# Beam Brand Identity

A complete profile of **Beam**'s visual system — colors, typography, components, and personality — extracted from https://beam.cloud. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/beam
- Machine-readable JSON: https://characterquilt.com/branding/beam.json
- Per-page llms.txt: https://characterquilt.com/branding/beam/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #9A9DAD |
| Accent | #EEF1FD |
| Body Font | Inter |
| Heading Font | Sequel Sans |

## Color Palette

- primary: #9A9DAD
- secondary: #3E5EDD
- accent: #EEF1FD
- background: #17181C
- textPrimary: #17181C
- link: #EEF1FD

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Sequel Sans — https://fonts.google.com/specimen/Sequel+Sans

## Visual Assets

- Logo: https://www.beam.cloud/static/media/beam-logo.2759c43b.svg
- Favicon: https://www.beam.cloud/favicon.ico
- Social card (og:image): https://www.beam.cloud/meta-hero.png

## UI Components

- buttonPrimary: background=#1B1C21, textColor=#EEF1FD, borderRadius=8px, shadow=rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px
- buttonSecondary: background=#1E1F24, textColor=#EDEEF0, borderRadius=8px, shadow=rgb(46, 48, 56) 0px 0px 0px 1px inset

## Brand Personality

Tone: modern · Energy: medium · Audience: developers

## Beam Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Top Heroku Alternatives • Beam**
  - Image: https://cdn.sanity.io/images/eb1odxxp/blogs/e7bcc60731c9003cd1c355b31ed10d692c821b44-3024x4032.jpg?rect=0,0,3024,2856
  - Source: https://www.beam.cloud/blog/heroku-alternatives
- **Blog • Beam**
  - Image: https://cdn.sanity.io/images/eb1odxxp/blogs/7a7e901fb46d02504ab2a6b38a28e045ef6f7177-2400x1350.jpg
  - Source: https://www.beam.cloud/blog
- **AI Infrastructure For Developers • Beam**
  - Image: https://cdn.sanity.io/images/eb1odxxp/customers/5accb2ed310be1230abf678afc9057e012ddedeb-2699x2649.jpg
  - Source: https://www.beam.cloud/
- **Top Python Web Frameworks: Flask, Django, and FastAPI • Beam**
  - Image: https://cdn.sanity.io/images/eb1odxxp/blogs/c478d7b3d3f0a88b9b6953d218376a05826d8d6a-2940x1842.png
  - Source: https://www.beam.cloud/blog/flask-vs-django-vs-fastapi
- **How to Use ComfyUI • Beam**
  - Image: https://cdn.sanity.io/images/eb1odxxp/blogs/833d8b8dbc75e451634b80064424ee31bacebc20-624x360.png
  - Source: https://www.beam.cloud/blog/how-to-use-comfyui
- **How Geospy Scaled to 3,000,000 Inference Requests in 1 Month With Beam •  Beam**
  - Image: https://cdn.sanity.io/images/eb1odxxp/customers/4471cffeec69a1528ed91beacab7eb015b92e74a-3024x1684.jpg
  - Source: https://www.beam.cloud/customers/geospy-case-study

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Sequel Sans",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#9A9DAD",
    "secondary": "#3E5EDD",
    "accent": "#EEF1FD",
    "background": "#17181C",
    "textPrimary": "#17181C",
    "link": "#EEF1FD"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Sequel Sans"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "system-ui"
      ],
      "body": [
        "Inter",
        "system-ui"
      ],
      "paragraph": [
        "Inter",
        "system-ui"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "52px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1B1C21",
      "textColor": "#EEF1FD",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    },
    "buttonSecondary": {
      "background": "#1E1F24",
      "textColor": "#EDEEF0",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgb(46, 48, 56) 0px 0px 0px 1px inset"
    }
  },
  "images": {
    "logo": "https://www.beam.cloud/static/media/beam-logo.2759c43b.svg",
    "favicon": "https://www.beam.cloud/favicon.ico",
    "ogImage": "https://www.beam.cloud/meta-hero.png",
    "logoHref": "/",
    "logoAlt": "slai-logo-footer"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Beam' from the URL and page title. It links to the homepage, indicating it is the main brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start Deploying",
      "reasoning": "Button #0 ('Start Deploying') is the primary CTA because it uses action-oriented text and stands out as a key action for users to begin using the service."
    },
    "secondary": {
      "index": 1,
      "text": "Talk to an Engineer",
      "reasoning": "Button #1 ('Talk to an Engineer') serves as a secondary action, offering support and engagement, which complements the primary action."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Beam' from the URL and page title. It links to the homepage, indicating it is the main brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```