# Benchify Brand Identity

A complete profile of **Benchify**'s visual system — colors, typography, components, and personality — extracted from https://www.benchify.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/benchify
- Machine-readable JSON: https://characterquilt.com/branding/benchify.json
- Per-page llms.txt: https://characterquilt.com/branding/benchify/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0D9488 |
| Accent | #0D9488 |
| Body Font | Outfit |
| Heading Font | Outfit |

## Color Palette

- primary: #0D9488
- secondary: #030712
- accent: #0D9488
- background: #FFFFFF
- textPrimary: #171717
- link: #FFFBEB

## Typography

- primary: Outfit — https://fonts.google.com/specimen/Outfit
- heading: Outfit — https://fonts.google.com/specimen/Outfit

## Visual Assets

- Logo: https://www.benchify.com/logo.svg
- Favicon: https://www.benchify.com/favicon.ico?favicon.0ghjih8.wii82.ico
- Social card (og:image): https://benchify.com/og-image.jpg

## UI Components

- buttonPrimary: background=#0D9488, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#171717, textColor=#FFFFFF, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals

## Benchify Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Terms of Service | Benchify**
  - Image: https://benchify.com/og-image.jpg
  - Source: https://www.benchify.com/legal/terms
- **Benchify: Executable healthcare contracts | Y Combinator**
  - Image: https://i.ytimg.com/vi/my7yzpp8AqY/maxresdefault.jpg
  - Source: https://www.ycombinator.com/companies/benchify
- **Ayoub Bennouna | Dribbble**
  - Image: https://cdn.dribbble.com/userupload/12180585/file/original-0963bae277a8ef47a4815335ed367002.png?resize=400x0
  - Source: https://dribbble.com/AyoubBennouna

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Outfit",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0D9488",
    "secondary": "#030712",
    "accent": "#0D9488",
    "background": "#FFFFFF",
    "textPrimary": "#171717",
    "link": "#FFFBEB"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Outfit",
      "heading": "Outfit"
    },
    "fontStacks": {
      "heading": [
        "Outfit"
      ],
      "body": [
        "Outfit"
      ],
      "paragraph": [
        "Outfit"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0D9488",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#171717",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.benchify.com/logo.svg",
    "favicon": "https://www.benchify.com/favicon.ico?favicon.0ghjih8.wii82.ico",
    "ogImage": "https://benchify.com/og-image.jpg",
    "logoHref": "/",
    "logoAlt": "Benchify Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Benchify', and links to the homepage.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request a Demo",
      "reasoning": "Button #0 'Request a Demo' uses the vibrant brand color #0D9488, making it the primary call-to-action due to its prominence and action-oriented text."
    },
    "secondary": {
      "index": 2,
      "text": "See a Live Verification",
      "reasoning": "Button #2 'See a Live Verification' uses a dark background #171717, which is distinct from the primary button's color, making it suitable as a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Benchify', and links to the homepage.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```