# Basis Research Brand Identity

A complete profile of **Basis Research**'s visual system — colors, typography, components, and personality — extracted from https://www.basis.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/basis-research
- Machine-readable JSON: https://characterquilt.com/branding/basis-research.json
- Per-page llms.txt: https://characterquilt.com/branding/basis-research/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #675053 |
| Accent | #311317 |
| Body Font | Basier |
| Heading Font | Plantin |

## Color Palette

- primary: #675053
- secondary: #6B5457
- accent: #311317
- background: #FFFCFC
- textPrimary: #311317
- link: #311317

## Typography

- primary: Basier — https://fonts.google.com/specimen/Basier
- heading: Plantin — https://fonts.google.com/specimen/Plantin

## Visual Assets

- Logo: https://www.basis.ai/basis-logo.svg
- Favicon: https://www.basis.ai/images/Basis-Favicon.ico
- Social card (og:image): https://www.basis.ai/images/basiscard.png

## UI Components

- buttonPrimary: background=#FFFCFC, textColor=#311317, borderColor=#311317, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Basis Research Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Basis | AutumnBench: World Model Learning in Humans and AI**
  - Image: https://www.basis.ai/autumn-platform-2025/oracle_general_overview.png
  - Source: https://www.basis.ai/blog/autumn-platform-2025/
- **Basis | MetaCOG: Enhancing AI Vision with Human-Inspired Metacognition**
  - Image: https://www.basis.ai/metacog2024/Anomalous_motion.png
  - Source: https://www.basis.ai/blog/metacog2024/
- **Basis | Autumn: Causal Discovery Through Program Synthesis**
  - Image: https://www.basis.ai/au2560.webp
  - Source: https://www.basis.ai/blog/autumn/
- **Basis | Project MARA Preview: Modeling, Abstraction, and Reasoning Agents**
  - Image: https://www.basis.ai/mara/mara-machine.png
  - Source: https://www.basis.ai/blog/mara/
- **Basis | Basis**
  - Image: https://www.basis.ai/images/Basis_Full_2.webp
  - Source: https://www.basis.ai/
- **Basis | AutumnBench: World Model Learning in Humans and AI**
  - Image: https://www.basis.ai/autumn-platform-2025/human_vs_llm_interaction_comparison.png
  - Source: https://www.basis.ai/blog/autumn-platform-2025/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Basier",
      "role": "body"
    },
    {
      "family": "Plantin",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#675053",
    "secondary": "#6B5457",
    "accent": "#311317",
    "background": "#FFFCFC",
    "textPrimary": "#311317",
    "link": "#311317"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Basier",
      "heading": "Plantin"
    },
    "fontStacks": {
      "heading": [
        "Plantin"
      ],
      "body": [
        "Plantin"
      ],
      "paragraph": [
        "Plantin"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFCFC",
      "textColor": "#311317",
      "borderColor": "#311317",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.basis.ai/basis-logo.svg",
    "favicon": "https://www.basis.ai/images/Basis-Favicon.ico",
    "ogImage": "https://www.basis.ai/images/basiscard.png",
    "logoHref": "/",
    "logoAlt": "Basis logotype"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Basis'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Introducing Basis ↗︎",
      "reasoning": "Button #0 'Introducing Basis' is likely the primary CTA due to its more engaging and introductory text, suggesting a key feature or announcement."
    },
    "secondary": {
      "index": 1,
      "text": "Learn more ↗︎",
      "reasoning": "Button #1 'Learn more' serves as a secondary action, providing additional information rather than a direct call to action."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Basis'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```