# Benchling Brand Identity A complete profile of **Benchling**'s visual system — colors, typography, components, and personality — extracted from http://benchling.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/benchling - Machine-readable JSON: https://characterquilt.com/branding/benchling.json - Per-page llms.txt: https://characterquilt.com/branding/benchling/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #000DB5 | | Accent | #000DB5 | | Body Font | Graphik | | Heading Font | GT America | ## Color Palette - primary: #000DB5 - secondary: #2B39F1 - accent: #000DB5 - background: #FFFFFF - textPrimary: #000650 - link: #000650 ## Typography - primary: Graphik — https://fonts.google.com/specimen/Graphik - heading: GT America — https://fonts.google.com/specimen/GT+America ## Visual Assets - Logo: 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- Favicon: https://www.benchling.com/favicon.ico - Social card (og:image): https://www.benchling.com/assets/images/benchling.com.png ## UI Components - buttonPrimary: background=#000DB5, textColor=#F0F6FE, borderRadius=50px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#000650, borderRadius=50px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: biotech professionals and researchers ## Benchling Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **The Benchling Blog** - Image: https://images.ctfassets.net/kzeezny59h5p/5S6a9xanFxWPV5Tf5dJMPZ/19fbe067c836d45cd5a308ab6229d0b6/01-OG.png - Source: https://www.benchling.com/blog - **Partner Program | Benchling** - Image: https://images.ctfassets.net/kzeezny59h5p/6EOgc7GI6BwZ4UfDxl83vd/d8ddb949f84f5bbe202b786f7e90007b/Ecosystem_Apps-Blog-Logos-4__4_.png - Source: https://www.benchling.com/partnerships - **End-to-end automated workflows for AI-first R&D** - Image: https://images.ctfassets.net/kzeezny59h5p/1ou0ban5EWEMJurnDUDB68/c1f7df1a272f1700e33aaf88ffbbf594/Benchling_Biologics_hero_image.png - Source: https://www.benchling.com/blog/end-to-end-automated-workflows - **The Benchling Blog** - Image: https://images.ctfassets.net/kzeezny59h5p/6uKIHtmtN8ncFZUxpiOEq0/1705335832051ef147663cc69a79f785/Blog-Post-2025-Dev-Summit__2_.png - Source: https://www.benchling.com/blog - **The Benchling Blog** - Image: https://images.ctfassets.net/kzeezny59h5p/1FSvpbcqliHWU0tLyfQVLu/a510354a909e5e0f36ce9daae3882368/Blog-Post-Build_your_bench.png - Source: https://www.benchling.com/blog ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Graphik", "role": "body" }, { "family": "GT America", "role": "heading" } ], "colors": { "primary": "#000DB5", "secondary": "#2B39F1", "accent": "#000DB5", "background": "#FFFFFF", "textPrimary": "#000650", "link": "#000650" }, "typography": { "fontFamilies": { "primary": "Graphik", "heading": "GT America" }, "fontStacks": { "heading": [ "Graphik", "arial", "helvetica", "sans-serif" ], "body": [ "Graphik", "arial", "helvetica", "sans-serif" ], "paragraph": [ "Graphik", "arial", "helvetica", "sans-serif" ] }, "fontSizes": { "h1": "60px", "h2": "48px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "20px" }, "components": { "buttonPrimary": { "background": "#000DB5", "textColor": "#F0F6FE", "borderRadius": "50px", "borderRadiusCorners": { "topLeft": "50px", "topRight": "50px", "bottomRight": "50px", "bottomLeft": "50px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#000650", "borderRadius": "50px", "borderRadiusCorners": { "topLeft": "50px", "topRight": "50px", "bottomRight": "50px", "bottomLeft": "50px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://www.benchling.com/favicon.ico", "ogImage": "https://www.benchling.com/assets/images/benchling.com.png", "logoHref": "/", "logoAlt": "Benchling Logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, medium-sized, located at the top, and matches the brand name 'Benchling'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 2, "text": "Request a demo", "reasoning": "Button #2 'Request a demo' uses a vibrant brand color (#000DB5) and has action-oriented text, making it a strong primary CTA." }, "secondary": { "index": 1, "text": "Read the blog", "reasoning": "Button #1 'Read the blog' has a different background color (#FFFFFF) and serves as a secondary action with less urgency." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "biotech professionals and researchers" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located at the top, and matches the brand name 'Benchling'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```