# Better Stack Brand Identity A complete profile of **Better Stack**'s visual system — colors, typography, components, and personality — extracted from https://betterstack.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/better-stack - Machine-readable JSON: https://characterquilt.com/branding/better-stack.json - Per-page llms.txt: https://characterquilt.com/branding/better-stack/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #939DB8 | | Accent | #171926 | | Body Font | Roboto | | Heading Font | Roboto | ## Color Palette - primary: #939DB8 - secondary: #C9D3EE - accent: #171926 - background: #0B0C14 - textPrimary: #0B0C14 - link: #171926 ## Typography - primary: Roboto — https://fonts.google.com/specimen/Roboto - heading: Roboto — https://fonts.google.com/specimen/Roboto ## Visual Assets - Logo: 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- Favicon: https://betterstack.com/assets/favicon-64296699.png - Social card (og:image): https://betterstack.com/assets/v2/og_homepage_v3-fdca4632.jpg ## UI Components - input: background=#151722, textColor=#FFFFFF, borderColor=#202330, borderRadius=12px, shadow=none - buttonPrimary: background=transparent, textColor=#FFFFFF, borderColor=#2D2E35, borderRadius=10px, shadow=rgba(255, 255, 255, 0.25) 0px 1px 3px 0px inset - buttonSecondary: background=#171926, textColor=#C9D3EE, borderColor=#262935, borderRadius=9999px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: IT professionals and developers ## Better Stack Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **The 15 Best Engineering Blogs that every CTO Should Read | Better Stack** - Image: https://imagedelivery.betterstackcdn.com/xZXo0QFi-1_4Zimer-T0XQ/7baa99fb-ddcd-4d57-9f51-eebacb619c00/orig - Source: https://betterstack.com/community/blog/cto-blogs/ - **Top 10 Checkly Alternatives 2026 | Better Stack Community** - Image: https://imagedelivery.betterstackcdn.com/xZXo0QFi-1_4Zimer-T0XQ/e7eee3a4-f6a7-4b19-0014-9a1b01068600/orig - Source: https://betterstack.com/community/comparisons/checkly-alternative/ - **The 15 Best Engineering Blogs that every CTO Should Read | Better Stack** - Image: https://imagedelivery.betterstackcdn.com/xZXo0QFi-1_4Zimer-T0XQ/7ba808a6-ce42-483e-3724-0bbd60c9c500/orig - Source: https://betterstack.com/community/blog/cto-blogs/ - **A Complete Guide to Pino Logging in Node.js | Better Stack Community** - Image: https://imagedelivery.betterstackcdn.com/xZXo0QFi-1_4Zimer-T0XQ/230fedae-f83a-4750-513f-74603382ca00/orig - Source: https://betterstack.com/community/guides/logging/how-to-install-setup-and-use-pino-to-log-node-js-applications/ - **The 15 Best Engineering Blogs that every CTO Should Read | Better Stack** - Image: https://imagedelivery.betterstackcdn.com/xZXo0QFi-1_4Zimer-T0XQ/8d7e0bfd-372a-4c4f-7d3e-85e263fafc00/orig - Source: https://betterstack.com/community/blog/cto-blogs/ - **The 15 Best Engineering Blogs that every CTO Should Read | Better Stack** - Image: https://imagedelivery.betterstackcdn.com/xZXo0QFi-1_4Zimer-T0XQ/51356ce1-f3f6-4340-04d2-5d455da0bb00/orig - Source: https://betterstack.com/community/blog/cto-blogs/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Roboto", "role": "body" }, { "family": "Helvetica Neue", "role": "body" }, { "family": "Arial", "role": "body" }, { "family": "Noto Sans", "role": "body" } ], "colors": { "primary": "#939DB8", "secondary": "#C9D3EE", "accent": "#171926", "background": "#0B0C14", "textPrimary": "#0B0C14", "link": "#171926" }, "typography": { "fontFamilies": { "primary": "Roboto", "heading": "Roboto" }, "fontStacks": { "heading": [ "Helvetica Now Display", "ui-sans-serif", "system-ui", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica Neue", "Arial", "Noto Sans", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "body": [ "Helvetica Now Text", "ui-sans-serif", "system-ui", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica Neue", "Arial", "Noto Sans", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "Helvetica Now Text", "ui-sans-serif", "system-ui", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica Neue", "Arial", "Noto Sans", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ] }, "fontSizes": { "h1": "53px", "h2": "40px", "body": "20px" } }, "spacing": { "baseUnit": 8, "borderRadius": "6px" }, "components": { "input": { "background": "#151722", "textColor": "#FFFFFF", "borderColor": "#202330", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" }, "buttonPrimary": { "background": "transparent", "textColor": "#FFFFFF", "borderColor": "#2D2E35", "borderRadius": "10px", "borderRadiusCorners": { "topLeft": "10px", "topRight": "10px", "bottomRight": "10px", "bottomLeft": "10px" }, "shadow": "rgba(255, 255, 255, 0.25) 0px 1px 3px 0px inset" }, "buttonSecondary": { "background": "#171926", "textColor": "#C9D3EE", "borderColor": "#262935", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "none" } }, "images": { "logo": 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