{
  "name": "Base",
  "slug": "base",
  "domain": "https://www.basepowercompany.com/",
  "sources": [
    "startups_gallery"
  ],
  "branding": {
    "colorScheme": "light",
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        "role": "unknown"
      },
      {
        "family": "Arial",
        "role": "body"
      }
    ],
    "colors": {
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      "secondary": "#D6F0B4",
      "accent": "#B2DD79",
      "background": "#F0EEEB",
      "textPrimary": "#292826",
      "link": "#B2DD79"
    },
    "typography": {
      "fontFamilies": {
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        "heading": "Arial"
      },
      "fontStacks": {
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          "Arial",
          "sans-serif"
        ],
        "body": [
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          "sans-serif"
        ],
        "paragraph": [
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          "Arial",
          "sans-serif"
        ]
      },
      "fontSizes": {
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        "h2": "45px",
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    },
    "spacing": {
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      "borderRadius": "15px"
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          "bottomRight": "4px",
          "bottomLeft": "4px"
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        "shadow": "none"
      }
    },
    "images": {
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      "favicon": "https://cdn.prod.website-files.com/6550dc350fc956749ca012c6/67f68be58b7249d723bec281_BasePowerFav.png",
      "ogImage": "https://cdn.prod.website-files.com/6550dc350fc956749ca012c6/69ab5dd2958a14c8924ad65e_Backup-Logo.jpg",
      "logoHref": "/"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 11,
      "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand inferred from the URL and page title.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 1,
        "text": "Get started",
        "reasoning": "Button #0 has a vibrant green background (#B2DD79), which is a brand color, and the text 'Get started' is action-oriented, making it a strong candidate for the primary CTA."
      },
      "secondary": {
        "index": 8,
        "text": "Learn about the technology",
        "reasoning": "Button #6 has a transparent background, which contrasts with the primary button's vibrant color. It also has a supportive action text 'Learn about the technology', making it suitable as a secondary CTA."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "homeowners looking for reliable power solutions"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand inferred from the URL and page title.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/base/55f2f996e5.webp",
      "alt": "At home with Nikki & Mike | Base Power",
      "source_url": "https://www.basepowercompany.com/member-stories/nikki-mike",
      "image_url": "https://i.vimeocdn.com/video/2036827206-217ded43590070d8d71c688526ba6dfbc94fb53203c4622e3011dc2fb41c74b7-d?f=webp",
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      "alt": "Bob A.'s Base Story | Base Power Company",
      "source_url": "https://www.basepowercompany.com/member-stories/bob",
      "image_url": "https://cdn.prod.website-files.com/669665f385d8a664f804b147/68a47ee56ce778ed590a09e5_Compressed%20Image%20R0003842.JPG",
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    {
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      "alt": "Lennar and Base Member Stories | Base Power Company",
      "source_url": "https://www.basepowercompany.com/lennar/member-stories",
      "image_url": "https://cdn.prod.website-files.com/669665f385d8a664f804b147/692092315a7bdd16cb69c43d_Compressed%20JPEG%20Image%20(2).jpg",
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      "alt": "Matt M.'s Base Story | Base Power Company",
      "source_url": "https://www.basepowercompany.com/member-stories/matt-m",
