# BigCommerce Brand Identity A complete profile of **BigCommerce**'s visual system — colors, typography, components, and personality — extracted from https://bigcommerce.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/bigcommerce - Machine-readable JSON: https://characterquilt.com/branding/bigcommerce.json - Per-page llms.txt: https://characterquilt.com/branding/bigcommerce/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #031649 | | Accent | #0D52FF | | Body Font | Gotham | | Heading Font | Gotham Condensed | ## Color Palette - primary: #031649 - secondary: #2563EB - accent: #0D52FF - background: #FFFFFF - textPrimary: #0D52FF - link: #0D52FF ## Typography - primary: Gotham — https://fonts.google.com/specimen/Gotham - heading: Gotham Condensed — https://fonts.google.com/specimen/Gotham+Condensed ## Visual Assets - Logo: https://dam.bigcommerce.com/m/179d5d0a14041025/original/BC_Wordmark_Black.svg - Favicon: https://www.bigcommerce.com/mm/icons/favicon-16x16.png - Social card (og:image): https://storage.googleapis.com/s.mkswft.com/RmlsZToyOTllMzFlYS00OGI4LTQ4ZTAtOTA0Ny1kNzIxNTBkODNhMjE=/BigCommerce-Social-Image-Generic-Facebook.jpg ## UI Components - buttonPrimary: background=#0D52FF, textColor=#FFFFFF, borderColor=#0D52FF, borderRadius=6px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#121118, borderColor=#FFFFFF, borderRadius=6px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: businesses and e-commerce platforms ## BigCommerce Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **BigCommerce Commerce Trust Center | Powered by SafeBase** - Image: https://cdn.safebase.io/public/85b9c741efddac5b3468a85c810fc91b5a708c51/images/certifications/rh_isac.png - Source: https://security.bigcommerce.com/ - **Ecommerce Blog on Marketing & Selling Online** - Image: https://www.bigcommerce.com/_next/image/?url=https%3A%2F%2Fstorage.googleapis.com%2Fs.mkswft.com%2FRmlsZTpiZTlkZTZmNy1mYzgxLTQyMTctYmI2Zi05ZDc4NzllMTk5ZjE%3D%2F4991CD_Target-Market-Analysis_Thumbnail-798x457.jpg&w=1920&q=75 - Source: https://www.bigcommerce.com/blog/ - **BigCommerce Commerce Trust Center | Powered by SafeBase** - Image: https://cdn.safebase.io/public/85b9c741efddac5b3468a85c810fc91b5a708c51/images/certifications/cpra.png - Source: https://security.bigcommerce.com/ - **Using the Built-In Blog** - Image: https://storage.googleapis.com/bigcommerce-production-dev-center/Knowledge%20Base/Content/Using%20the%20Built%20in%20Blog/blog_list.png - Source: https://support.bigcommerce.com/s/article/Using-the-Built-In-Blog - **Using the Built-In Blog** - Image: https://storage.googleapis.com/bigcommerce-production-dev-center/Knowledge%20Base/Content/Using%20the%20Built%20in%20Blog/social-media.png - Source: https://support.bigcommerce.com/s/article/Using-the-Built-In-Blog - **Ecommerce Blog on Marketing & Selling Online** - Image: https://images.ctfassets.net/wowgx05xsdrr/69472RXA9tQvIeJUum42ng/debdb92d7dacd2b8017da021944d53a3/Blog-Header-Commerce-Architecture-_-Infrastructure-dark-blue__1_.jpg?fm=webp&w=3840&q=75 - Source: https://www.bigcommerce.com/blog/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Gotham", "role": "body" }, { "family": "Gotham Condensed", "role": "heading" } ], "colors": { "primary": "#031649", "secondary": "#2563EB", "accent": "#0D52FF", "background": "#FFFFFF", "textPrimary": "#0D52FF", "link": "#0D52FF" }, "typography": { "fontFamilies": { "primary": "Gotham", "heading": "Gotham Condensed" }, "fontStacks": { "heading": [ "Gotham", "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "body": [ "Gotham", "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "Gotham", "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ] }, "fontSizes": { "h1": "16px", "h2": "16px", "body": "15px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "buttonPrimary": { "background": "#0D52FF", "textColor": "#FFFFFF", "borderColor": "#0D52FF", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#121118", "borderColor": "#FFFFFF", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" } }, "images": { "logo": "https://dam.bigcommerce.com/m/179d5d0a14041025/original/BC_Wordmark_Black.svg", "favicon": "https://www.bigcommerce.com/mm/icons/favicon-16x16.png", "ogImage": "https://storage.googleapis.com/s.mkswft.com/RmlsZToyOTllMzFlYS00OGI4LTQ4ZTAtOTA0Ny1kNzIxNTBkODNhMjE=/BigCommerce-Social-Image-Generic-Facebook.jpg", "logoHref": "https://www.bigcommerce.com/", "logoAlt": "BigCommerce logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'BigCommerce'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Try It For Free", "reasoning": "Button #4 'Try It For Free' is the primary CTA due to its vibrant brand color (#0D52FF) and strong action-oriented text, making it the most prominent call-to-action." }, "secondary": { "index": 2, "text": "Register now", "reasoning": "Button #2 'Register now' is selected as the secondary CTA because it has a different background color (#FFFFFF) and serves as a supportive action." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses and e-commerce platforms" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'BigCommerce'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```