# BeGo Brand Identity A complete profile of **BeGo**'s visual system — colors, typography, components, and personality — extracted from http://www.bego.ai. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/bego - Machine-readable JSON: https://characterquilt.com/branding/bego.json - Per-page llms.txt: https://characterquilt.com/branding/bego/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #FFEE00 | | Accent | #FFEE00 | | Body Font | Poppins | | Heading Font | Soliden Trial | ## Color Palette - primary: #FFEE00 - accent: #FFEE00 - background: #080C0F - textPrimary: #080C0F - link: #FFEE00 ## Typography - primary: Poppins — https://fonts.google.com/specimen/Poppins - heading: Soliden Trial — https://fonts.google.com/specimen/Soliden+Trial ## Visual Assets - Logo: https://www.bego.ai/assets/images/prudential/bego-pru.svg - Favicon: https://www.bego.ai/favicon.ico - Social card (og:image): https://bego.ai/assets/images/yellow-logo.png ## UI Components - input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#060606, textColor=#EDEDED, borderColor=#EDEDED, borderRadius=24.3227px, shadow=none - buttonSecondary: background=transparent, textColor=#080C0F, borderColor=#080C0F, borderRadius=53.3345px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: businesses in logistics and transportation ## BeGo Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Your fleet tracking software: BeGo Black** - Image: https://bego.ai/assets/black/rock.png - Source: https://bego.ai/en/fleet-tracking-software - **BeGo: Plataforma logística que conecta transportistas y carga** - Image: https://i0.wp.com/blog.bego.ai/wp-content/uploads/2022/02/BLOG1.jpeg?fit=1607%2C828&ssl=1 - Source: https://blog.bego.ai/bego-guia/bienvenido-a-beblog/ - **Bill of Lading: ¿Qué es y para qué sirve? | BeBlog** - Image: https://i0.wp.com/blog.bego.ai/wp-content/uploads/2025/06/s-documentacion.webp?fit=1200%2C630&ssl=1&resize=350%2C200 - Source: https://blog.bego.ai/conocimiento/que-es-el-bill-of-lading/ - **IA Generativa: Transformando el Comercio Global | BeBlog** - Image: https://i0.wp.com/blog.bego.ai/wp-content/uploads/2024/09/02_inteligencia-artificial-1-scaled.webp?fit=2560%2C1801&ssl=1 - Source: https://blog.bego.ai/conocimiento/que-es-la-inteligencia-artificial-generativa-gai-y-cuales-son-sus-implicaciones-en-el-comercio-internacional/ - **Logística detrás del transporte de órganos por vía aérea | BeBlog** - Image: https://i0.wp.com/blog.bego.ai/wp-content/uploads/2023/12/02_mexico_portada_blog-scaled.webp?fit=2560%2C1801&ssl=1 - Source: https://blog.bego.ai/conocimiento/logistica-detras-del-transporte-organos-via-aerea/ - **BeGo Guía: Cómo funciona el cálculo de impuestos para importar** - Image: https://i0.wp.com/blog.bego.ai/wp-content/uploads/2023/10/01_impuestos_portada_blog-scaled.webp?fit=2560%2C1801&ssl=1 - Source: https://blog.bego.ai/bego-guia/como-funcione-el-calculo-de-impuestos-para-importar-a-mexico/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Poppins", "role": "body" }, { "family": "Roboto", "role": "body" }, { "family": "Soliden Trial", "role": "heading" }, { "family": "Gotham", "role": "unknown" } ], "colors": { "primary": "#FFEE00", "accent": "#FFEE00", "background": "#080C0F", "textPrimary": "#080C0F", "link": "#FFEE00" }, "typography": { "fontFamilies": { "primary": "Poppins", "heading": "Soliden Trial" }, "fontStacks": { "heading": [ "Poppins" ], "body": [ "Roboto", "sans-serif" ], "paragraph": [ "Soliden Trial" ] }, "fontSizes": { "h1": "54.4532px", "h2": "20.5729px", "body": "18.6667px" } }, "spacing": { "baseUnit": 4, "borderRadius": "10px" }, "components": { "input": { "background": "transparent", "textColor": "#FFFFFF", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#060606", "textColor": "#EDEDED", "borderColor": "#EDEDED", "borderRadius": "24.3227px", "borderRadiusCorners": { "topLeft": "24.3227px", "topRight": "24.3227px", "bottomRight": "24.3227px", "bottomLeft": "24.3227px" }, "shadow": "none" }, "buttonSecondary": { "background": "transparent", "textColor": "#080C0F", "borderColor": "#080C0F", "borderRadius": "53.3345px", "borderRadiusCorners": { "topLeft": "53.3345px", "topRight": "53.3345px", "bottomRight": "53.3345px", "bottomLeft": "53.3345px" }, "shadow": "none" } }, "images": { "logo": "https://www.bego.ai/assets/images/prudential/bego-pru.svg", "favicon": "https://www.bego.ai/favicon.ico", "ogImage": "https://bego.ai/assets/images/yellow-logo.png", "logoAlt": "Logo de BeGo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, has a medium size, and the alt text matches the brand name 'BeGo'.", "confidence": 0.8, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "¡Conoce más!", "reasoning": "Button #0 has a distinct dark background color (#060606) and a clear call-to-action text '¡Conoce más!', making it stand out as the primary CTA." }, "secondary": { "index": 1, "text": "Quiero saber más", "reasoning": "Button #1 has a transparent background with a border and text color that matches the brand's primary color scheme, making it suitable as a secondary CTA." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "businesses in logistics and transportation" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, has a medium size, and the alt text matches the brand name 'BeGo'.", "confidence": 0.8 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```