# Bento Brand Identity A complete profile of **Bento**'s visual system — colors, typography, components, and personality — extracted from http://trybento.co/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/bento - Machine-readable JSON: https://characterquilt.com/branding/bento.json - Per-page llms.txt: https://characterquilt.com/branding/bento/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #394A5A | | Accent | #376FFF | | Body Font | Roboto | | Heading Font | Roboto | ## Color Palette - primary: #394A5A - secondary: #40556A - accent: #376FFF - background: #FFFFFF - textPrimary: #376FFF - link: #376FFF ## Typography - primary: Roboto — https://fonts.google.com/specimen/Roboto - heading: Roboto — https://fonts.google.com/specimen/Roboto ## Visual Assets - Logo: https://www.trybento.co/60dee9f0015de513af439f5f/648323b7fd3b2affb8a6f445_logo-white.svg - Favicon: https://www.trybento.co/60dee9f0015de513af439f5f/60dee9f0015de541fc439f78_32.png ## UI Components - input: background=#FFFFFF, textColor=#333333, borderColor=#CACFD5, borderRadius=10px, shadow=none - buttonPrimary: background=#376FFF, textColor=#FFFFFF, borderRadius=10px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#306AFF, borderColor=#EFF5FF, borderRadius=100px, shadow=rgba(0, 0, 0, 0.08) 0px 0px 6px 0px ## Brand Personality Tone: modern · Energy: medium · Audience: modern founders and entrepreneurs ## Bento Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Viral marketing campaigns | Bento** - Image: https://www.trybento.co/60deeaff0e798e567389bbb8/65a6f69c2c49007a6ad9ad2f_headshot-bg-comp.jpeg - Source: https://www.trybento.co/articles/5-tips-for-creating-successful-viral-marketing-campaigns - **Viral marketing campaigns | Bento** - Image: https://www.trybento.co/60dee9f0015de513af439f5f/652dadba9175f068cf03294e_Blog.jpg - Source: https://www.trybento.co/articles/5-tips-for-creating-successful-viral-marketing-campaigns - **Bento | Marketing Automation & CRM for Modern Founders** - Image: https://cdn.prod.website-files.com/60dee9f0015de513af439f5f/656517f186887ad68e8ee93e_OG%20img.jpg - Source: https://www.trybento.co/ - **Bento | Marketing Automation & CRM for Modern Founders** - Image: https://www.trybento.co/60dee9f0015de513af439f5f/655e4f32dd77249ab4d74e75_Business%20metric%20graphic.jpg - Source: https://www.trybento.co/ - **Viral marketing campaigns | Bento** - Image: https://www.trybento.co/60deeaff0e798e567389bbb8/65a6f65cfe023cf54b74900f_two%20towers-%20one%20with%20bad%20foundation.jpg - Source: https://www.trybento.co/articles/5-tips-for-creating-successful-viral-marketing-campaigns - **Accelerate Customer Onboarding like OpsLevel | Bento** - Image: https://cdn.prod.website-files.com/60deeaff0e798e567389bbb8/624cab367bdbd2029644963c_Opslevel%20case%20study%20(1).png - Source: https://www.trybento.co/articles/case-study-opslevel ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Roboto", "role": "body" }, { "family": "Noto Sans", "role": "body" }, { "family": "Ubuntu", "role": "body" }, { "family": "Cantarell", "role": "body" }, { "family": "Helvetica Neue", "role": "body" } ], "colors": { "primary": "#394A5A", "secondary": "#40556A", "accent": "#376FFF", "background": "#FFFFFF", "textPrimary": "#376FFF", "link": "#376FFF" }, "typography": { "fontFamilies": { "primary": "Roboto", "heading": "Roboto" }, "fontStacks": { "heading": [ "system-ui", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Noto Sans", "Ubuntu", "Cantarell", "Helvetica Neue", "Oxygen", "Fira Sans", "Droid Sans", "sans-serif" ], "body": [ "system-ui", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Noto Sans", "Ubuntu", "Cantarell", "Helvetica Neue", "Oxygen", "Fira Sans", "Droid Sans", "sans-serif" ], "paragraph": [ "system-ui", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Noto Sans", "Ubuntu", "Cantarell", "Helvetica Neue", "Oxygen", "Fira Sans", "Droid Sans", "sans-serif" ] }, "fontSizes": { "h1": "32px", "h2": "32px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#333333", "borderColor": "#CACFD5", "borderRadius": "10px", "borderRadiusCorners": { "topLeft": "10px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "10px" }, "shadow": "none" }, "buttonPrimary": { "background": "#376FFF", "textColor": "#FFFFFF", "borderRadius": "10px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "10px", "bottomRight": "10px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#306AFF", "borderColor": "#EFF5FF", "borderRadius": "100px", "borderRadiusCorners": { "topLeft": "100px", "topRight": "100px", "bottomRight": "100px", "bottomLeft": "100px" }, "shadow": "rgba(0, 0, 0, 0.08) 0px 0px 6px 0px" } }, "images": { "logo": "https://www.trybento.co/60dee9f0015de513af439f5f/648323b7fd3b2affb8a6f445_logo-white.svg", "favicon": "https://www.trybento.co/60dee9f0015de513af439f5f/60dee9f0015de541fc439f78_32.png", "ogImage": null }, "__llm_logo_reasoning": { "selectedIndex": 3, "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Bento'.", "confidence": 0.95, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Submit", "reasoning": "Button #0 with text 'Submit' uses the vibrant brand color #376FFF, making it the most prominent and action-oriented CTA on the page." }, "secondary": { "index": 2, "text": "See all", "reasoning": "Button #2 with text 'See all' has a different background color (#FFFFFF) and serves as a secondary action with a less prominent style." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "modern founders and entrepreneurs" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Bento'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```