# BIK Brand Identity

A complete profile of **BIK**'s visual system — colors, typography, components, and personality — extracted from https://bik.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/bik
- Machine-readable JSON: https://characterquilt.com/branding/bik.json
- Per-page llms.txt: https://characterquilt.com/branding/bik/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #F16767 |
| Accent | #F08609 |
| Body Font | Poppins |
| Heading Font | Poppins |

## Color Palette

- primary: #F16767
- secondary: #0D6EFD
- accent: #F08609
- background: #FFFFFF
- textPrimary: #F08609
- link: #F08609

## Typography

- primary: Poppins — https://fonts.google.com/specimen/Poppins
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: https://firebasestorage.googleapis.com/v0/b/bikayi-chat.appspot.com/o/images-uid%2Fb222a835-aaf6-4085-ac3d-a1992aa21e61?alt=media&token=64b2a494-e71b-4570-ae0b-9a0b807abeb1
- Favicon: https://bik.ai/logo/favicon.ico
- Social card (og:image): https://cdn.bikayi.app/ci/images/OG.png

## UI Components

- buttonPrimary: background=#F08609, textColor=#000000, borderRadius=52px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#212529, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy professionals

## BIK Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Product Gamification**
  - Image: https://cdn.bikayi.app/ci/images/Game-1.png
  - Source: https://bik.ai/product/gamification
- **Achieve a 35% Increase in Store Conversions**
  - Image: https://blog.getmanifest.ai/content/images/size/w2000/2024/12/enamor-x-BIK--1-.jpg
  - Source: https://bik.ai/solution/increase-repeat-purchase-rate
- **Bik.ai | About Us**
  - Image: https://cdn.bikinfo.co/Landing%20Page/mission-img.png
  - Source: https://bik.ai/about-us
- **Bik.ai | About Us**
  - Image: https://cdn.bikinfo.co/Landing%20Page/about-us-customer-obs.png
  - Source: https://bik.ai/about-us
- **Authentication | BIK**
  - Image: https://docs.bik.ai/assets/images/auth-db855163729feb5e08e48fc33d1dd99f.png
  - Source: https://docs.bik.ai/docs/authentication/
- **Store Automation**
  - Image: https://cdn.bikayi.app/ci/images/Group%2028503-img.png
  - Source: https://bik.ai/product/store-automation

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#F16767",
    "secondary": "#0D6EFD",
    "accent": "#F08609",
    "background": "#FFFFFF",
    "textPrimary": "#F08609",
    "link": "#F08609"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Times New Roman"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Poppins"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "15px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F08609",
      "textColor": "#000000",
      "borderRadius": "52px",
      "borderRadiusCorners": {
        "topLeft": "52px",
        "topRight": "52px",
        "bottomRight": "52px",
        "bottomLeft": "52px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#212529",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://firebasestorage.googleapis.com/v0/b/bikayi-chat.appspot.com/o/images-uid%2Fb222a835-aaf6-4085-ac3d-a1992aa21e61?alt=media&token=64b2a494-e71b-4570-ae0b-9a0b807abeb1",
    "favicon": "https://bik.ai/logo/favicon.ico",
    "ogImage": "https://cdn.bikayi.app/ci/images/OG.png",
    "logoAlt": "BIK"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'BIK'.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a demo",
      "reasoning": "Button #0 uses the vibrant brand color #F08609 and has action-oriented text 'Book a demo', making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Book a demo",
      "reasoning": "Button #2 has a different background color (#FFFFFF) and serves as a secondary action with the same text 'Book a demo'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'BIK'.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```