      "image_url": "https://cdn.prod.website-files.com/669665f385d8a664f804b147/68cac03c3eb41e4b50070115_Compressed%20JPEG%20Image%20(1).JPG",
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      "alt": "At home with Matt | Base Power",
      "source_url": "https://www.basepowercompany.com/member-stories/matt-m",
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      "alt": "Carla at home with Base | Base Member Story",
      "source_url": "https://www.basepowercompany.com/member-stories/carla",
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  "font_resources": [
    {
      "family": "Arial",
      "google_fonts_url": "https://fonts.google.com/specimen/Arial"
    },
    {
      "family": "Arial",
      "google_fonts_url": "https://fonts.google.com/specimen/Arial"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Arial&family=Arial&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/base",
  "agent_instructions": "You are designing or implementing in Base's brand identity.\n\n# Brand profile\n- Company: Base\n- Source: https://www.basepowercompany.com/\n- Color scheme: light\n\n# Colors\n- primary: #1E4D2B\n- secondary: #D6F0B4\n- accent: #B2DD79\n- background: #F0EEEB\n- textPrimary: #292826\n- link: #B2DD79\n\n# Typography\n- primary: Arial — https://fonts.google.com/specimen/Arial\n- heading: Arial — https://fonts.google.com/specimen/Arial\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Arial&family=Arial&display=swap\">\n\n# UI Components\n- input: background=transparent, textColor=#D8D7D5, borderColor=null, borderRadius=4px, shadow=none\n- buttonPrimary: background=#B2DD79, textColor=#1E4D2B, borderRadius=9px, shadow=none\n- buttonSecondary: background=transparent, textColor=#1E4D2B, borderColor=#AABEB8, borderRadius=9px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: homeowners looking for reliable power solutions\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/base.json",
  "page_markdown": "# Base Brand Identity\n\nA complete profile of **Base**'s visual system — colors, typography, components, and personality — extracted from https://www.basepowercompany.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/base\n- Machine-readable JSON: https://characterquilt.com/branding/base.json\n- Per-page llms.txt: https://characterquilt.com/branding/base/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #1E4D2B |\n| Accent | #B2DD79 |\n| Body Font | Arial |\n| Heading Font | Arial |\n\n## Color Palette\n\n- primary: #1E4D2B\n- secondary: #D6F0B4\n- accent: #B2DD79\n- background: #F0EEEB\n- textPrimary: #292826\n- link: #B2DD79\n\n## Typography\n\n- primary: Arial — https://fonts.google.com/specimen/Arial\n- heading: Arial — https://fonts.google.com/specimen/Arial\n\n## Visual Assets\n\n- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%2054%2020%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cg%20clip-path%3D%22url(%23clip0_596_1066)%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M14.1091%209.75295C14.7055%209.22349%2015.0977%208.52569%2015.0977%207.70842C15.0977%205.83223%2013.6551%204.58325%2011.1811%204.58325H5.15301C4.81185%204.58325%204.53516%204.86292%204.53516%205.20774V14.7896C4.53516%2015.1344%204.81185%2015.4141%205.15301%2015.4141H11.5921C13.6417%2015.4141%2015.5087%2014.3715%2015.5087%2012.2889C15.5087%2011.1078%2014.9795%2010.2634%2014.1064%209.75023L14.1091%209.75295ZM7.42024%206.77169C7.42024%206.71467%207.46591%206.66851%207.52232%206.66851H11.2321C11.8983%206.66851%2012.3657%207.08393%2012.3657%207.71114C12.3657%208.33834%2011.952%208.75377%2011.2321%208.75377H7.52232C7.46591%208.75377%207.42024%208.70761%207.42024%208.65059V6.7744V6.77169ZM11.13%2013.3316H7.52232C7.46591%2013.3316%207.42024%2013.2854%207.42024%2013.2284V10.9368C7.42024%2010.8797%207.46591%2010.8336%207.52232%2010.8336H11.13C12.0998%2010.8336%2012.7794%2011.2517%2012.7794%2012.0826C12.7794%2012.9134%2012.1804%2013.3316%2011.13%2013.3316Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M26.3827%204.58325H21.1686