# Bayesline Brand Identity

A complete profile of **Bayesline**'s visual system — colors, typography, components, and personality — extracted from https://bayesline.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/bayesline
- Machine-readable JSON: https://characterquilt.com/branding/bayesline.json
- Per-page llms.txt: https://characterquilt.com/branding/bayesline/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3B0728 |
| Accent | #3B0728 |
| Body Font | Inter |
| Heading Font | National 2 |

## Color Palette

- primary: #3B0728
- secondary: #70596A
- accent: #3B0728
- background: #F6F6F5
- textPrimary: #24001C
- link: #24001C

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: National 2 — https://fonts.google.com/specimen/National+2

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20id%3D%22logoSvg%22%20class%3D%22%20_type_13b5d38%22%20preserveAspectRatio%3D%22xMinYMid%20meet%22%20viewBox%3D%220%200%20188%2028%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M17.5131%2019.2264C17.5131%2024.3661%2014.4674%2027.0311%209.13729%2027.0311H0V0.38072H8.75657C13.3252%200.38072%2016.371%202.47468%2016.371%207.61441C16.371%2010.4698%2014.7339%2012.1069%2012.6018%2012.9445C15.4953%2013.6679%2017.5131%2015.4572%2017.5131%2019.2264ZM7.99513%204.37828H4.37828V11.612H7.99513C10.2794%2011.612%2011.9927%2010.8505%2011.9927%207.99513C11.9927%205.13972%2010.2794%204.37828%207.99513%204.37828ZM9.13729%2015.0385H4.37828V23.0336H9.13729C12.1831%2023.0336%2013.1349%2021.3203%2013.1349%2019.036C13.1349%2016.7517%2012.1831%2015.0385%209.13729%2015.0385Z%22%20fill%3D%22currentColor%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(36%2C%200%2C%2028)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M41.8165%2027.0311H37.2478L35.6107%2020.7493H26.9303L25.2932%2027.0311H20.8769L28.4913%200.38072H34.2021L41.8165%2027.0311ZM27.9583%2016.7517H34.5828L31.2705%203.84528L27.9583%2016.7517Z%22%20fill%3D%22currentColor%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(36%2C%200%2C%2028)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M54.8624%2027.0311H50.4841V16.7517L42.1083%200.38072H46.6769L52.6923%2012.9064L58.6696%200.38072H63.2382L54.8624%2016.7517V27.0311Z%22%20fill%3D%22currentColor%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(36%2C%200%2C%2028)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M83.5547%2027.0311H68.3259V0.38072H83.174V4.37828H72.7042V10.8505H82.7933V14.8481H72.7042V23.0336H83.5547V27.0311Z%22%20fill%3D%22currentColor%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(36%2C%200%2C%2028)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M97.2824%2027.4119C91.1909%2027.4119%2088.1451%2024.2138%2087.9547%2018.8457H92.333C92.5234%2021.9295%2094.1985%2023.6047%2097.4727%2023.6047C100.366%2023.6047%20102.079%2022.0818%20102.079%2019.7975C102.079%2017.97%20101.128%2016.9801%2098.8433%2016.1425L94.0462%2014.3912C90.6959%2013.1729%2088.7542%2010.9267%2088.7542%207.50019C88.7542%202.5889%2092.2188%200%2097.3204%200C102.651%200%20105.887%203.8072%20106.077%207.99513H101.699C101.432%205.21587%2099.6428%203.8072%2097.1682%203.8072C94.6554%203.8072%2093.1325%205.02551%2093.1325%207.04333C93.1325%208.83271%2093.8178%209.63223%2096.3686%2010.584L100.747%2012.1831C104.364%2013.5156%20106.458%2015.9522%20106.458%2019.6071C106.458%2024.7468%20102.612%2027.4119%2097.2824%2027.4119Z%22%20fill%3D%22currentColor%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(36%2C%200%2C%2028)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M126.981%2027.0311H112.513V0.38072H116.892V23.0336H126.981V27.0311Z%22%20fill%3D%22currentColor%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(36%2C%200%2C%2028)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M137.424%2027.0311H133.045V0.38072H137.424V27.0311Z%22%20fill%3D%22currentColor%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(36%2C%200%2C%2028)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M164.62%2027.0311H158.528L149.772%205.67273V27.0311H145.584V0.38072H151.675L160.432%2021.7391V0.38072H164.62V27.0311Z%22%20fill%3D%22currentColor%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(36%2C%200%2C%2028)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M188%2027.0311H172.771V0.38072H187.619V4.37828H177.149V10.8505H187.239V14.8481H177.149V23.0336H188V27.0311Z%22%20fill%3D%22currentColor%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(36%2C%200%2C%2028)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://bayesline.com/favicon.svg

## UI Components

- buttonPrimary: background=#3B0728, textColor=#F6F6F5, borderRadius=2px, shadow=none
- buttonSecondary: background=#EDECE8, textColor=#24001C, borderRadius=2px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Bayesline Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Building risk models | Bayesline**
  - Image: https://bayesline.com/assets/9_portfolio_analytics_forecast_loss-E42DFK2E.png
  - Source: https://bayesline.com/blog/building-risk-models
- **Building risk models | Bayesline**
  - Image: https://bayesline.com/assets/2_model_builder-dFlDKsMD.png
  - Source: https://bayesline.com/blog/building-risk-models
- **Building risk models | Bayesline**
  - Image: https://bayesline.com/assets/6_portfolio_analytics_xsr-BnYHtjKt.png
  - Source: https://bayesline.com/blog/building-risk-models
- **Building risk models | Bayesline**
  - Image: https://bayesline.com/assets/8_portfolio_analytics_risk_model_fit-NjZc0o43.png
  - Source: https://bayesline.com/blog/building-risk-models
- **Bayesline**
  - Image: https://bayesline.com/assets/homepage-hero-alt-BSdPf2f3.png
  - Source: https://bayesline.com/
- **Building risk models | Bayesline**
  - Image: https://bayesline.com/assets/5_portfolio_analytics_settings_fast-CZsnTsG0.png
  - Source: https://bayesline.com/blog/building-risk-models

