132%2024.8928%20105.899%2027.3937%20105.899%2033.0004V46.271H101.291V21.2626Z%22%20fill%3D%22white%22%20data-astro-cid-mq3pp5jd%3D%22%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3Cpath%20d%3D%22M137.666%2033.6458C137.666%2028.8054%20134.231%2024.6912%20128.815%2024.6912C123.399%2024.6912%20120.085%2028.8054%20120.085%2033.6861C120.085%2038.5668%20123.44%2042.6811%20128.815%2042.6811C134.19%2042.6811%20137.666%2038.6071%20137.666%2033.6458ZM141.789%2021.2222V46.2306H137.343V42.6811C135.12%2045.3836%20131.765%2046.9164%20128.249%2046.8357C120.853%2046.8357%20115.356%2041.0676%20115.356%2033.5248C115.356%2025.9819%20120.853%2020.5769%20128.249%2020.5769C131.765%2020.5365%20135.12%2022.1096%20137.343%2024.8122V21.2222H141.789Z%22%20fill%3D%22white%22%20data-astro-cid-mq3pp5jd%3D%22%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3Cpath%20d%3D%22M153.59%2034.8155L151.125%2036.913V46.4323H146.518V11.1785H151.125V31.5886L162.684%2021.4643H168.908L156.864%2031.9517L169.353%2046.4323H163.29L153.59%2034.8155Z%22%20fill%3D%22white%22%20data-astro-cid-mq3pp5jd%3D%22%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3Cpath%20d%3D%22M190.45%2033.8475C190.45%2029.0071%20187.015%2024.8928%20181.599%2024.8928C176.183%2024.8928%20172.869%2029.0071%20172.869%2033.8878C172.869%2038.7685%20176.264%2042.8828%20181.599%2042.8828C186.934%2042.8828%20190.45%2038.7685%20190.45%2033.8475ZM194.613%2021.4239V46.4323H190.208V42.8828C187.985%2045.5853%20184.63%2047.118%20181.114%2047.0374C173.718%2047.0374%20168.221%2041.229%20168.221%2033.7264C168.221%2026.2239%20173.718%2020.7786%20181.114%2020.7786C184.63%2020.7382%20187.985%2022.3113%20190.208%2025.0138V21.3836L194.613%2021.4239Z%22%20fill%3D%22white%22%20data-astro-cid-mq3pp5jd%3D%22%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3Cdefs%20data-astro-cid-mq3pp5jd%3D%22%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%20%3ClinearGradient%20id%3D%22paintPlatinumHD%22%20x1%3D%220%22%20y1%3D%220.04%22%20x2%3D%2232.78%22%20y2%3D%2257.64%22%20gradientUnits%3D%22userSpaceOnUse%22%20data-astro-cid-mq3pp5jd%3D%22%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%20%3Cstop%20offset%3D%220.21%22%20stop-color%3D%22%23D9D9D9%22%20data-astro-cid-mq3pp5jd%3D%22%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(217%2C%20217%2C%20217)%20!important%3B%22%2F%3E%20%3Cstop%20offset%3D%220.91%22%20data-astro-cid-mq3pp5jd%3D%22%22%20style%3D%22fill%3A%20none%20!important%3B%22%2F%3E%20%3C%2FlinearGradient%3E%20%3C%2Fdefs%3E%20%3C%2Fsvg%3E
- Favicon: https://www.getbaraka.com/favicon.png
- Social card (og:image): https://getbaraka.com/og/home.jpg

## UI Components

- input: background=#EFEFEF, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=0px, shadow=none
- buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#4D4D4D, borderRadius=9999px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: Investors in the GCC region

## Baraka Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **بركة | استثمر في الأسهم وصناديق المؤشرات الأمريكية بسهولة وأمان**
  - Image: https://framerusercontent.com/images/R7zpvvChGCvpQPSYFpoIVBrzfvs.jpg?width=3240&height=4320
  - Source: https://getbaraka.com/ar/learn/what-is-msci
- **baraka: Invest in US Stocks and ETFs From The GCC | baraka**
  - Image: https://framerusercontent.com/images/Avr1AqH2oyeUrpFCINe5jFtS2So.jpeg?width=663&height=1024
  - Source: https://getbaraka.com/learn/5-must-read-stock-market-books-of-2024
- **baraka: Invest in US Stocks and ETFs From The GCC | baraka**
  - Image: https://framerusercontent.com/images/fFHd8Q8ExkzUSD5S3kmufzsk4Q.jpg?width=6000&height=4000
  - Source: https://getbaraka.com/learn/strategies-for-long-term-growth-with-drips
- **baraka: Invest in US Stocks and ETFs From The GCC | baraka**
  - Image: https://framerusercontent.com/images/lDHnibTA1LUDhxvfMoLJwioqiQ.png?width=1740&height=1160
  - Source: https://getbaraka.com/learn/maximize-your-dividends-with-reinvestment-plans
- **بركة | استثمر في الأسهم وصناديق المؤشرات الأمريكية بسهولة وأمان**
  - Image: https://framerusercontent.com/images/gtKyM5nwy1cSqvLwoFgckHBQl2c.jpg?width=5760&height=3240
  - Source: https://getbaraka.com/ar/learn/what-is-a-dividend
- **baraka: Invest in US Stocks and ETFs From The GCC | baraka**
  - Image: https://framerusercontent.com/images/UxNTbGt305oTBT7En2D2wLw2Gg.jpg?width=3216&height=4020
  - Source: https://getbaraka.com/learn/review-on-the-intelligent-investor-by-benjamin-graham

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Proxima Nova",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#032C00",
    "secondary": "#103C1B",
    "accent": "#9CA3AF",
    "background": "#000000",
    "textPrimary": "#FFFFFF",
    "link": "#9CA3AF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Proxima Nova",
      "heading": "Proxima Nova"
    },
    "fontStacks": {
      "heading": [
        "Proxima Nova",
        "sans-serif"
      ],
      "body": [
        "Proxima Nova",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "sans-serif"
      ],
      "paragraph": [
        "Proxima Nova",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "40px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "14px"
  },
  "components": {
    "input": {
      "background": "#EFEFEF",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#4D4D4D",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://www.getbaraka.com/favicon.png",
    "ogImage": "https://getbaraka.com/og/home.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'baraka'. It is the most prominent logo fitting the brand identity.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 4,
      "text": "Get the App",
      "reasoning": "Button #4 ('Get the App') is likely the primary CTA due to its action-oriented text and prominent placement. It encourages users to download the app, which is a key conversion action for the site."
    },
    "secondary": {
      "index": 3,
      "text": "Learn More",
      "reasoning": "Button #3 ('Learn More') is chosen as secondary because it has a transparent background, making it less prominent than the primary CTA, and it provides additional information, which is typical for secondary actions."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "Investors in the GCC region"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'baraka'. It is the most prominent logo fitting the brand identity.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```