# Beacon Health Brand Identity A complete profile of **Beacon Health**'s visual system — colors, typography, components, and personality — extracted from https://www.beaconhealth.ai/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/beacon-health - Machine-readable JSON: https://characterquilt.com/branding/beacon-health.json - Per-page llms.txt: https://characterquilt.com/branding/beacon-health/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #C6BCB0 | | Accent | #C86600 | | Body Font | Geist | | Heading Font | Geist | ## Color Palette - primary: #C6BCB0 - secondary: #1C150C - accent: #C86600 - background: #FFFFFF - textPrimary: #C86600 - link: #C86600 ## Typography - primary: Geist — https://fonts.google.com/specimen/Geist - heading: Geist — https://fonts.google.com/specimen/Geist ## Visual Assets - Logo: https://www.beaconhealth.ai/_next/image?url=%2Fimages%2Flogo.png&w=48&q=75&dpl=dpl_9fYxzjky4ADmwotSUfcbsKmnCgBv - Favicon: https://www.beaconhealth.ai/favicon-16x16.png - Social card (og:image): https://beaconhealth.ai/images/beacon-thumbnail.png ## UI Components - buttonPrimary: background=#C86600, textColor=#FFFFFF, borderColor=#D6D0C8, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklab(0.612006 0.0776213 0.152364 / 0.3) 0px 10px 15px -3px, oklab(0.612006 0.0776213 0.152364 / 0.3) 0px 4px 6px -4px - buttonSecondary: background=#FFFFFF, textColor=#C86600, borderColor=#D6D0C8, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px ## Brand Personality Tone: professional · Energy: medium · Audience: healthcare professionals ## Beacon Health Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Beacon Health** - Image: https://beaconhealth.ai/images/beacon-thumbnail.png - Source: https://www.beaconhealth.ai/ - **Beacon Health** - Image: https://www.beaconhealth.ai/apple-touch-icon.png - Source: https://www.beaconhealth.ai/ - **For Current Associates at Beacon Health System - benefits and resources** - Image: https://marvel-b1-cdn.bc0a.com/f00000000166771/www.beaconhealthsystem.org/wp-content/uploads/2023/08/BMG_Mishawaka_Maria_Ad-unit_1920x1080_rev202308_2.jpg - Source: https://www.beaconhealthsystem.org/for-current-associates/ - **CHNA Community Health Resources - Beacon Community Impact** - Image: https://impact.beaconhealthsystem.org/wp-content/uploads/2025/02/Screenshot-2025-02-07-at-4.56.46%E2%80%AFPM-231x300.png - Source: https://impact.beaconhealthsystem.org/chna/ - **Beacon Mat-Su - Beacon OHSS** - Image: https://www.beaconohss.com/app/uploads/2023/10/Mat-Su-website-landing-page-3-600x777.png - Source: https://www.beaconohss.com/story/beacon-mat-su/ - **Make a 2016 Resolution to Talk About Mental Illness: Your Story Could Change a Life** - Image: https://photos.prnewswire.com/prnfull/20151214/295510 - Source: https://www.prnewswire.com/news-releases/make-a-2016-resolution-to-talk-about-mental-illness-your-story-could-change-a-life-300192269.html ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Geist", "role": "unknown" } ], "colors": { "primary": "#C6BCB0", "secondary": "#1C150C", "accent": "#C86600", "background": "#FFFFFF", "textPrimary": "#C86600", "link": "#C86600" }, "typography": { "fontFamilies": { "primary": "Geist", "heading": "Geist" }, "fontStacks": { "heading": [ "Geist" ], "body": [ "Geist" ], "paragraph": [ "Geist" ] }, "fontSizes": { "h1": "72px", "h2": "72px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "buttonPrimary": { "background": "#C86600", "textColor": "#FFFFFF", "borderColor": "#D6D0C8", "borderRadius": "33554400px", "borderRadiusCorners": { "topLeft": "33554400px", "topRight": "33554400px", "bottomRight": "33554400px", "bottomLeft": "33554400px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklab(0.612006 0.0776213 0.152364 / 0.3) 0px 10px 15px -3px, oklab(0.612006 0.0776213 0.152364 / 0.3) 0px 4px 6px -4px" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#C86600", "borderColor": "#D6D0C8", "borderRadius": "33554400px", "borderRadiusCorners": { "topLeft": "33554400px", "topRight": "33554400px", "bottomRight": "33554400px", "bottomLeft": "33554400px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px" } }, "images": { "logo": "https://www.beaconhealth.ai/_next/image?url=%2Fimages%2Flogo.png&w=48&q=75&dpl=dpl_9fYxzjky4ADmwotSUfcbsKmnCgBv", "favicon": "https://www.beaconhealth.ai/favicon-16x16.png", "ogImage": "https://beaconhealth.ai/images/beacon-thumbnail.png", "logoHref": "/", "logoAlt": "Beacon Health Logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Beacon Health'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get In Touch", "reasoning": "Button #0 'Get In Touch' uses the vibrant brand color #C86600, making it the most prominent CTA." }, "secondary": { "index": 1, "text": "Get In Touch", "reasoning": "Button #1 'Get In Touch' has a different background color (#FFFFFF) and serves as a less prominent alternative to the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "healthcare professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Beacon Health'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```