# Better Auth Brand Identity A complete profile of **Better Auth**'s visual system — colors, typography, components, and personality — extracted from https://better-auth.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/better-auth - Machine-readable JSON: https://characterquilt.com/branding/better-auth.json - Per-page llms.txt: https://characterquilt.com/branding/better-auth/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #000000 | | Accent | #171717 | | Body Font | Geist | | Heading Font | Geist | ## Color Palette - primary: #000000 - accent: #171717 - background: #FFFFFF - textPrimary: #0C0A09 - link: #000000 ## Typography - primary: Geist — https://fonts.google.com/specimen/Geist - heading: Geist — https://fonts.google.com/specimen/Geist ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20class%3D%22h-3%20w-auto%20shrink-0%22%20width%3D%2260%22%20height%3D%2245%22%20viewBox%3D%220%200%2060%2045%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M0%200H15V15H30V30H15V45H0V30V15V0ZM45%2030V15H30V0H45H60V15V30V45H45H30V30H45Z%22%20class%3D%22fill-foreground%22%20style%3D%22fill%3A%20lab(2.86037%200.455312%200.568903)%20!important%3B%22%2F%3E%3C%2Fsvg%3E - Favicon: https://better-auth.com/favicon/favicon.ico - Social card (og:image): https://better-auth.com/og.png ## UI Components - buttonPrimary: background=#171717, textColor=#F5F5F5, borderRadius=0px, shadow=none - buttonSecondary: background=#0C0A09, textColor=#FFFFFF, borderRadius=0px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: developers and businesses looking for authentication solutions ## Better Auth Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Blog - Better Auth** - Image: https://docs.better-auth.com/blogs/authjs-joins.png - Source: https://better-auth.com/blog - **Open API | Better Auth** - Image: https://better-auth.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fopen-api-reference.17rpk7v9vap14.png&w=3840&q=75&dpl=dpl_HNkBybkmbHDiynSbky8CZtWbRB3q - Source: https://www.better-auth.com/docs/plugins/open-api - **Blog - Better Auth** - Image: https://docs.better-auth.com/release-og/1-3.png - Source: https://better-auth.com/blog - **Email OTP | Better Auth** - Image: https://docs.better-auth.com/og.png - Source: https://beta.better-auth.com/docs/plugins/email-otp - **Blog - Better Auth** - Image: https://docs.better-auth.com/release-og/1-4.png - Source: https://better-auth.com/blog - **Migrate from Supabase Auth to Better Auth + PlanetScale PostgreSQL** - Image: https://docs.better-auth.com/blogs/supabase-ps.png - Source: https://better-auth.com/blog/0-supabase-auth-to-planetscale-migration ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Geist", "role": "body" }, { "family": "Geist Mono", "role": "monospace" } ], "colors": { "primary": "#000000", "accent": "#171717", "background": "#FFFFFF", "textPrimary": "#0C0A09", "link": "#000000" }, "typography": { "fontFamilies": { "primary": "Geist", "heading": "Geist" }, "fontStacks": { "heading": [ "Geist" ], "body": [ "Geist" ], "paragraph": [ "Geist" ] }, "fontSizes": { "h1": "36px", "h2": "36px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#171717", "textColor": "#F5F5F5", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "#0C0A09", "textColor": "#FFFFFF", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20class%3D%22h-3%20w-auto%20shrink-0%22%20width%3D%2260%22%20height%3D%2245%22%20viewBox%3D%220%200%2060%2045%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M0%200H15V15H30V30H15V45H0V30V15V0ZM45%2030V15H30V0H45H60V15V30V45H45H30V30H45Z%22%20class%3D%22fill-foreground%22%20style%3D%22fill%3A%20lab(2.86037%200.455312%200.568903)%20!important%3B%22%2F%3E%3C%2Fsvg%3E", "favicon": "https://better-auth.com/favicon/favicon.ico", "ogImage": "https://better-auth.com/og.png", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 13, "reasoning": "Selected #13 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Better Auth'.", "confidence": 0.85, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get Started", "reasoning": "Button #0 with text 'Get Started' is likely the primary CTA due to its action-oriented text and distinct dark background color, making it stand out as a call-to-action." }, "secondary": { "index": 2, "text": "View Plans", "reasoning": "Button #3 with text 'View Plans' is chosen as secondary due to its different dark background color and supportive action text, complementing the primary CTA." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "developers and businesses looking for authentication solutions" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 13, "selectedLogoReasoning": "Selected #13 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Better Auth'.", "confidence": 0.85 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```