# Beyond Reach Labs Brand Identity

A complete profile of **Beyond Reach Labs**'s visual system — colors, typography, components, and personality — extracted from https://www.beyondreachlabs.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/beyond-reach-labs
- Machine-readable JSON: https://characterquilt.com/branding/beyond-reach-labs.json
- Per-page llms.txt: https://characterquilt.com/branding/beyond-reach-labs/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #00FFCC |
| Accent | #00FFCC |
| Body Font | PP Telegraf |
| Heading Font | PP Telegraf |

## Color Palette

- primary: #00FFCC
- secondary: #018067
- accent: #00FFCC
- background: #010101
- textPrimary: #010101
- link: #01100D

## Typography

- primary: PP Telegraf — https://fonts.google.com/specimen/PP+Telegraf
- heading: PP Telegraf — https://fonts.google.com/specimen/PP+Telegraf

## Visual Assets

- Logo: https://www.beyondreachlabs.com/assets/logo.svg
- Favicon: https://www.beyondreachlabs.com/assets/logo.svg

## UI Components

- input: background=#060606, textColor=#C0C0C0, borderColor=#4E4E4E, borderRadius=111px, shadow=none
- buttonPrimary: background=#01100D, textColor=#00FFCC, borderColor=#016752, borderRadius=111px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: technology and space industry professionals

## Beyond Reach Labs Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Beyond Reach Labs — Solar Infrastructure for Orbital Power**
  - Image: https://beyondreachlabs.io/assets/background.webp
  - Source: https://www.beyondreachlabs.com/
- **Beyond Reach Labs — Solar Infrastructure for Orbital Power**
  - Image: https://beyondreachlabs.io/assets/lunar-outposts.webp
  - Source: https://www.beyondreachlabs.com/
- **Beyond Reach Labs — Solar Infrastructure for Orbital Power**
  - Image: https://beyondreachlabs.io/assets/commercial-space-stations.webp
  - Source: https://www.beyondreachlabs.com/
- **Beyond Reach Labs — Solar Infrastructure for Orbital Power**
  - Image: https://beyondreachlabs.io/assets/orbital-data-centers.webp
  - Source: https://www.beyondreachlabs.com/
- **Beyond Reach Labs — Solar Infrastructure for Orbital Power**
  - Image: https://beyondreachlabs.io/assets/backers/niac-logo.png
  - Source: https://www.beyondreachlabs.com/
- **Beyond Reach Labs — Solar Infrastructure for Orbital Power**
  - Image: https://beyondreachlabs.io/assets/backers/nasa-logo.png
  - Source: https://www.beyondreachlabs.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "PP Telegraf",
      "role": "heading"
    },
    {
      "family": "DM Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#00FFCC",
    "secondary": "#018067",
    "accent": "#00FFCC",
    "background": "#010101",
    "textPrimary": "#010101",
    "link": "#01100D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "PP Telegraf",
      "heading": "PP Telegraf"
    },
    "fontStacks": {
      "heading": [
        "PP Telegraf",
        "-apple-system",
        "sans-serif"
      ],
      "body": [
        "PP Telegraf",
        "-apple-system",
        "sans-serif"
      ],
      "paragraph": [
        "PP Telegraf",
        "-apple-system",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "60px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "input": {
      "background": "#060606",
      "textColor": "#C0C0C0",
      "borderColor": "#4E4E4E",
      "borderRadius": "111px",
      "borderRadiusCorners": {
        "topLeft": "111px",
        "topRight": "111px",
        "bottomRight": "111px",
        "bottomLeft": "111px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#01100D",
      "textColor": "#00FFCC",
      "borderColor": "#016752",
      "borderRadius": "111px",
      "borderRadiusCorners": {
        "topLeft": "111px",
        "topRight": "111px",
        "bottomRight": "111px",
        "bottomLeft": "111px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.beyondreachlabs.com/assets/logo.svg",
    "favicon": "https://www.beyondreachlabs.com/assets/logo.svg",
    "ogImage": null,
    "logoAlt": "Beyond Reach Labs"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, matches the favicon, and the alt text matches the brand name 'Beyond Reach Labs'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Subscribe",
      "reasoning": "The button labeled 'Subscribe' is the only button available and uses a vibrant accent color (#00FFCC) for the text, which stands out against the dark background (#01100D). This makes it the primary call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button available, so no secondary button can be selected."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "technology and space industry professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the favicon, and the alt text matches the brand name 'Beyond Reach Labs'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```