# Bentocart Brand Identity A complete profile of **Bentocart**'s visual system — colors, typography, components, and personality — extracted from https://www.bentocart.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/bentocart - Machine-readable JSON: https://characterquilt.com/branding/bentocart.json - Per-page llms.txt: https://characterquilt.com/branding/bentocart/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #3C763D | | Accent | #ED5103 | | Body Font | Work Sans | | Heading Font | Manrope | ## Color Palette - primary: #3C763D - secondary: #337AB7 - accent: #ED5103 - background: #F7F2E6 - textPrimary: #333333 - link: #337AB7 ## Typography - primary: Work Sans — https://fonts.google.com/specimen/Work+Sans - heading: Manrope — https://fonts.google.com/specimen/Manrope ## Visual Assets - Logo: https://bentoclub.s3.us-west-1.amazonaws.com/assets/neon/neon-logo-100.png - Favicon: https://www.exploreneon.com/static/store/favicon.98dc9f595fff.ico - Social card (og:image): https://bentoclub.s3.us-west-1.amazonaws.com/social/neon-social-share-2.jpg ## UI Components - input: background=#FFFFFF, textColor=#606060, borderColor=#121212, borderRadius=5px, shadow=none - buttonPrimary: background=#ED5103, textColor=#FFFFFF, borderRadius=30px, shadow=none - buttonSecondary: background=#121212, textColor=#FFFFFF, borderRadius=140px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: tech-savvy consumers ## Bentocart Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Login | Neon** - Image: https://bentoclub.s3.us-west-1.amazonaws.com/social/neon-social-share-2.jpg - Source: https://www.bentocart.com/bentopass/activate - **Jiangnan Cuisine / 苏味馆Delivery Menu | San Francisco Bay Area Wide Delivery | Neon** - Image: https://demjg42rarnj2.cloudfront.net/hovxng12o/image/upload/c_fill,h_627,w_1200/v1/production/41/6 - Source: https://www.bentocart.com/store/restaurant/41/?group_delivery_date=2020-06-17 - **Washington Bakery & Restaurant Delivery Menu | San Francisco Bay Area Wide Delivery | Neon** - Image: https://demjg42rarnj2.cloudfront.net/hovxng12o/image/upload/c_fill,h_627,w_1200/v1/production/85/None - Source: https://www.bentocart.com/store/restaurant/85/?date=2019-07-12 - **New Bay Area food-delivery services keep launching. Can they compete with DoorDash?** - Image: https://s.hdnux.com/photos/01/23/27/31/21853821/7/rawImage.jpg - Source: https://www.sfchronicle.com/food/restaurants/article/New-Bay-Area-food-delivery-services-keep-16723612.php - **Bentocart - Nextdoor** - Image: https://us1-photo.nextdoor.com/business_cover/96/2d/962d6e89a8194a18577c4440af202084.png - Source: https://nextdoor.com/pages/bentocart-san-francisco-ca/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Work Sans", "role": "body" }, { "family": "Manrope", "role": "heading" }, { "family": "Lilita One", "role": "display" } ], "colors": { "primary": "#3C763D", "secondary": "#337AB7", "accent": "#ED5103", "background": "#F7F2E6", "textPrimary": "#333333", "link": "#337AB7" }, "typography": { "fontFamilies": { "primary": "Work Sans", "heading": "Manrope" }, "fontStacks": { "heading": [ "Lilita One", "sans-serif" ], "body": [ "Work Sans", "Helvetica", "Arial", "sans-serif" ], "paragraph": [ "Work Sans", "Helvetica", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "52px", "h2": "25px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#606060", "borderColor": "#121212", "borderRadius": "5px", "borderRadiusCorners": { "topLeft": "5px", "topRight": "5px", "bottomRight": "5px", "bottomLeft": "5px" }, "shadow": "none" }, "buttonPrimary": { "background": "#ED5103", "textColor": "#FFFFFF", "borderRadius": "30px", "borderRadiusCorners": { "topLeft": "30px", "topRight": "30px", "bottomRight": "30px", "bottomLeft": "30px" }, "shadow": "none" }, "buttonSecondary": { "background": "#121212", "textColor": "#FFFFFF", "borderRadius": "140px", "borderRadiusCorners": { "topLeft": "140px", "topRight": "140px", "bottomRight": "140px", "bottomLeft": "140px" }, "shadow": "none" } }, "images": { "logo": "https://bentoclub.s3.us-west-1.amazonaws.com/assets/neon/neon-logo-100.png", "favicon": "https://www.exploreneon.com/static/store/favicon.98dc9f595fff.ico", "ogImage": "https://bentoclub.s3.us-west-1.amazonaws.com/social/neon-social-share-2.jpg", "logoHref": "/", "logoAlt": "Neon Market" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "See Menu", "reasoning": "Button #0 has a vibrant red/orange color (#ED5103), which is typically used for primary CTAs due to its high visibility and action-oriented nature." }, "secondary": { "index": 1, "text": "See Menu", "reasoning": "Button #1 has a dark background (#121212), making it suitable as a secondary button since it contrasts with the primary button's vibrant color." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "tech-savvy consumers" }, "designSystem": { "framework": "bootstrap", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```