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "National 2",
      "role": "heading"
    },
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Avenir",
      "role": "unknown"
    },
    {
      "family": "Helvetica",
      "role": "unknown"
    },
    {
      "family": "Arial",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#3B0728",
    "secondary": "#70596A",
    "accent": "#3B0728",
    "background": "#F6F6F5",
    "textPrimary": "#24001C",
    "link": "#24001C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "National 2"
    },
    "fontStacks": {
      "heading": [
        "national2",
        "Inter",
        "system-ui",
        "Avenir",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "national2",
        "Inter",
        "system-ui",
        "Avenir",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "national2",
        "Inter",
        "system-ui",
        "Avenir",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "56px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#3B0728",
      "textColor": "#F6F6F5",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#EDECE8",
      "textColor": "#24001C",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20id%3D%22logoSvg%22%20class%3D%22%20_type_13b5d38%22%20preserveAspectRatio%3D%22xMinYMid%20meet%22%20viewBox%3D%220%200%20188%2028%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M17.5131%2019.2264C17.5131%2024.3661%2014.4674%2027.0311%209.13729%2027.0311H0V0.38072H8.75657C13.3252%200.38072%2016.371%202.47468%2016.371%207.61441C16.371%2010.4698%2014.7339%2012.1069%2012.6018%2012.9445C15.4953%2013.6679%2017.5131%2015.4572%2017.5131%2019.2264ZM7.99513%204.37828H4.37828V11.612H7.99513C10.2794%2011.612%2011.9927%2010.8505%2011.9927%207.99513C11.9927%205.13972%2010.2794%204.37828%207.99513%204.37828ZM9.13729%2015.0385H4.37828V23.0336H9.13729C12.1831%2023.0336%2013.1349%2021.3203%2013.1349%2019.036C13.1349%2016.7517%2012.1831%2015.0385%209.13729%2015.0385Z%22%20fill%3D%22currentColor%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(36%2C%200%2C%2028)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M41.8165%2027.0311H37.2478L35.6107%2020.7493H26.9303L25.2932%2027.0311H20.8769L28.4913%200.38072H34.2021L41.8165%2027.0311ZM27.9583%2016.7517H34.5828L31.2705%203.84528L27.9583%2016.7517Z%22%20fill%3D%22currentColor%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(36%2C%200%2C%2028)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M54.8624%2027.0311H50.4841V16.7517L42.1083%200.38072H46.6769L52.6923%2012.9064L58.6696%200.38072H63.2382L54.8624%2016.7517V27.0311Z%22%20fill%3D%22currentColor%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(36%2C%200%2C%2028)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M83.5547%2027.0311H68.3259V0.38072H83.174V4.37828H72.7042V10.8505H82.7933V14.8481H72.7042V23.0336H83.5547V27.0311Z%22%20fill%3D%22currentColor%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(36%2C%200%2C%2028)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M97.2824%2027.4119C91.1909%2027.4119%2088.1451%2024.2138%2087.9547%2018.8457H92.333C92.5234%2021.9295%2094.1985%2023.6047%2097.4727%2023.6047C100.366%2023.6047%20102.079%2022.0818%20102.079%2019.7975C102.079%2017.97%20101.128%2016.9801%2098.8433%2016.1425L94.0462%2014.3912C90.6959%2013.1729%2088.7542%2010.9267%2088.7542%207.50019C88.7542%202.5889%2092.2188%200%2097.3204%200C102.651%200%20105.887%203.8072%20106.077%207.99513H101.699C101.432%205.21587%2099.6428%203.8072%2097.1682%203.8072C94.6554%203.8072%2093.1325%205.02551%2093.1325%207.04333C93.1325%208.83271%2093.8178%209.63223%2096.3686%2010.584L100.747%2012.1831C104.364%2013.5156%20106.458%2015.9522%20106.458%2019.6071C106.458%2024.7468%20102.612%2027.4119%2097.2824%2027.4119Z%22%20fill%3D%22currentColor%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(36%2C%200%2C%2028)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M126.981%2027.0311H112.513V0.38072H116.892V23.0336H126.981V27.0311Z%22%20fill%3D%22currentColor%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(36%2C%200%2C%2028)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M137.424%2027.0311H133.045V0.38072H137.424V27.0311Z%22%20fill%3D%22currentColor%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(36%2C%200%2C%2028)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M164.62%2027.0311H158.528L149.772%205.67273V27.0311H145.584V0.38072H151.675L160.432%2021.7391V0.38072H164.62V27.0311Z%22%20fill%3D%22currentColor%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(36%2C%200%2C%2028)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M188%2027.0311H172.771V0.38072H187.619V4.37828H177.149V10.8505H187.239V14.8481H177.149V23.0336H188V27.0311Z%22%20fill%3D%22currentColor%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(36%2C%200%2C%2028)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://bayesline.com/favicon.svg",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "logoSvg"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Bayesline'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a Demo",
      "reasoning": "Button #0 uses the brand color #3B0728, which is vibrant and stands out as a primary call-to-action with the text 'Book a Demo'."
    },
    "secondary": {
      "index": 4,
      "text": "Reject",
      "reasoning": "Button #4 has a different background color (#EDECE8) and serves as a secondary action with the text 'Reject'."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Bayesline'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```