# BaseFrame Brand Identity

A complete profile of **BaseFrame**'s visual system — colors, typography, components, and personality — extracted from https://baseframe.co. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/baseframe
- Machine-readable JSON: https://characterquilt.com/branding/baseframe.json
- Per-page llms.txt: https://characterquilt.com/branding/baseframe/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #06A77D |
| Accent | #06A77D |
| Body Font | Manrope |
| Heading Font | Manrope |

## Color Palette

- primary: #06A77D
- secondary: #64748B
- accent: #06A77D
- background: #FFFFFF
- textPrimary: #000000
- link: #4E7779

## Typography

- primary: Manrope — https://fonts.google.com/specimen/Manrope
- heading: Manrope — https://fonts.google.com/specimen/Manrope

## Visual Assets

- Logo: https://baseframe.co/logo.svg
- Favicon: https://baseframe.co/favicon.svg

## UI Components

- buttonPrimary: background=#06A77D, textColor=#FFFFFF, borderRadius=0px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#1A1A1A, borderColor=#DDDDDD, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals seeking AI solutions

## BaseFrame Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Baseframe Pro Sleeveless Chest Guard**
  - Image: https://vault.widen.net/content/ybkizifas8/webp?w=1500&h=1500
  - Source: https://www.foxracing.com/product/baseframe-pro-sleeveless-chest-guard/26429.html
- **Fox Racing Baseframe Pro D3O Jacket Review**
  - Image: https://i.ytimg.com/vi/qToH-bThzXs/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLDPDFQigF0Q77f7AeptAr0Tp6dU3Q
  - Source: https://www.youtube.com/watch?v=qToH-bThzXs
- **Baseframe - Wireframe UI KIT 200++ Sketch - XD - PSD Template by  uicreativenet**
  - Image: https://s3.envato.com/files/293969261/03_screenshot.jpg
  - Source: https://themeforest.net/item/baseframe-wireframe-ui-kit-130-sketch-xd-psd-template/22093349?srsltid=AfmBOoo8D4Ji_RnagQpOyUtRelYVdi-zoUTXPTV66T0b6T5yC7M9LLre
- **2026 Fox Racing Baseframe Pro SS, 2X / Black**
  - Image: https://www.backcountry.com/images/items/1200/FXR/FXRZ5W8/BLA.jpg
  - Source: https://www.backcountry.com/fox-racing-baseframe-pro-ss-protection?srsltid=AfmBOopDNSMLg9URXKf3Vq4OJm1NBDOwdi4beD0f_dthJePDwoCcmK6I
- **Baseframe - Wireframe UI KIT 200++ Sketch - XD - PSD Template by  uicreativenet**
  - Image: https://market-resized.envatousercontent.com/themeforest.net/files/293969261/01_cover-wireframe.__large_preview.jpg?auto=format&q=94&cf_fit=crop&gravity=top&h=8000&w=590&s=3305adfbb9fe3489d030e50416c16c9415a9095293051c7b9c1a40bf119cf9ad
  - Source: https://themeforest.net/item/baseframe-wireframe-ui-kit-130-sketch-xd-psd-template/22093349?srsltid=AfmBOor9zMZnL9r15JdhBnb5fq6_uIEu4DIbELNN3zx0HTEjRw3-V0eX
- **Womens Baseframe Pro Chest Guard**
  - Image: https://vault.widen.net/content/ftol17xqfv/webp?w=1500&h=1500
  - Source: https://www.foxracing.com/product/womens-baseframe-pro-chest-guard/28961.html

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Manrope",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#06A77D",
    "secondary": "#64748B",
    "accent": "#06A77D",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#4E7779"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Manrope",
      "heading": "Manrope"
    },
    "fontStacks": {
      "heading": [
        "Manrope"
      ],
      "body": [
        "Manrope"
      ],
      "paragraph": [
        "Manrope"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "40px",
      "body": "17.6px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#06A77D",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1A1A1A",
      "borderColor": "#DDDDDD",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://baseframe.co/logo.svg",
    "favicon": "https://baseframe.co/favicon.svg",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "BaseFrame"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'BaseFrame'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request a demo",
      "reasoning": "Button #0 uses the vibrant brand color #06A77D and has action-oriented text 'Request a demo', making it the primary CTA."
    },
    "secondary": {
      "index": 6,
      "text": "Talk to sales",
      "reasoning": "Button #6 has a different background color (#FFFFFF) and offers a secondary action 'Talk to sales', making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals seeking AI solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'BaseFrame'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```