# Beluga Brand Identity

A complete profile of **Beluga**'s visual system — colors, typography, components, and personality — extracted from https://www.trybeluga.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/beluga
- Machine-readable JSON: https://characterquilt.com/branding/beluga.json
- Per-page llms.txt: https://characterquilt.com/branding/beluga/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0C1249 |
| Accent | #0014F6 |
| Body Font | Work Sans |
| Heading Font | gtMaru |

## Color Palette

- primary: #0C1249
- secondary: #7782F6
- accent: #0014F6
- background: #FAF9F5
- textPrimary: #0014F6
- link: #0014F6

## Typography

- primary: Work Sans — https://fonts.google.com/specimen/Work+Sans
- heading: gtMaru — https://fonts.google.com/specimen/gtMaru

## Visual Assets

- Logo: https://www.trybeluga.ai/assets/logo-full-color.svg?dpl=dpl_86ARdy3hDd2cLMvmjsFbwjZ7Pc2o
- Favicon: https://www.trybeluga.ai/favicon.ico?favicon.347d6649.ico

## UI Components

- input: background=#FAF9F5, textColor=#0C1249, borderColor=#5C67E7, borderRadius=14px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(255, 255, 255, 0.19) 0px 1px 2px 0px inset, rgba(0, 0, 0, 0.19) 0px 1px 2px 0px, rgba(0, 0, 0, 0.082) 0px 2px 4px 0px
- buttonPrimary: background=#0014F6, textColor=#FFFFFF, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(255, 255, 255, 0.314) 0px 1px 2px 0px inset, rgba(0, 0, 0, 0.19) 0px 2px 4px 0px, rgba(0, 0, 0, 0.082) 0px 4px 8px 0px
- buttonSecondary: background=#FAF9F5, textColor=#0C1249, borderColor=#0214D3, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(255, 255, 255, 0.19) 0px 1px 2px 0px inset, rgba(0, 0, 0, 0.19) 0px 1px 2px 0px, rgba(0, 0, 0, 0.082) 0px 2px 4px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: businesses seeking influencer marketing solutions

## Beluga Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Team | Beluga**
  - Image: https://www.trybeluga.ai/assets/LucaEmoji_Oops.png
  - Source: https://www.trybeluga.ai/team
- **Beluga | Influencer marketing, managed for you.**
  - Image: https://www.trybeluga.ai/assets/twentytwo.png
  - Source: https://www.trybeluga.ai/
- **NerdWallet / Genius Beluga - 2025 Super Bowl Commercial**
  - Image: https://i.ytimg.com/vi/JcZ5uXIjqE4/hq720.jpg?sqp=-oaymwE7CK4FEIIDSFryq4qpAy0IARUAAAAAGAElAADIQj0AgKJD8AEB-AH-CYAC0AWKAgwIABABGFEgZChlMA8=&rs=AOn4CLCN3vNvOl6pCPFjGVPeX7GhsEI6_g
  - Source: https://www.youtube.com/watch?v=JcZ5uXIjqE4
- **Endangered Beluga Whales in Cook Inlet Rivers and Streams | NOAA Fisheries**
  - Image: https://media.fisheries.noaa.gov/2021-08/cook-inlet-beluga-shore-sign-april2018-sm.png
  - Source: https://www.fisheries.noaa.gov/resource/outreach-materials/endangered-beluga-whales-cook-inlet-rivers-and-streams
- **Kieran Culkin Stars as a Genius Beluga Whale in NerdWallet's Super Bowl  2025 Ad | LBBOnline**
  - Image: https://d3q27bh1u24u2o.cloudfront.net/news/NerdWallet_1.png
  - Source: https://lbbonline.com/news/kieran-culkin-stars-as-a-genius-beluga-whale-in-nerdwallets-super-bowl-2025-ad

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Work Sans",
      "role": "body"
    },
    {
      "family": "gtMaru",
      "role": "heading"
    },
    {
      "family": "hobeauxBold",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#0C1249",
    "secondary": "#7782F6",
    "accent": "#0014F6",
    "background": "#FAF9F5",
    "textPrimary": "#0014F6",
    "link": "#0014F6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Work Sans",
      "heading": "gtMaru"
    },
    "fontStacks": {
      "heading": [
        "gtMaru"
      ],
      "body": [
        "Work Sans"
      ],
      "paragraph": [
        "Work Sans"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 6,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FAF9F5",
      "textColor": "#0C1249",
      "borderColor": "#5C67E7",
      "borderRadius": "14px",
      "borderRadiusCorners": {
        "topLeft": "14px",
        "topRight": "14px",
        "bottomRight": "14px",
        "bottomLeft": "14px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(255, 255, 255, 0.19) 0px 1px 2px 0px inset, rgba(0, 0, 0, 0.19) 0px 1px 2px 0px, rgba(0, 0, 0, 0.082) 0px 2px 4px 0px"
    },
    "buttonPrimary": {
      "background": "#0014F6",
      "textColor": "#FFFFFF",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(255, 255, 255, 0.314) 0px 1px 2px 0px inset, rgba(0, 0, 0, 0.19) 0px 2px 4px 0px, rgba(0, 0, 0, 0.082) 0px 4px 8px 0px"
    },
    "buttonSecondary": {
      "background": "#FAF9F5",
      "textColor": "#0C1249",
      "borderColor": "#0214D3",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(255, 255, 255, 0.19) 0px 1px 2px 0px inset, rgba(0, 0, 0, 0.19) 0px 1px 2px 0px, rgba(0, 0, 0, 0.082) 0px 2px 4px 0px"
    }
  },
  "images": {
    "logo": "https://www.trybeluga.ai/assets/logo-full-color.svg?dpl=dpl_86ARdy3hDd2cLMvmjsFbwjZ7Pc2o",
    "favicon": "https://www.trybeluga.ai/favicon.ico?favicon.347d6649.ico",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Beluga"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Beluga'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "Button #0 'Get Started' is the primary CTA due to its vibrant blue color (#0014F6) and action-oriented text, making it the most prominent call-to-action."
    },
    "secondary": {
      "index": 4,
      "text": "TALK TO US",
      "reasoning": "Button #4 'TALK TO US' is selected as the secondary CTA because it has a different background color (#FAF9F5) and serves as a supportive action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "businesses seeking influencer marketing solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Beluga'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```