C19.4869%204.58325%2018.0175%205.72634%2017.585%207.36631L15.6697%2014.6294C15.5649%2015.0258%2015.8604%2015.4168%2016.2687%2015.4168H17.9745C18.2539%2015.4168%2018.5011%2015.2267%2018.5709%2014.9525L19.0867%2012.9949C19.0974%2012.9487%2019.1404%2012.9188%2019.1861%2012.9188H24.016C24.0724%2012.9188%2024.1181%2012.965%2024.1181%2013.022V14.7923C24.1181%2015.1371%2024.3948%2015.4168%2024.736%2015.4168H26.3853C26.7265%2015.4168%2027.0032%2015.1371%2027.0032%2014.7923V5.20774C27.0032%204.86292%2026.7265%204.58325%2026.3853%204.58325H26.3827ZM24.1154%2010.7277C24.1154%2010.7847%2024.0698%2010.8309%2024.0133%2010.8309H19.7878C19.7206%2010.8309%2019.6696%2010.7657%2019.6884%2010.7005L20.4271%207.9012C20.6205%207.17082%2021.2733%206.66308%2022.0201%206.66308H24.0133C24.0698%206.66308%2024.1154%206.70924%2024.1154%206.76625V10.725V10.7277Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M27.9922%2012.6528C27.9922%2013.3859%2028.422%2014.1814%2029.2413%2014.7136C30.0606%2015.2403%2030.8612%2015.4141%2031.8793%2015.4141H34.4098C36.137%2015.4141%2037.1041%2015.2023%2037.816%2014.662C38.5305%2014.1162%2038.8878%2013.3044%2038.8878%2012.2971C38.8878%2010.391%2037.3163%209.53302%2033.8295%208.86509C32.2043%208.55556%2030.6892%208.41165%2030.6436%207.55637C30.6167%207.07035%2030.9417%206.66036%2031.9142%206.66036H34.8342C35.3365%206.66036%2035.6911%206.78255%2035.9786%207.19797C36.0699%207.33373%2036.1102%207.55909%2036.1263%207.76273C36.1451%208.01795%2036.3546%208.21616%2036.6072%208.21616H38.1222C38.4285%208.21616%2038.6756%207.96636%2038.6783%207.65683C38.6783%207.57538%2038.6783%207.48306%2038.6783%207.3826C38.6783%206.58977%2038.2162%205.78608%2037.3969%205.25933C36.583%204.72716%2035.3365%204.58325%2034.3184%204.58325H32.4783C30.7456%204.58325%2029.7651%204.83576%2029.056%205.38151C28.3468%205.92455%2027.9922%206.69838%2027.9922%207.70842C27.9922%2011.526%2036.1236%2010.4345%2036.1236%2012.4871C36.1236%2013.0953%2035.4762%2013.3316%2034.7429%2013.3316H31.8121C31.0707%2013.3316%2030.657%2012.984%2030.657%2012.46C30.657%2012.46%2030.7027%2011.8246%2030.0338%2011.8246H28.5483C28.242%2011.8246%2027.9922%2012.0771%2027.9922%2012.3867C27.9922%2012.4654%2027.9922%2012.555%2027.9922%2012.6528Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M49.4663%205.20774V6.0413C49.4663%206.38613%2049.1896%206.66579%2048.8484%206.66579H42.9735C42.9171%206.66579%2042.8714%206.71195%2042.8714%206.76897V8.64516C42.8714%208.70218%2042.9171%208.74834%2042.9735%208.74834H48.0237C48.3649%208.74834%2048.6416%209.028%2048.6416%209.37283V10.2064C48.6416%2010.5512%2048.3649%2010.8309%2048.0237%2010.8309H42.9735C42.9171%2010.8309%2042.8714%2010.877%2042.8714%2010.9341V13.2257C42.8714%2013.2827%2042.9171%2013.3288%2042.9735%2013.3288H48.8484C49.1896%2013.3288%2049.4663%2013.6085%2049.4663%2013.9533V14.7869C49.4663%2015.1317%2049.1896%2015.4114%2048.8484%2015.4114H40.6042C40.263%2015.4114%2039.9863%2015.1317%2039.9863%2014.7869V5.20774C39.9863%204.86292%2040.263%204.58325%2040.6042%204.58325H48.8484C49.1896%204.58325%2049.4663%204.86292%2049.4663%205.20774Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M48.8477%200H5.15232C2.30753%200%200%202.33234%200%205.20771V14.7923C0%2017.6677%202.30753%2020%205.15232%2020H48.8477C51.6925%2020%2054%2017.6677%2054%2014.7923V5.20771C54%202.33234%2051.6925%200%2048.8477%200ZM51.9396%2014.7923C51.9396%2016.5164%2050.5535%2017.9175%2048.8477%2017.9175H5.15232C3.44384%2017.9175%202.06039%2016.5191%202.06039%2014.7923V5.20771C2.06039%203.48086%203.44384%202.08254%205.15232%202.08254H48.8477C50.5535%202.08254%2051.9396%203.48357%2051.9396%205.20771V14.7896V14.7923Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2Fg%3E%0A%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3CclipPath%20id%3D%22clip0_596_1066%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3Crect%20width%3D%2254%22%20height%3D%2220%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2FclipPath%3E%0A%3C%2Fdefs%3E%0A%3C%2Fsvg%3E\n- Favicon: https://cdn.prod.website-files.com/6550dc350fc956749ca012c6/67f68be58b7249d723bec281_BasePowerFav.png\n- Social