# Baseten Brand Identity A complete profile of **Baseten**'s visual system — colors, typography, components, and personality — extracted from https://www.baseten.co. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/baseten - Machine-readable JSON: https://characterquilt.com/branding/baseten.json - Per-page llms.txt: https://characterquilt.com/branding/baseten/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #8999AC | | Accent | #19E76E | | Body Font | Chivo Mono | | Heading Font | Chivo Mono | ## Color Palette - primary: #8999AC - secondary: #425366 - accent: #19E76E - background: #FFFFFF - textPrimary: #000000 - link: #19E76E ## Typography - primary: Chivo Mono — https://fonts.google.com/specimen/Chivo+Mono - heading: Chivo Mono — https://fonts.google.com/specimen/Chivo+Mono ## Visual Assets - Logo: 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- Favicon: https://www.baseten.co/favicon.ico - Social card (og:image): https://www.baseten.co/img/og-bg-2025.png ## UI Components - buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=0px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=0px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: businesses and developers ## Baseten Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Stable Diffusion XL | Model library** - Image: https://www.datocms-assets.com/104802/1704825782-sdxl-output-1.jpeg - Source: https://www.baseten.co/library/stable-diffusion-xl/ - **Parsed + Baseten: Building Models That Touch Grass** - Image: https://www.datocms-assets.com/104802/1765384895-blog.png?auto=format&fit=crop&h=630&w=1200 - Source: https://www.baseten.co/blog/parsed-baseten/ - **Serve embeddings with BEI - Baseten** - Image: https://mintcdn.com/baseten-preview/W3NbEem9OZkF5rdB/images/bei-throughput.png?fit=max&auto=format&n=W3NbEem9OZkF5rdB&q=85&s=46c3aee1c00acb0a4b1cb375322f8050 - Source: https://docs.baseten.co/examples/bei - **Announcing Baseten's $150M Series D** - Image: https://www.datocms-assets.com/104802/1757075132-bstn-announcement-seriesd-blog-high-res.png?auto=format&fit=crop&h=630&w=1200 - Source: https://www.baseten.co/blog/announcing-baseten-150m-series-d/ - **Qwen3 Omni Thinker | Model library** - Image: https://qianwen-res.oss-cn-beijing.aliyuncs.com/Qwen3-Omni/demo/cars.jpg - Source: https://www.baseten.co/library/qwen3-omni/ - **Introducing Baseten Embeddings Inference: The fastest embeddings solution available** - Image: https://www.baseten.co/blog/introducing-baseten-embeddings-inference-bei/twitter-image-w6ejn9?d279179c4f880b3f - Source: https://www.baseten.co/blog/introducing-baseten-embeddings-inference-bei/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Chivo Mono", "role": "monospace" }, { "family": "NeueAlteGrotesk", "role": "unknown" } ], "colors": { "primary": "#8999AC", "secondary": "#425366", "accent": "#19E76E", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#19E76E" }, "typography": { "fontFamilies": { "primary": "Chivo Mono", "heading": "Chivo Mono" }, "fontStacks": { "heading": [ "NeueAlteGrotesk" ], "body": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "NeueAlteGrotesk" ] }, "fontSizes": { "h1": "88px", "h2": "64px", "body": "24px" } }, "spacing": { "baseUnit": 4, "borderRadius": "5px" }, "components": { "buttonPrimary": { "background": "#000000", "textColor": "#FFFFFF", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#000000", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://www.baseten.co/favicon.ico", "ogImage": "https://www.baseten.co/img/og-bg-2025.png", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Baseten'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Get started", "reasoning": "Button #1 'Get started' is likely the primary CTA due to its action-oriented text and dark background, which stands out against the light theme." }, "secondary": { "index": 3, "text": "Talk to an engineer", "reasoning": "Button #3 'Talk to an engineer' is a secondary action with a contrasting light background, making it suitable as a secondary CTA." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses and developers" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Baseten'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```