# Basalt Brand Identity

A complete profile of **Basalt**'s visual system — colors, typography, components, and personality — extracted from https://basalt.space/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/basalt
- Machine-readable JSON: https://characterquilt.com/branding/basalt.json
- Per-page llms.txt: https://characterquilt.com/branding/basalt/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #C1D5D9 |
| Accent | #0000EE |
| Body Font | Inter |
| Heading Font | TT Hoves Pro Medium |

## Color Palette

- primary: #C1D5D9
- accent: #0000EE
- background: #FFFFFF
- textPrimary: #0000EE
- link: #0000EE

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: TT Hoves Pro Medium — https://fonts.google.com/specimen/TT+Hoves+Pro+Medium

## Visual Assets

- Logo: https://framerusercontent.com/images/NjH8kQB3ZMm69qZo7DKwh6BdBYQ.png?width=1000&height=219
- Favicon: https://framerusercontent.com/images/uwVgDEMD38u8n71KxKo1NHtUM.png
- Social card (og:image): https://framerusercontent.com/assets/WNUriegCxRkdmtrtNQoVTlqJTY.png

## UI Components

- buttonPrimary: background=#BFBFBF, textColor=#0000EE, borderRadius=6px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: technology and space industry professionals

## Basalt Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Basalt - Building the world's constellations**
  - Image: https://framerusercontent.com/images/Y9JlTDh8zqU4hloBZdQu7nr7UaA.jpg?width=4928&height=2768
  - Source: https://basalt.space/caas
- **Basalt - Building the world's constellations**
  - Image: https://framerusercontent.com/images/ZVHq6n2YkMh7Iur5sKBvS5YvsY.jpg?width=3936&height=2624
  - Source: https://basalt.space/techdemo
- **Basalt - Building the world's constellations**
  - Image: https://framerusercontent.com/images/J4PsHwzSqHLzDSrAUrVzbYhfU.png?width=3936&height=2624
  - Source: https://basalt.space/
- **Basalt - Building the world's constellations**
  - Image: https://framerusercontent.com/images/HmRBbe0nK417pT3QiF7ZtFUlb0.jpg?width=3881&height=2624
  - Source: https://basalt.space/techdemo
- **Basalt - Building the world's constellations**
  - Image: https://framerusercontent.com/images/ulnweSgpY4OGs0KhuNsaveHeQ.webp?width=4928&height=3280
  - Source: https://basalt.space/aboutus
- **Basalt - Building the world's constellations**
  - Image: https://framerusercontent.com/images/tkB7NvvsMoH8IR2PegukKY1Q.png?width=2624&height=4500
  - Source: https://basalt.space/techdemo

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "TT Hoves Pro Medium",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#C1D5D9",
    "accent": "#0000EE",
    "background": "#FFFFFF",
    "textPrimary": "#0000EE",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "TT Hoves Pro Medium"
    },
    "fontStacks": {
      "heading": [
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "TT_Hoves_Pro_Medium Unspecified",
        "TT_Hoves_Pro_Medium Unspecified Placeholder",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "12px",
      "h2": "12px",
      "body": "50px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#BFBFBF",
      "textColor": "#0000EE",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/NjH8kQB3ZMm69qZo7DKwh6BdBYQ.png?width=1000&height=219",
    "favicon": "https://framerusercontent.com/images/uwVgDEMD38u8n71KxKo1NHtUM.png",
    "ogImage": "https://framerusercontent.com/assets/WNUriegCxRkdmtrtNQoVTlqJTY.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of it being the main brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Space. Reimagined.",
      "reasoning": "The button 'Space. Reimagined.' is the only button available and uses a neutral color, which suggests it is the primary CTA by default."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button available, so no secondary button can be selected."
    },
    "confidence": 0.8
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "technology and space industry professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.8,
    "colors": 0.9,
    "overall": 0.8500000000000001
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of it being the main brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```