card (og:image): https://cdn.prod.website-files.com/6550dc350fc956749ca012c6/69ab5dd2958a14c8924ad65e_Backup-Logo.jpg\n\n## UI Components\n\n- input: background=transparent, textColor=#D8D7D5, borderColor=null, borderRadius=4px, shadow=none\n- buttonPrimary: background=#B2DD79, textColor=#1E4D2B, borderRadius=9px, shadow=none\n- buttonSecondary: background=transparent, textColor=#1E4D2B, borderColor=#AABEB8, borderRadius=9px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: homeowners looking for reliable power solutions\n\n## Base Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **At home with Nikki & Mike | Base Power**\n  - Image: https://i.vimeocdn.com/video/2036827206-217ded43590070d8d71c688526ba6dfbc94fb53203c4622e3011dc2fb41c74b7-d?f=webp\n  - Source: https://www.basepowercompany.com/member-stories/nikki-mike\n- **Bob A.'s Base Story | Base Power Company**\n  - Image: https://cdn.prod.website-files.com/669665f385d8a664f804b147/68a47ee56ce778ed590a09e5_Compressed%20Image%20R0003842.JPG\n  - Source: https://www.basepowercompany.com/member-stories/bob\n- **Lennar and Base Member Stories | Base Power Company**\n  - Image: https://cdn.prod.website-files.com/669665f385d8a664f804b147/692092315a7bdd16cb69c43d_Compressed%20JPEG%20Image%20(2).jpg\n  - Source: https://www.basepowercompany.com/lennar/member-stories\n- **Matt M.'s Base Story | Base Power Company**\n  - Image: https://cdn.prod.website-files.com/669665f385d8a664f804b147/68cac03c3eb41e4b50070115_Compressed%20JPEG%20Image%20(1).JPG\n  - Source: https://www.basepowercompany.com/member-stories/matt-m\n- **At home with Matt | Base Power**\n  - Image: https://i.vimeocdn.com/video/2057494669-4830ba14123c9f0f2538bbfc530647adb1cb4e12aa0d9e43115f327eb01f3a40-d?f=webp\n  - Source: https://www.basepowercompany.com/member-stories/matt-m\n- **Carla at home with Base | Base Member Story**\n  - Image: https://i.vimeocdn.com/video/2026505769-206ee8deac43fd7dea00d957152a5398f706f944ac453d9208f3baf638ca87a5-d?f=webp\n  - Source: https://www.basepowercompany.com/member-stories/carla\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Pp Neue Montreal Variable\",\n      \"role\": \"unknown\"\n    },\n    {\n      \"family\": \"Arial\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#1E4D2B\",\n    \"secondary\": \"#D6F0B4\",\n    \"accent\": \"#B2DD79\",\n    \"background\": \"#F0EEEB\",\n    \"textPrimary\": \"#292826\",\n    \"link\": \"#B2DD79\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Arial\",\n      \"heading\": \"Arial\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Pp Neue Montreal Variable\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Pp Neue Montreal Variable\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Pp Neue Montreal Variable\",\n        \"Arial\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"54px\",\n      \"h2\": \"45px\",\n      \"body\": \"12px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"15px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"transparent\",\n      \"textColor\": \"#D8D7D5\",\n      \"borderColor\": null,\n      \"borderRadius\": \"4px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"4px\",\n        \"topRight\": \"4px\",\n        \"bottomRight\": \"4px\",\n        \"bottomLeft\": \"4px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#B2DD79\",\n      \"textColor\": \"#1E4D2B\",\n      \"borderRadius\": \"9px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"9px\",\n        \"topRight\": \"9px\",\n        \"bottomRight\": \"9px\",\n        \"bottomLeft\": \"9px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"transparent\",\n      \"textColor\": \"#1E4D2B\",\n      \"borderColor\": \"#AABEB8\",\n      \"borderRadius\": \"9px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"9px\",\n        \"topRight\": \"9px\",\n        \"bottomRight\": \"9px\",\n        \"bottomLeft\": \"9px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": 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}