# Beau Brand Identity

A complete profile of **Beau**'s visual system — colors, typography, components, and personality — extracted from https://beau.to. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/beau
- Machine-readable JSON: https://characterquilt.com/branding/beau.json
- Per-page llms.txt: https://characterquilt.com/branding/beau/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #000000 |
| Accent | #000000 |
| Body Font | Arial |
| Heading Font | Arial |

## Color Palette

- primary: #000000
- accent: #000000
- background: #FFFFFF
- textPrimary: #000000
- link: #000000

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Arial — https://fonts.google.com/specimen/Arial

## Visual Assets

- Logo: https://cdn.prod.website-files.com/682df61c983d64a279648032/682e2db2cbf5d8f4ed08b3c1_17e22def1b7c7604d7bc17da43da4043_logo%402x.png
- Favicon: https://cdn.prod.website-files.com/682df61c983d64a279648032/6838232c61efcfacfc3e5326_66b0c3b86d5f99dbf0cbc25e_favicon.png

## UI Components

- buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=200px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=200px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Beau Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Beau Tasks - Instant Form/Document Verification**
  - Image: https://cdn.prod.website-files.com/682df61c983d64a279648032/682df61c983d64a27964807a_gradient-map-2.webp
  - Source: https://beau.to/tasks/instant-form-document-verification
- **Beau - Make Every Client Document a Data Asset**
  - Image: https://cdn.prod.website-files.com/682df61c983d64a279648032/682df61c983d64a27964807b_gradient-map-1.webp
  - Source: https://beau.to/
- **echo**
  - Image: https://cdn.prod.website-files.com/682df61c983d64a279648032%2F68dd104d722239aba123754a_Screen%20Recording%202025-10-01%20at%20130818-poster-00001.jpg
  - Source: https://beau.to/echo
- **Beau - Make Every Client Document a Data Asset**
  - Image: https://cdn.prod.website-files.com/682df61c983d64a279648032/682e20b4d13f916e5b878650_68c18c8b4e7583b9edfeb2cecfa31ce3_gwm%20slide%203%20copy%402x.png
  - Source: https://beau.to/
- **echo**
  - Image: https://cdn.prod.website-files.com/682df61c983d64a279648032/686d306824fa371518027cb0_Frame.png
  - Source: https://beau.to/echo
- **Beau - Make Every Client Document a Data Asset**
  - Image: https://cdn.prod.website-files.com/682df61c983d64a279648032/682e293d8b044ed58ad31a93_677e331c9830f0b1612bb7a9_ezgif-3-0edac36186.gif
  - Source: https://beau.to/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "unknown"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "Geist",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Geist",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "56px",
      "body": "17px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "200px",
      "borderRadiusCorners": {
        "topLeft": "200px",
        "topRight": "200px",
        "bottomRight": "200px",
        "bottomLeft": "200px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "200px",
      "borderRadiusCorners": {
        "topLeft": "200px",
        "topRight": "200px",
        "bottomRight": "200px",
        "bottomLeft": "200px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/682df61c983d64a279648032/682e2db2cbf5d8f4ed08b3c1_17e22def1b7c7604d7bc17da43da4043_logo%402x.png",
    "favicon": "https://cdn.prod.website-files.com/682df61c983d64a279648032/6838232c61efcfacfc3e5326_66b0c3b86d5f99dbf0cbc25e_favicon.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Logo Link that leads to home page"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Beau'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Request demoRequest demo",
      "reasoning": "Button #1 'Request demo' is likely the primary CTA due to its action-oriented text and prominence in the context of a business-focused website."
    },
    "secondary": {
      "index": 3,
      "text": "Get in touchGet in touch",
      "reasoning": "Button #3 'Get in touch' has a different background color and serves as a secondary action, suitable for follow-up engagement."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Beau'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```