# Besimple AI Brand Identity A complete profile of **Besimple AI**'s visual system — colors, typography, components, and personality — extracted from https://besimple.ai. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/besimple-ai - Machine-readable JSON: https://characterquilt.com/branding/besimple-ai.json - Per-page llms.txt: https://characterquilt.com/branding/besimple-ai/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #0000EE | | Accent | #F36A3A | | Body Font | NType 82 Regular | | Heading Font | Suisse Intl Regular | ## Color Palette - primary: #0000EE - accent: #F36A3A - background: #F0EFEB - textPrimary: #111111 - link: #F36A3A ## Typography - primary: NType 82 Regular — https://fonts.google.com/specimen/NType+82+Regular - heading: Suisse Intl Regular — https://fonts.google.com/specimen/Suisse+Intl+Regular ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20viewBox%3D%220%200%2026%2035%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20width%3D%2226%22%20height%3D%2235%22%20viewBox%3D%220%200%2026%2035%22%20fill%3D%22none%22%20id%3D%22svg-70852309_590%22%3E%0A%3Cpath%20d%3D%22M12.6055%2034.348C19.5673%2034.348%2025.2109%2028.7042%2025.2109%2021.7424C25.2109%2014.7806%2019.5673%209.13696%2012.6055%209.13696C5.64367%209.13696%200%2014.7806%200%2021.7424C0%2028.7042%205.64367%2034.348%2012.6055%2034.348Z%22%20fill%3D%22%23EDA436%22%2F%3E%0A%3Cpath%20d%3D%22M12.6075%209.13704C7.8327%205.52265%205.60283%202.47698%205.91793%200C11.2505%200.41992%2013.4803%203.4656%2012.6075%209.13704Z%22%20fill%3D%22%235F8F4F%22%2F%3E%0A%3Cpath%20d%3D%22M12.6074%209.1501C15.2335%207.67947%2017.1244%206.20881%2018.2799%204.73818C16.0739%203.68771%2014.1831%205.15838%2012.6074%209.1501Z%22%20fill%3D%22%235F8F4F%22%2F%3E%0A%3C%2Fsvg%3E%3C%2Fsvg%3E - Favicon: https://framerusercontent.com/images/nvWsm9OWLX3ZveIuJEWStbEd7vg.png ## UI Components - buttonPrimary: background=#111111, textColor=#0000EE, borderRadius=3px, shadow=none - buttonSecondary: background=#E6E5E1, textColor=#0000EE, borderRadius=3px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: business professionals and tech enthusiasts ## Besimple AI Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Besimple AI** - Image: https://framerusercontent.com/images/auhNCU55RztKTiZQzTo9j4UpdQ.png?width=7680&height=4320 - Source: https://besimple.ai/blog - **Besimple AI** - Image: https://framerusercontent.com/images/62n9BHiAmS1AbRqkDT4wExLwWu8.png?width=1881&height=1240 - Source: https://besimple.ai/ - **Besimple AI** - Image: https://framerusercontent.com/images/sxSqca12EmaCh6eYw0HBes9FnyM.png?width=1440&height=1420 - Source: https://besimple.ai/ - **Besimple AI** - Image: https://framerusercontent.com/images/zy7P0msZW63NyxynpU5TyiwGAs.png?width=431&height=576 - Source: https://besimple.ai/ - **Besimple AI: Spin up your own data annotation platform in 60 seconds** - Image: https://i.ytimg.com/vi/Hw-EVKdOhds/maxresdefault.jpg - Source: https://www.youtube.com/watch?v=Hw-EVKdOhds - **Besimple AI Launches: Spin Up Your Own Data Annotation Platform in 60 Seconds 🚀 | Fondo** - Image: https://cdn.prod.website-files.com/691672e8696835fde83bf394/6984670b4a2fc158983f9db4_6831103896e6584aae85d093_besimple%2520landing%2520page%2520resized.png - Source: https://fondo.com/blog/besimple-ai-launches ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "NType 82 Regular", "role": "body" }, { "family": "Suisse Intl Light", "role": "body" }, { "family": "Suisse Intl Regular", "role": "heading" }, { "family": "Ndot 55", "role": "unknown" }, { "family": "Universal Sans Display Trial", "role": "display" } ], "colors": { "primary": "#0000EE", "accent": "#F36A3A", "background": "#F0EFEB", "textPrimary": "#111111", "link": "#F36A3A" }, "typography": { "fontFamilies": { "primary": "NType 82 Regular", "heading": "Suisse Intl Regular" }, "fontStacks": { "heading": [ "sans-serif" ], "body": [ "sans-serif" ], "paragraph": [ "Suisse Intl Light", "sans-serif" ] }, "fontSizes": { "h1": "12px", "h2": "12px", "body": "15px" } }, "spacing": { "baseUnit": 4, "borderRadius": "3px" }, "components": { "buttonPrimary": { "background": "#111111", "textColor": "#0000EE", "borderRadius": "3px", "borderRadiusCorners": { "topLeft": "3px", "topRight": "3px", "bottomRight": "3px", "bottomLeft": "3px" }, "shadow": "none" }, "buttonSecondary": { "background": "#E6E5E1", "textColor": "#0000EE", "borderRadius": "3px", "borderRadiusCorners": { "topLeft": "3px", "topRight": "3px", "bottomRight": "3px", "bottomLeft": "3px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20viewBox%3D%220%200%2026%2035%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20width%3D%2226%22%20height%3D%2235%22%20viewBox%3D%220%200%2026%2035%22%20fill%3D%22none%22%20id%3D%22svg-70852309_590%22%3E%0A%3Cpath%20d%3D%22M12.6055%2034.348C19.5673%2034.348%2025.2109%2028.7042%2025.2109%2021.7424C25.2109%2014.7806%2019.5673%209.13696%2012.6055%209.13696C5.64367%209.13696%200%2014.7806%200%2021.7424C0%2028.7042%205.64367%2034.348%2012.6055%2034.348Z%22%20fill%3D%22%23EDA436%22%2F%3E%0A%3Cpath%20d%3D%22M12.6075%209.13704C7.8327%205.52265%205.60283%202.47698%205.91793%200C11.2505%200.41992%2013.4803%203.4656%2012.6075%209.13704Z%22%20fill%3D%22%235F8F4F%22%2F%3E%0A%3Cpath%20d%3D%22M12.6074%209.1501C15.2335%207.67947%2017.1244%206.20881%2018.2799%204.73818C16.0739%203.68771%2014.1831%205.15838%2012.6074%209.1501Z%22%20fill%3D%22%235F8F4F%22%2F%3E%0A%3C%2Fsvg%3E%3C%2Fsvg%3E", "favicon": "https://framerusercontent.com/images/nvWsm9OWLX3ZveIuJEWStbEd7vg.png", "ogImage": null, "logoHref": "./" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Book a Demo", "reasoning": "Button #0 ('Book a Demo') is likely the primary CTA due to its distinct dark background color (#111111), which stands out against the lighter page background and other buttons. The text is action-oriented, encouraging users to engage with the service." }, "secondary": { "index": 1, "text": "Explore our data", "reasoning": "Button #1 ('Explore our data') is selected as the secondary CTA because it has a different background color (#E6E5E1) from the primary button and offers a less direct action, suitable for a secondary role." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "business professionals and tech enthusiasts" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```